MARKET ACCESS SECRETARIAT Global Analysis Report Competitive Trade Analysis United States September 2015 REPORT CONTENT SUMMARY • This report looks to highlight the major sectors in the United States (U.S.), and attempts to identify the best opportunities for Canadian exports. • Specifically, the data analysis that follows focusses on the top ten U.S. imports by major aggregate sector, of which Canada is a supplier. It identifies the gap between U.S. imports from the world and the proportion provided by Canada, and then outlines top international competitors. • Unless otherwise specified, all figures in this document are based on import data as reported by the U.S. Department of Commerce, Bureau of Census, and were sourced from Global Trade Atlas (2015). UNITED STATES MARKET SUMMARY • The U.S. was the second-largest importer of agri-food and seafood products in the world after the European Union (E.U.) with C$151.1 billion in 2014. Canada’s share was 19.3% or C$29.2 billion. • In 2014, the U.S. exported C$182.2 billion worth of agri-food and seafood products to the world. This represented an increase of 12.2% from 2013 and a ranking of second-largest exporter in the world after the E.U. • U.S. agri-food and seafood imports from Canada have been increasing at the same rate as U.S. imports from the world. This has resulted in a stable supply gap not only overall, but among all ten of the United States’ top import commodities. Note: Please see the Annex at the end of this document for a list of abbreviations that will be used throughout this report. CONTENTS Report Content Summary ...............1 United Stated Market Summary ......1 Trade Overview ...............................2 Top Ten Agri-Food and Seafood Commodity Imports .........................4 1. Beverages ..............................4 2. Fish and Crustaceans ............6 3. Edible Fruit and Nuts .............8 4. Vegetables ...........................10 5. Meat and Edible Offal ..........12 6. Spices, Coffee and Tea .......14 7. Preserved Food....................16 8. Baking Related Goods .........18 9. Prepared Meat and Fish ......20 10. Cocoa and cocoa preparations .......................22 Conclusion.....................................24 For More Information .....................24 Resources .....................................24 Annex: Abbreviations ....................24 Visit our online library of public reports for more information on this and other markets.
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MARKET ACCESS SECRETARIAT Global Analysis Report
Competitive Trade Analysis
United States September 2015
REPORT CONTENT SUMMARY • This report looks to highlight the major sectors in the United
States (U.S.), and attempts to identify the best opportunities for Canadian exports.
• Specifically, the data analysis that follows focusses on the top ten U.S. imports by major aggregate sector, of which Canada is a supplier. It identifies the gap between U.S. imports from the world and the proportion provided by Canada, and then outlines top international competitors.
• Unless otherwise specified, all figures in this document are
based on import data as reported by the U.S. Department of Commerce, Bureau of Census, and were sourced from Global Trade Atlas (2015).
UNITED STATES MARKET SUMMARY • The U.S. was the second-largest importer of agri-food and
seafood products in the world after the European Union (E.U.) with C$151.1 billion in 2014. Canada’s share was 19.3% or C$29.2 billion.
• In 2014, the U.S. exported C$182.2 billion worth of agri-food and seafood products to the world. This represented an increase of 12.2% from 2013 and a ranking of second-largest exporter in the world after the E.U.
• U.S. agri-food and seafood imports from Canada have been
increasing at the same rate as U.S. imports from the world. This has resulted in a stable supply gap not only overall, but among all ten of the United States’ top import commodities.
Note: Please see the Annex at the end of this document for a list of abbreviations that will be used throughout this report.
CONTENTS Report Content Summary ............... 1 United Stated Market Summary ...... 1 Trade Overview ............................... 2 Top Ten Agri-Food and Seafood Commodity Imports ......................... 4
1. Beverages .............................. 4 2. Fish and Crustaceans ............ 6 3. Edible Fruit and Nuts ............. 8 4. Vegetables ........................... 10 5. Meat and Edible Offal .......... 12 6. Spices, Coffee and Tea ....... 14 7. Preserved Food.................... 16 8. Baking Related Goods ......... 18 9. Prepared Meat and Fish ...... 20 10. Cocoa and cocoa
preparations ....................... 22 Conclusion ..................................... 24 For More Information ..................... 24 Resources ..................................... 24 Annex: Abbreviations .................... 24
Visit our online library of public reports for more information on this and other
markets.
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TRADE OVERVIEW The United States is a net exporter of agri-food and seafood products. In 2014, the U.S. agri-food and seafood trade surplus was C$31.1 billion with imports valued at C$151.1 billion, and C$182.2 billion in exports. The U.S. imported a wide variety of agri-food and seafood products with their top imports being beverages, fish and crustaceans, edible fruit and nuts. The top three supplying countries are Canada, Mexico and China. Canada is ranked first among the 206 supplying countries to the U.S. and has seen little fluctuation in market share over the last few years.
United States’ Top Ten Suppliers of Agri-Food and Seafood Products, C$ Millions
Canada has a significant supply gap with the U.S., despite being its largest supplier of agri-food and seafood products. Although the U.S. is a net exporter, it still requires imports to meet the demands of its large population. The U.S. has a diverse supplier list for agri-food and seafood products, but the top five players represent a combined 46.9% of the market, signalling a relatively concentrated supply environment.
Agri-Food and Seafood Product Supply Gap, C$ Millions
2010 2011 2012 2013 2014 CAGR % 2010-14
United States’ imports from the world 101,535.11 115,619.09 23,766.97 131,082.69 151,100.62 10.45 United States’ imports from Canada 19,650.96 21,731.28 23,276.38 25,793.07 29,219.79 10.43 Supply gap 81,884.15 93,887.81 100,490.59 105,289.62 121,880.83 10.45
Beverages was the U.S.’ top-grossing commodity in 2014, with a value of C$22.4 billion or 14.8% of overall agri-food and seafood imports. However, over the 2010 to 2014 period, the beverages category was only a middle-of-the-road performer, with a compound annual growth rate (CAGR) of 8.4%. In comparison, the slightly smaller categories of meat and edible offal, edible fruit and nuts, and fish and crustaceans posted the strongest value sales growth with CAGRs of 17.8%, 11.3% and 11.0%, respectively, over the same period
United States’ Top Ten Agri-Food and Seafood Commodity Imports from the World, C$ Millions
United States’ imports from the world 16,199.40 17,680.86 19,795.38 20,816.92 22,401.03 8.44 United States’ imports from Canada 723.88 743.96 779.16 860.37 818.99 3.13 Supply gap 15,475.52 16,936.90 19,016.22 19,956.55 21,582.04 8.67
United States’ Top Five Beverage Product Imports, C$ Millions
HS Code Description 2012 2013 2014 CAGR% 2012-14
220421 Wine of fresh grapes (other than sparkling) <2 litres 3,850.24 4,231.68 4,594.02 9.23
220300 Beer made from malt 3,705.18 3,820.06 4,568.55 11.04
220830 Whiskies 1,723.91 2,057.02 2,195.72 12.86
220210 Waters, including mineral and aerated, sweetened or flavoured
1,570.26 1,758.40 1,991.59 12.62
220860 Vodka 1,831.55 1,797.22 1,775.45 -1.54
United States’ Top Five Beverage Product Imports and Top Supplying Countries, 2014
United States’ imports from the world 11,530.18 12,574.16 12,646.60 14,367.08 17,483.29 10.97 United States’ imports from Canada 2,082.51 2,172.86 2,152.29 2,369.38 2,630.70 6.02 Supply gap 9,447.66 10,401.30 10,494.30 11,997.71 14,852.59 11.97
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United States’ Top Five Fish and Crustaceans Product Imports, C$ Millions
HS Code Description 2012 2013 2014 CAGR% 2012-14
030617 Frozen shrimp and prawns 3,201.48 4,178.40 5,808.97 34.70
United States’ imports from the world 9,126.85 9,622.94 10,189.63 11,513.62 13,980.35 11.25 United States’ imports from Canada 263.07 300.37 384.22 388.74 419.00 12.34 Supply gap 8,863.78 9,322.57 9,805.41 11,124.88 13,561.35 11.22
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United States’ Top Five Edible Fruit and Nuts Product Imports, C$ Millions
HS Code Description 2012 2013 2014 CAGR% 2012-14
080390 Fresh or dried bananas 1,938.90 2,076.00 2,268.34 8.16
080440 Fresh or dried avocados 859.42 1,122.08 1,685.61 40.05
United States’ imports from the world 6,678.47 7,169.69 7,415.18 8,435.75 9,209.19 8.36 United States’ imports from Canada 1,226.64 1,288.84 1,297.44 1,546.10 1,679.22 8.17 Supply gap 5,451.82 5,880.85 6,117.74 6,889.65 7,529.97 8.41
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United States’ Top Five Vegetable Product Imports, C$ Millions
United States’ imports from the world 4,725.08 5,054.03 5,608.46 6,017.25 9,095.17 17.79 United States’ imports from Canada 2,012.24 1,971.92 1,874.52 2,077.05 2,818.41 8.79 Supply gap 2,712.84 3,082.12 3,733.94 3,940.20 6,276.76 23.33
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United States’ Top Five Meat and Edible Offal Product Imports, C$ Millions
United States’ imports from the world 5,906.74 9,021.23 8,067.45 7,183.13 8,471.51 9.43 United States’ imports from Canada 320.49 441.00 447.75 440.71 460.50 9.49 Supply gap 5,586.25 8,580.23 7,619.70 6,742.42 8,011.01 9.43
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United States’ Top Five Spices, Coffee and Tea Product Imports, C$ Millions
HS Code Description 2012 2013 2014 CAGR% 2012-14
090111 Coffee, not roasted, not decaffeinated 5,352.02 4,375.45 5,269.71 -0.77
090121 Coffee, roasted, not decaffeinated 614.05 606.91 660.73 3.73
090411 Black and white pepper, neither crushed nor ground 358.03 419.12 499.32 18.09
090112 Coffee, not roasted, decaffeinated 459.20 428.53 496.99 4.03
090240 Black tea (fermented) and other partly fermented tea 199.32 215.06 237.67 9.20
United States’ Top Five Spices, Coffee and Tea Product Imports and Top Supplying Countries, 2014
United States’ imports from the world 56,383.89 64,122.22 67,741.35 70,026.17 76,935.77 8.08 United States’ imports from Canada 9,955.77 10,519.69 11,527.51 12,742.47 13,463.99 7.84 Supply gap 46,428.12 53,602.53 56,213.83 57,283.70 63,471.78 8.13
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United States’ Top Five Preserved Food Product Imports, C$ Millions
HS Code Description 2012 2013 2014 CAGR% 2012-14
200899 Prepared/preserved fruit and edible plant parts 800.51 886.53 985.26 10.94
200410 Frozen prepared/preserved potatoes, including French fries 729.63 810.03 823.51 6.24
200979 Apple juice, not fortified with vitamins, unfermented 724.69 648.04 599.87 -9.02
200911 Frozen orange juice, sweetened or not sweetened 351.92 373.87 480.00 16.79
200570 Prepared/preserved olives other than by vinegar/acetic acid, not frozen
378.57 400.09 470.44 11.47
United States’ Top Five Preserved Food Product Imports and Top Supplying Countries, 2014
United States’ imports from the world 3,981.24 4,400.59 4,539.36 4,751.02 5,512.14 8.47 United States’ imports from Canada 468.38 477.28 550.35 558.16 643.25 8.25 Supply gap 3,512.86 3,923.31 3,989.01 4,192.86 4,868.89 8.50
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United States’ Top Five Prepared Meat and Fish Product Imports, C$ Millions
HS Code Description 2012 2013 2014 CAGR% 2012-14
160521 Prepared/preserved shrimp and prawns (not in airtight containers)
Cocoa and Cocoa Preparations Supply Gap, 2014, C$ Millions
2010 2011 2012 2013 2014 CAGR % 2010-14
United States’ imports from the world 4,429.80 4,631.93 4,100.44 4,288.65 5,233.12 4.25 United States’ imports from Canada 898.78 932.18 988.78 1,077.83 1,300.93 9.69 Supply gap 3,531.02 3,699.75 3,111.66 3,210.83 3,932.19 2.73
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United States’ Top Five Cocoa and Cocoa Preparation Product Imports, C$ Millions
HS Code Description 2012 2013 2014 CAGR% 2012-14
180100 Cocoa beans, whole or broken, raw or roasted 996.30 1,140.74 1,459.94 21.05
180690 Cocoa preparations, not in bulk form 865.76 926.93 1,068.36 11.09
180400 Cocoa butter, fat and oil 229.69 351.59 732.57 78.59
180620 Chocolate preparations, in bars, blocks, slabs or other bulk form, >2kg
558.65 599.15 689.80 11.12
180632 Chocolate and other cocoa preparations, in bars, blocks, or slabs, not in bulk and not filled, <2kg
322.37 395.67 490.59 23.36
United States’ Top Five Cocoa and Cocoa Preparation Product Imports and Top Supplying Countries, 2014
180100 Cocoa beans, whole or broken, raw or roasted
Côte d’Ivoire 57.67
Ecuador 17.94
Ghana 11.86 0.01
180690 Cocoa preparations, not in bulk form
Canada 44.10
Mexico 26.13
Germany 5.39 44.10
180400 Cocoa butter, fat and oil Indonesia 35.27
Malaysia 23.49
Côte d’Ivoire 8.30 <0.01
180620 Chocolate preparations, in bars, blocks, slabs or other bulk form, >2kg
Canada 69.58
Mexico 8.85
Belgium 7.69 69.58
180632 Chocolate and other cocoa preparations, in bars, blocks or slabs, not in bulk and not filled, <2kg
Canada 38.33
Mexico 22.17
Germany 11.12 38.33
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CONCLUSION Even though U.S. imports of agri-food and seafood products from Canada have continually increased over the last five years, there is still a significant supply gap between the two countries that has only continued to widen. However, over the last five years, American imports of agri-food and seafood products from Canada have grown at the same pace as their imports from the world. Although the U.S. is a net exporter of agri-food and seafood products, with its large population, it still relies on imports in order to meet their domestic supply demands. While the U.S. sources agri-food and seafood products from a large number of countries, 46.9% of their imports come from the top five suppliers, leaving just marginal market share for others. As the United states’ number one trading partner, it is not surprising that Canada is among the top five supplying countries for all of the United States’ key import commodities, with the exception of two: beverages; and edible fruit and nuts. In addition, American imports from Canada have increased across all ten commodities. This may indicate further opportunities to lessen the gap, particularly, within the categories where growth in imports from Canada outpaced or matched growth in imports from the world including: edible fruit and nuts; vegetables; spices, coffee and tea; preserved food; prepared meat and fish; and cocoa. FOR MORE INFORMATION International Trade Commissioners can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions and local business contacts, and are an excellent point of contact for export advice.
• Overview of Trade Commissioner Services in the United States http://www.tradecommissioner.gc.ca/eng/offices-united-states.jsp
• Find a Trade Commissioner
www.tradecommissioner.gc.ca/eng/find-trade-contacts.jsp For additional intelligence on this and other markets, the complete library of Global Analysis reports can be found under Statistics and Market Information at the following link, arranged by sector and region of interest:
• ats-sea.agr.gc.ca RESOURCES Global Trade Atlas, March 2015 ANNEX: ABBREVIATIONS CAGR - compound annual growth rate N/A - not applicable N/C - not calculable PP - percentage point (difference between two percentage values)