Competitor Keyword Research for SEO

B R O U G H T T O Y O U B Y S E M R U S H

P R E S E N T E D B Y : N I C K

E U B A N K S

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WELL HELLO

Agenda for the Webinar

• How to excavate your competitors keywords for gems

• How to evaluate the results to select highly productive keywords

• How to export and sort the results for rapid assessment of value

• How to apply semantic analysis to examine your site's current content for relevant pages to work on

• How to select more than phrases, but questions to answer and transactional queries for maximum ROI

• What to do with those keywords for maximum effect

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POLL

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A BIT ABOUT ME

• Original spam campaign at Morgan Stanley while sophomore in college.

• Entered real estate, closed $15.8M deal at 23.

• Startup software company (AlignAlytics)

• Started CMS tools company, grew to $1M in 18 months.

• Raised $1M (Factor Media), built Toshobako.jp and sold it.

Partner at: Traffic Safety Store (and subsidiaries) I’m From The Future Factor Media Sports Pick Predictions YourListen Support Insights

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AROUND THE WEB

NickEubanks.com#KEYWORDRESEARC

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START WITH THE OVERVIEW

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NOW TO ANALYZE COMPETITORS

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SCAN AND SELECT 3 COMPETITOR WEBSITES

What to Pay Attention To:

• High count of common

keywords

• High count of SE

keywords

• High overall SE traffic

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EXPORT TO EXCEL, RENAME SHEET

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DIVE INTO INDIVIDUAL SE KEYWORDS

• Export to Excel

• Create and Name New

Sheets

• Create New

“Competitor” Column

• Tag all Rows

• Can combine into one

sheet – whatever your

preference

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TAGGING FOR INTENT

Commercial

InvestigationTransaction

al- Best

- Plans

- Price

- Pricing

- Reviews

- Speed

- Security

- Versus or

vs

- Buy

- Coupon

- Discount

- Purchase

- Plans

- Promo

- Sale

- Upgrade

SEARCH INTENT

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SORT BY VOLUME, CREATE NEW “BEST” COLUMN

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PARSE DOWN LIST AND SELECT BEST TARGETS

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ANALYZE YOUR RANKINGS VS YOUR COMPETITORS

• Where are you close?

• Where is there opportunity

for high conversion keywords

• Where are you far away?

Why?

Next Steps

• Find Outdated Content

http://www.greenlaneseo.com/outdated-content-finder/

• Conduct a Content Gap Analysis

http://strategiccontent.com/map-the-gap/

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CONTENT OPPORTUNITIES IDENTIFIED.. NOW..

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USE TOPIC MODELING

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START WITH SEMANTIC ENTITIES

MOVE ON TO SEMANTIC KEYWORDS – TAKE NOTES…

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ONE QUESTION TO GUIDE THEM

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RANKING OPPORTUNITIES

Organic

- low page competition

- high link volume low domain competition

- high domain competition + low page competition (opportunity to rank domain)

Paid

- CPC under $1

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ONE LUCKY WINNERRandom Drawing from among

SEMrush Webinar Attendees…

PRIZE: ONE FREE COURSE:

Master Keyword Research in 7 Days

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OFFERSSpecial Offer for SEMrush Webinar Attendees

50% OFF Master Keyword Research in 7 Days

USE PROMO CODE SEMRUSH50

FREE TRIAL! SEMrush 30-Day Guru Plan

Use for your Keyword Research as shown

http://bit.ly/SEMrushFREE30-Eubanks

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POLL

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Q&AFollow Nick on twitter for daily updates and bad jokes:

@nick_eubanks

Check out Nick’s blog for details on his processes and tests:

SEONick.net

Contact your host:

[email protected] - @RadioMS

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