Competitor and consumer intelligence in the digital age: Drive Digital talk by Crafted's Ian Miller

verb [with obj. ]

exercise skill in making (something):

he crafted the chair lovingly | (as adj. crafted) :

a beautifully crafted object.

Ian Miller@millerian

What are we trying to achieve?

Who are your competitors?

Consider other markets

Online competitors can be different

Your brand ≠

Parallel Aspirational

Draw up a hit list

Build a competitive analysis toolkit

https://socialcrawlytics.com/

http://www.semrush.com/

https://majestic.com/

brand.com –site:brand.com

“brand” “postcode” –site:brand.com

https://www.google.co.uk/alerts

Don’t forget your customers

https://www.facebook.com/help/336893449723054/

https://followerwonk.com

http://fakers.statuspeople.com/

https://bufferapp.com/

https://support.google.com/analytics/answer/2799357

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ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';

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<script type="text/javascript">var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-xxxxx-y']);_gaq.push(['_trackPageview']);(function() {var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;

ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js';

var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})();</script>

Do your own surveys

https://www.google.com/insights/consumersurveys/home

Write your own report

Monitor regularly