We help agencies gain insight by surfacing narratives tied to a client’s brand, industry, and competitors. These narratives are hard to spot with the naked eye and can signal a trend, opportunity, or warning of potential trouble ahead. for Agencies Competitive Intelligence Track competitors’ media footprints relative to your brand See the drivers of coverage for any industry Get a visual map of what people are writing about your client’s brand, product, or industry. Quid found 19 unique topics related to smart home assistants with conversations around product reviews, features, and market trends being most prevalent. Kyle Wiggers Detect events tied to your client’s brand and competitors Analyze spikes in coverage to see how specific news events generate buzz around your client’s company, competitors, and industry. Coverage around smart home assistants has been fairly stable with notable spikes around product releases, the Consumer Electronics Show, and product integrations. Understand who’s winning in share of voice Track the companies most commonly mentioned in coverage around any industry. When it comes to smart home assistants, reporters write about Amazon and Google far more than any other company, including Apple, Samsung, and Philips. Evaluate top companies by sentiment Assess public perception of top companies in any industry to identify potential opportunities, risk, or to inform your outreach strategy. While conversation around companies in the smart home assistants sphere is generally positive, Facebook faces some reputational risks particularly when it comes to privacy issues. Case Study: CES
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We help agencies gain insight by surfacing narratives tied to a client’s brand, industry, and competitors. These narratives are hard to spot with the naked eye and can signal a trend, opportunity, or warning of potential trouble ahead.
for Agencies
Competitive Intelligence Track competitors’ media footprints relative to your brand
See the drivers of coverage for any industry
Get a visual map of what people are writing about your client’s brand, product, or industry. Quid found 19 unique topics related to smart home assistants with conversations around product reviews, features, and market trends being most prevalent.
Kyle Wiggers Detect events tied to your client’s brand and competitors
Analyze spikes in coverage to see how specific news events generate buzz around your client’s company, competitors, and industry. Coverage around smart home assistants has been fairly stable with notable spikes around product releases, the Consumer Electronics Show, and product integrations.
Understand who’s winning in share of voice
Track the companies most commonly mentioned in coverage around any industry. When it comes to smart home assistants, reporters write about Amazon and Google far more than any other company, including Apple, Samsung, and Philips.
Evaluate top companies by sentiment
Assess public perception of top companies in any industry to identify potential opportunities, risk, or to inform your outreach strategy. While conversation around companies in the smart home assistants sphere is generally positive, Facebook faces some reputational risks particularly when it comes to privacy issues.
Case Study:
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08/2017 09/2017 10/2017 11/2017 12/2017 01/2018 02/2018 03/2018 04/2018 05/2018 06/2018 07/2018 08/2018
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f Sto
ries
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Microsoft
Spotify
Philips
Samsung
Apple
Amazon
Positive Neutral Negative
CES
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