Compiling data from the cloud. Make it rain ones and zeros

Privacy concerning database mining through new media

Candice Martinez

Deliberate Reasoning

A person must have full understanding of their actions to reach their most desired goal.

“Genuine happiness lies in action that leads to virtue, since this alone provides true value and not just amusement.”

Amazon Kindle Fire

• Silk Browser raises controversy• Split browser partially operates from

cloud server• Kindle Fire only allows the Silk

Browser http://www.youtube.com/watch?v=VVsfLnMqOC4

Partisan Tag Team

• Joe Barton• Republican, Texas

•Ed Markey• Democrat, Massachussetts

What does Amazon plan on doing with this information?

How does Amazon plan on proceeding with a privacy policy?

Will Amazon collect users’ browsing habits?

has a few questions for Amazon

• Geographic location

• Local time

• Browser used

• Screen resolution

• Time spent on page

• Content on page

• Previous page that was visited

• Internet speed

•Operating system

•Search engine used

•Key words

•Made purchases

•Number of made purchases

•Value of made purchases

•Number of visits

Compiled Data

Lotame

33across

Discussionس

forums

Blogsس

Message boardsس

Social networkingس

sites

Companies dig data

REINVENTION d u e t o a n E v o l v i n g I n d u s t r y

Products and Services

Products and Services

Consumer Habits and Behaviors

Consumer Habits and Behaviors

Traditional Media

New Media

Search and Seizure

"The r ight of the people to be secure in their parents, houses, papers, and eff ects, against unreasonable searches and seizures, shal l not be violated and no warrants shal l issue, but upon probable cause, supported by oath or affi rmation, and particularly describing the place to be searched, and the persons of things to be seized."

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• United States V. Katz, 1967

• United States V. Miller, 1976

• Smith v. Maryland, 1979

1. There has to be a reasonable and logical expectation of privacy.

2. General society renders this expectation as acceptable custom.

Landmark Cases Two-Step Test

• Credit card

companies

• Internet servers

• Banks for

transactions

• Phone companies

• GPS service

providers

Reasonably released information; waives Fourth Amendment protection once provided to an entity “upon supported by affirmation.”

Federal Trade Commission Act of 1914

A) Prevent unfair methods of competition, and unfair or deceptive acts or practices in or affecting commerce

B) Seek monetary redress and other relief for conduct injurious to consumers

C) Prescribe trade regulation rules defining with specificity acts or practices that are unfair or deceptive, and establishing requirements designed to prevent such acts or practices

D) Conduct investigations relating to the organization, business, practices, and management of entities engaged in commerce

E) Make reports and legislative recommendations to Congress.

GOOGLE

BUZZ

Sweet! Check out my buzz

Nah, go to my inbox

Made users’ contacts public without their knowledge

Followers were already setup

It did not fully removed user from the social network

“When you sign up for a particular service that requires registration, we ask you to provide personal information. If we use this information for in a manner different than the purpose for which it was collected , then we ask for your consent prior to such use.”

October 2004 until October 2010Gmail Privacy Policy

“Gmail stores, processes, and maintains your messages, contact lists, and other data related to your recent account in order to provide the service to you.”

“Google adheres to the U.S. Safe Harbor Privacy Principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement, and is registered with the U.S. Department of Commerce’s Safe Harbor Program.”

Settlement:1) “Comprehensive privacy

program”2) Privacy audits throughout the

next 20 years

Violations

http://www.youtube.com/watch?v=852OTK6IQ2A

Relationship IntelligenceLEXISNEXIS

"Finding interconnection

s between people,

companies, and client

activities."

. -LexisNexis

website

Provides data and tools for examining links and correlations.

What would Aristotle do?

Deliberate action is responsible action.

A person’s actions are involuntary :

1) Action is caused by an external force

2) Actions were based on ignorance.

Chris Espinosa

“This is the first shot in the new war for replacing the internet with a privatized merchant data aggregation network.”