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Competitor Research
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Page 1: Competitor Research public

Competitor Research

Page 2: Competitor Research public

Competitor research for SEO in general, is to gauge a company’s competitors in a specific industry or market.

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Creating a framework that helps

identify the opportunities for a

site

Page 4: Competitor Research public

Creating a framework that helps

identify the opportunities for a

site

and constructing an

effective strategy around these

findings is the value of

Competitor Research.

Page 5: Competitor Research public

Competitor research

will help you source data which can be easily analyzed and

plays a significant role in tactical planning over competition.

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Competitor research

This can help you realize a competitive

advantage over others in your field, even in

the future.

will help you source data which can be easily analyzed and

plays a significant role in tactical planning over competition.

Page 7: Competitor Research public

In SEO, a company’s competitors can be

divided into two major categories:

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BUSINESS competitors

SEARCH competitors

Page 9: Competitor Research public

Business competitors will sell

similar products to you and may work online

or offline.

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They may have a

website, but may not

rank very well for the

keywords you want to

rank for.

Business competitors will sell

similar products to you and may work online

or offline.

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Businesses compete in many ways...

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