SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN THE DESIGN SCHOOL FOUNDATION IN NATURAL BUILD ENVIRONMENT GROUP MEMBERS: NAIM (Leaders) (0319698) YONG SING YEW (0318766) TAN KAH JUN (0320119) NG HONG BIN (0319735) INTRODUCTION TO BUSINESS (BUS30104) LECTURER: CHANG JAU HO SUBMISSION DATE: 30 th January 2015 Page | 1
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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
THE DESIGN SCHOOL
FOUNDATION IN NATURAL BUILD ENVIRONMENT
GROUP MEMBERS: NAIM (Leaders) (0319698)
YONG SING YEW (0318766)
TAN KAH JUN (0320119)
NG HONG BIN (0319735)
INTRODUCTION TO BUSINESS (BUS30104)
LECTURER: CHANG JAU HO
SUBMISSION DATE: 30th January 2015
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Table ContentNO. Title Page1 Executive Summary 32 Objectives 43 Target Market 5-74 Competition Analysis 85 Product and Packaging 9-106 Pricing 117 Promotion 128 Sponsors 139 Distribution 1410 Green Measures 1511 Human Resource Planning 16-1712 Evaluation of Result 1813 Appendix 19
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Executive summaryIn light of our late philanthropy deals for our business subject, we did
surely figured out how to surpass our target benefit and gifts, which added up to
Rm2050.00. Along the approach to really understanding this well-deserved
cash, our four man group had seen the good and bad times of running our own
particular business, keeping up toward oneself venture. Remembering that these
highs and lows started from energized proposals, it was indefinably fulfilling
seeing them through and develop into undeniable potential outcomes and in the
end results.
The acknowledgment that this task was not pretty much hitting the
financial target as it was progressively obvious as we reinforced as a group to
lead one another through every last test as they displayed themselves. From
customer's feedback with respect to product quality to empty of vitality out of
full-day deals, we generally pushed on. Adapting consistently and gradually
however clearly getting a handle on the abilities of our individual obligations
was a smart procedure. Unquestionably there were times when we about
separated in a temper because of depletion and disappointment. Yet we figured
out how to stay comprehension and treat one another sensibly. The result was a
splendid business, built from nothing. Also it is a splendid kinship.
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ObjectivesDonation to Rumah Orang Tua Chong Keng Seong
Details of chosen charity organization:
Chosen charity organization: Rumah Orang Tua Chong Keng Seong
Address: No. 80A, Jln Bukit Mertajam Off Jln Kapar, 41400 Klang, Selangor Darul
Ehsan.
Contact No. : 03-33441028
The reason that we choose Rumah Orang Tua Chong Keng Seong as our target charity
organization is they need money to improve facilities to improve the old folks’ life. We feel
sympathetic so we decide to help and give them better life.
(a) The unit selling price of our products are as follows: Clothes RM32/piece, PS3 RM3/One game per person for first day. The following days was RM4/One game per person. The selling price of clothes is approximately two times the cost price.
(b) The cost price of our products are as follows: Clothes RM15/piece. For PS3 it is belong to our leader Naim so there is no any cost price.
Pricing is determined based on the below:
In this table the item clothes refer to the clothes we sold during the Charity Event and few pieces were order by customers through Instagram.
As on the table, the cost price of clothes is RM 15. The selling price of it is RM 32 which is two times of the cost price, so we are able to earn RM 17 from each cloth that are sold. For PS3 the selling price of first day was RM3 one game per person and for following days we raise the selling price to RM4 one game per person.
(c) For clothes it were not that popular and attractive, but for PS3 it were very popular and attractive especially the FIFA game. So we raise the price from RM 3 one game per person to RM 4 one game per person.
(d) Since it was not that easy to sell the clothes so we more focus on the PS3 this is also why we raise the price start from Day 2. So that we can earn our profit faster. For clothes we also ask around our family members and friends to buy it so it can sold out faster.
In this Final Assignment before the sales week we approached a few clothing stores and some
of our family members for any form of sponsorship that they can offer but we only obtained
sponsorship from one clothing stores which was an online clothing store by the name of
MoonbeamClosets8. Reason for us asking for sponsorship is so that we can reach our target
sooner and reduce our cost.
During the sales week, we did accept any amount of donations in the form of cash, which
went directly to the donations to the charity.
The Parties that donated:-
i. Taylor’s University Campus Students
ii. Friends
iii. Family members
The total amount of donations that we had received from the parties listed above donated:
RM296.60 (Donation Box) RM1250.00 (Family)
DistributionFor the clothes we get it from the supplier before the Charity Drive Event started and
bring it to the Charity Drive Event everyday by Tan Kah Jun our group member with his own
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car. As for the PS3 and the TV since it is our group leader Naim’s, so he also bring it to the
Charity Drive Event everyday by his own car.
To distribute our product we placed our PS3 and the TV on an attractive placement at
our stall so that more people can saw it and come and play. For the clothes we hang on the
rack with cloth hanger and place it beside our stall’s table so that people who walk pass can
easily saw it and choose the clothes they want on the rack.
We can delivery our products to customers very quickly especially the PS3 they can
directly play at our stall. For clothes we can also directly give the product to customers if they
buy on spot. So we had totally sold 15 pieces of cloth and approximately 70 customers came
and play the PS3. For our donation box we approximately get RM 60 per day.
Customers can also find our clothes through Instagram and send a message to our
WhatsApp what cloth they want to buy. So we can sold out the clothes faster.
Green MeasuresAs all the products are electronics and clothes, relatively no environmental waste is
produced. With the exception of the use of electricity to run our "PlayStation 3" gaming
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This is how we place the clothes rack beside our stall.
This is the placement of our PS3 and TV.
booth. Everything else is environmentally-friendly. As the clothing product being sold in a
plastic paper, we create very few wastage; plastic paper could be recycled or decomposed,
and the hangers could be reused.
As the majority of distribution is done on foot throughout campus, the carbon
footprint is low.
Although electricity is used on high demand to run our PlayStation 3, we do not
produce any environmental waste that can cause harmful effect to the society. This, by
extension greatly increases the environmentally-friendly business.
Human Resource PlanningTeam organizational and job delegation chart:
Page | 15Director(Naim)
Documentation and Report
(Naim)(Ng Hong bin)
(Tyler)(Sing yew)
Accounting and Finance(Sing yew)
Sales(Ng Hong Bin)
(Naim)(Sing yew)
(Tyler)
Production(Naim)(Tyler)
As the weeks advanced paving the way to business deals week, our team split necessary roles amongst ourselves, which included:
i. Director
Led by Naim, a clear direction and path to achieving our objectives was readily devised, for both planned and impromptu situations.
ii. Sales
Kept constantly active, Naim, Tyler, and Hong Bin cooperated and worked together at the booth to sell our products. A mixture of promoting strategies, for example thought-out promoting scripts and versatile deals at all aspects of grounds.
iii. Production Team
There were not a lot to accomplish for us as Naim simply needed to bring his Television, PlayStation, Games and extension plug and as for Tyler, he needed to gather the garments from his friend.
iv. Accounting and Finance Team
Handled by Sing Yew as he is good with arithmetic and calculations, this made it easier for us sales team to manage the number of people utilizing our products and also managing the amount of targeted profit, both needed daily. Fundamental receipting and fiscal issues were likewise generally taken care of by Sing Yew,
v. Documentation and Report Team
All photographs, features, and non-record related realities recorded by Naim, Ng Hong Bin and Sing Yew. Also writers of the final business report. Conclusion, exhaustive cooperation was clear through equivalent job assignment and helping out each other regardless of designated departments.
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Left to right: Tyler selling the clothes to the customers, the PlayStation and games being prepared at Naim’s home, Customers utilizing the games, Sing yew preparing the donation box, Ng Hong Bin displaying the clothes to attract more customers, the two top played games in our booth which are the FIFA 14 and INJUSTICE.
Evaluation of ResultAs the end of this assignment, the results are shown on the following Income Statement:
Income Statement of Charity Drive Event
Revenue
Sales RM 752.00
Less: Cost of Goods Sold RM 225.00
Gross Profit RM 527.00
Add: Donation (Donation Box) RM 302.60
Donation (Family) RM 1250.00
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Adjusted Gross Profit RM 2079.60
Less: Operating Expenses
Stationery (receipt book, poster, etc.) RM 29.60
Net Profit RM 2050.00
From the figure of Net Profit we had already did really well although we didn’t reach
the target or RM 2500. The thing that we did wrong was at first we were planning to sell food
and beverage but one of our group member get sick before the submission of the vaccine
injection so we changed our product to clothes. Luckily the things that we did right was doing
the ps3 game service because we earn really much from there and it didn’t cost any price.
If we have a chance to repeat this Charity Event again, we will take the vaccine
injection early but not at the last minute so that we can sell foods and beverages. It is because
we think that selling foods can earn more and faster than selling clothes. Although things go
unexpectedly but it’s still a good experience and we did get a total amount of RM 2050 profit.