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International Journals of Multidisciplinary Research AcademyEditorial Board

Dr. CRAIG E. REESEProfessor, School of Business, St. Thomas University, Miami Gardens

Dr. S. N. TAKALIKAR

Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)

Dr. RAMPRATAP SINGHProfessor, Bangalore Institute of International Management, KARNATAKA

Dr. P. MALYADRIPrincipal, Government Degree College, Osmania University, TANDUR

Dr. Y. LOKESWARA CHOUDARYAsst. Professor Cum, SRM B-School, SRM University, CHENNAI

Prof. Dr. TEKI SURAYYAProfessor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA

Dr. T. DULABABUPrincipal, The Oxford College of Business Management,BANGALORE

Dr. A. ARUL LAWRENCE SELVAKUMARProfessor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN

Dr. S. D. SURYAWANSHILecturer, College of Engineering Pune, SHIVAJINAGAR

Mr. PIYUSH TIWARIIr. Executive, Dispatch (Supply Chain), SAB Miller India (Skal Brewaries Ltd.)


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IJMT Volume 1, Issue 2 ISSN: 2249-1058__________________________________________________________

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Marketing and Technology

http://www.ijmra.us Page 2

une

2011

Prof S. R. BADRINARAYANSinhgad Institute for Management & Computer Applications, PUNE

Mr. GURSEL ILIPINARESADE Business School, Department of Marketing, SPAIN

Mr. ZEESHAN AHMEDSoftware Research Eng, Department of Bioinformatics, GERMANY

Mr. SANJAY ASATI

Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)

Mr. G. Y. KUDALE

N.M.D. College of Management and Research, GONDIA(M.S.)

Editorial Advisory BoardDr.MANJIT DAS

Assitant Professor, Deptt. of Economics, M.C.College, ASSAM

Dr. ROLI PRADHANMaulana Azad National Institute of Technology, BHOPAL

Dr. N. KAVITHAAssistant Professor, Department of Management, Mekelle University, ETHIOPIA

Prof C. M. MARANAssistant Professor (Senior), VIT Business School, TAMIL NADU

DR. RAJIV KHOSLAAssociate Professor and Head, Chandigarh Business School, MOHALI

Dr. S. K. SINGHAsst. Professor and Head of theDept. of Humanities, R. D. Foundation Group of Institutions,

MODINAGAR

Dr. (Mrs.) MANISHA N. PALIWALAssociate Professor, Sinhgad Institute of Management, PUNE


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2011

DR. (Mrs.) ARCHANA ARJUN GHATULEDirector, SPSPM, SKN Sinhgad Business School, MAHARASHTRA

DR. NEELAM RANI DHANDA

Associate Professor, Department of Commerce, kuk, HARYANA

Dr. FARAH NAAZ GAURIAssociate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada

University, AURANGABAD

Prof. Dr. BADAR ALAM IQBALAssociate Professor, Department of Commerce,Aligarh Muslim University, UP

Associate EditorsDr. SANJAY J. BHAYANI

Associate Professor ,Department of Business Management,RAJKOT (INDIA)

MOID UDDIN AHMADAssistant Professor, Jaipuria Institute of Management, NOIDA

Dr. SUNEEL ARORAAssistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI

Mr. P. PRABHUAssistant Professor, Alagappa University, KARAIKUDI

Mr. MANISH KUMARAssistant Professor, DBIT, Deptt. Of MBA, DEHRADUN

Mrs. BABITA VERMAAssistant Professor ,Bhilai Institute Of Technology, INDORE

Ms. MONIKA BHATNAGARAssistant Professor, Technocrat Institute of Technology, BHOPAL

Ms. SUPRIYA RAHEJAAssistant Professor, CSE Department of ITM University, GURGAON


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une

2011

Contribution of Muslim Women inTrade and Commerce: A study ofKantha Workers in Rural Bengal

Dr Sharmistha BhattacharjeeFaculty, Department of Professional Development,

Jaypee Institute of Information Technology University,

A-10, Sector-62, Noida-201 307, Uttar Pradesh

Title

Authors


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2011

Abstract:

In the traditional sense, it has become a part of family ideology that womens place is at home

while the mens task is to go out to work to earn money and to render support for his wife and

children. The male and the female social functions were differentiated accordingly, while the

female functions are said to be reproductive and sustenance oriented, the male functions are

productive and procurement oriented.

The scholarship dominating 1950s era (Bielby, 1992)1 agreed that male and female functions at

home and workplace were necessary to be differentiated to minimize competition between sexes

to sustain family cohesion and minimize imbalance in traditional locus of family power.

Concentrating on working of women outside the home, scholars are of the opinion that the

artificial environment and natural environment have come into close conflict to some degree, and

have not only affected the sound economic and social development but also have endangered

physical, social, aesthetic and even the spiritual wellbeing of people mainly those who stay at

home. In case of working, women are given a label of being unskilled and are denied proper

wages and working conditions. It is assumed that given women economic independence would

enable women to come out from the domestic drudgery and access to the available modern

facilities to improve their quality of life.

1Bielby, Ann. 1992 Feminism and Social Anthropology, Oxford University press, London.


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2011

Leveraging CategoryManagement for Excellence in

Retailing

Harvinder SinghSenior Lecturer(M.B.A.)

Haryana Engg. College,

Deptt of Business Administration

Jagadhari, Haryana.

Krishan KumarAsst. Professor,

School of Management Studies,

BPS Mahila Vishwavidyalaya,

Khanpur Kalan, Sonipat.

Title

Authors


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une

2011

Abstract:

Category Management is vital to success of a retail operation. Category Management is a

retailing concept in which the total range of products sold by a retailer broken down into discrete

groups of similar or related products; these groups are known as product categories. It has

become an essential component of modern retail business. In fact, it is difficult to imagine a

retailer winning in the marketplace without relying on the direction that this valuable process

provides.

Today, it is very important to know about the category management. Product categories are the

building blocks of the store. Category management leverages them to enable retailers to operate

effectively. Some categories may be larger than others and some may contribute more to the

bottom line. But all of them must work well individually and must come together to present acohesive whole to discriminating shoppers. Expertise in category management is certainly a

competitive advantage. It empowers retailers to make better business decisions that help them

achieve objectives.

The Purpose of Category Management is to enable retailers to keep their present shoppers and

attract new ones. The industry may have taken its eye off the consumer in the early days of data

overload and number crunching, but that time has past. Today, the best practitioners are focused

on consumer-centric category management.

The consumer today stands at the center of the process and drives all decisions about the

category today and its direction tomorrow. The purpose of this paper is to describe the various

aspects of category management. This paper is covering the areas like evolution, purpose,

importance and future of category management in modern retailing business.

Keywords: Category, Retail, consumer behavior, Caption


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2011

Abstract:

Rural marketing has become the latest marketing mantra of most FMCG. The growing Indian

population, particularly the rural segments, creates an opportunity for the companies to convert

consumers to branded products. Rural India has a large consuming class with 41 per cent of

Indias middle-class and 58 per cent of the total disposable income. There is a cutthroat

competition in urban markets, with a wide variety of choices of products. Its becoming difficult

for existing companies to maintain their markets shares in urban markets. So, the new companies

find the rural market for the good opportunities to invest. Efforts are to be made now to

understand the attitude of the rural consumers and to walk with their pace.

This paper is an attempt to study the consumers' attitude towards the Dabur lal Dant Manjan

usage pattern in the rural area nearer to Balasore town, Orissa. The Participants were chosenrandomly from the selected village. Of 150 Dabur lal dant manjan users approached, 120 agreed

to participate in the survey but the data have been collected from 100 respondents only.

Key words: powder, paste, Dabur, Dant Manjan


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une

2011

Kisan Credit Card (KCC): a vehiclefor financial inclusion

S.SirishaFaculty Member,

ITM WARANGAL

Prof.P.MalyadriPrincipal,

Government Degree College

Affiliated to Osmania University,

Ranga Reddy District,

ANDHRA PRADESH

Title

Authors


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Abstract:

Farmers heavily depend on non institutional sources of credit due to frequent needs, inadequate

availability of institutional credit, unnecessary delays, cumbersome procedure and improper

practices adopted by institutional lending agencies. Provision of timely and adequate credit has

been one of the major challenges for banks in India in dispensation of agricultural and rural

credit to the farmers. Given the enormity of the credit requirements on the one hand and the

vagaries of nature on the other, financing for agriculture has always been a gigantic task for

banks. The access to institutional credit for a large number of farmers, particularly

small/marginal farmers, continued to be a challenge to the banking industry. Realising the

importance of enhancement of flow of credit to the rural sector and reduction of the dependence

of farmers on non-institutional sources of credit, the KCC(Kisan Credit Card) scheme was

started by the Government of India (GOI) in consultation with the RBI (Reserve Bank of India)

and NABARD (National Bank for Agricultural and Rural Development) in August 1998 as an

innovative credit delivery mechanism (ICDM) with the objective of providing adequate, timely

or without any delay, cost effective and hassle free credit support to farmers. The scheme was

implemented across the country in all the states and union territories by the public sector

commercial banks, Regional Rural Banks (RRBs) and cooperative banks. The study explores

about the Kisan Credit Cards (KCC) Issued by different agencies and its achievements in

financial inclusion.


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une

2011

E-tailing:

Tapping The Customers Online

Gagandeep SinghLecturer,

Guru Nanak Institute of Management,

Mullana, India.

Title

Authors


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une

2011

Abstract:

The word 'retail' is derived from the French word 'retaillier' meaning 'to cut a piece off' or 'to

break bulk'. In simple terms it involves activities whereby product or services are sold to final

consumers in small quantities. Retailing is emerging as one of Indias most dynamic and fast

paced sectors. The drivers of its upward growth trajectory hardly need rehearsing, but they

nonetheless help to explain why the Indian retail market is seen by both domestic and

international retailers, as one of the globes greatest untapped market. The Indian companies face

competition from not only the local markets but also strong global competitors who are utilizing

the technology to capture the customers worldwide. The only solution to be successful in this

global contest is embracing e-tailing. E-tailing or electronic retailing may be defined as use of

internet to sell goods and services online. During the past decade, the popularity of the Internet

has been growing explosively. We have left behind traditional retailing concepts. Internet offers

numerous features (capacity, speed, precision and convenience) that help firms attract a large

number of potential customers. With the advent of internet more & more companies are using it

for carrying out their retailing activities. The time is not far off when the entire corporate world

will be digitized to an extent that these technologies will create major competitive advantages. In

this paper, the researcher will discuss about the present scenario of e-tailing, the benefits & goals

of e-tailing, how it is different from traditional retailing & how it can be used effectively. The

paper further discusses the business models of e-tailing along with the future prospects.

Keywords: E-tailing, Internet Technology, Electronic Media, Retailing.


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2011

Indian commodity market:growth and prospects

Dr. DharamveerAssistant Prof,

MBA, Haryana Engg. College,

Jagadhri, Haryana

Mr. Barinder SinghAssistant Prof,

School of Mgt,

Shoolini University of Biotech &

Mgt Science,Solan (HP)

Title

Authors


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une

2011

Abstract:

It is to be rightly said that India is a commodity based economy since more than 70 % of the total

population is engaged in primary sector directly or indirectly. Major industries of the economy

like sugar, textile, metal, energy etc. are based on various commodities. So, far the financial

returns are concerned, this sector has also become a good spot for booking good returns

comparatively besides hedging against the inflation, since the returns in precious metals

segments can be observed more than that of in equity and debt markets as are negatively

correlated. After gaining the considerable popularity, the major commodity exchanges in India

had started the future contracts in various commodities years back, which can serve preferably to

manage the risk that can arises due to adversity of expected prices of commodities besides the

price discovery tool. The future contracts dealing in major commodity exchanges are standardize

in nature.

This paper will explain the growth of contracts traded in various commodities in one of the major

exchange besides the relationship of commodity contracts with other economic factors; moreover

it will impart a comprehensive view of commodity futures as risk management tool.


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2011

Enhanced Productivity throughStandardized Work Cell-

A Case of Standard Work Kaizen Applied to Valve

Assembly Process w.r.t to a valve manufacturing

organization in Pune.

S.R BadrinarayanAsst. Professor

Sinhgad Institute for Management

& Computer Applications,

Pune-411041

Shalabh SharmaAsst. Professor

Sinhgad Institute for Management

& Computer Applications,

Pune-411041

Title

Authors


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2011

Abstract:

This paper would provide us with an overview of concepts like Standardized work kaizen,

Overall Equipment Effectiveness and Structured On-The Job Training and its implications on

manufacturing processes. This paper would also give an account of successful standardized work

concept as applied to a valve assembly process and its effect on the Business Unit as a whole on

various parameters. All the necessary steps, formulas and concepts are detailed out and explained

in their respective topics.

Also, hypothesis test has been carried out to determine whether there was a significant difference

in measurable parameters after replacing the traditional assembly cell / process with standard

work cell.

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