Gathering competitive pricing information is a serious challenge in all industries, particularly so for those who serve B2B markets. This is because competitors' prices are an essential reference point for setting price for your own products. This webinar shares best practices for how companies collect, analyze, and make strategic decisions with competitive pricing intelligence. Learn how competitive pricing intelligence is getting more complicated, why typical data collection tools for pricing are not good enough, and how you can enhance your competitive pricing intelligence strategy.
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COMPANY CONFIDENTIAL
Competitive Intelligence and Pricing with
Brian Clarke, IDC
Monthly Webinar Series – September 19, 2012
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Sponsored by LeveragePoint the Software Solution for Value-based Pricing
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Today’s Presenter Competitive Intelligence and Pricing
Brian Clarke is Program Vice President of IDC's Pricing
Evaluation and Leasing Evaluation Services. His services are used by all of the major IT vendors to assist them in establishing successful price and product positioning strategies, by dozens of lessors and financial institutions to predict the residual risk of their portfolios, and by hundreds of corporate IT buyers and lessees who want to make informed purchase and lease decisions. His opinions are often quoted in numerous business and daily newspapers including USA Today, The Wall Street Journal, Investor's Business Daily, Business Week and The New York Times.