competencia march 2011

Competitors of ZARA WOMAN

Bulgaria

Jeans from Motivi in 60 BGN. The quality is the same but our model is more slim. This is one of our strongest subfamilies and our prices should be more

attractive(49BGN).

Pants from Stradivarius in 4 colors like our model. The price is 55 leva There are models that are very similar to ours and we are competing

for the same young customers.

Jeans from Sisley in 79 BGN. This is one subfamily that we have good price and good quality. We have good sales for this products during the hole year. Our trousers have

better cuts, more attractive colors and very often lower price.

Chino pants from Bershka with belt in 45 leva. The quality of material is close to our. The colors are very commercial – black, light beige, dark

beige. Only one difference is that this pants have pockets in the back.

Chino pants in special price 29 leva from Bershka.The quality of material is close to our. The colors are very commercial – black, light beige, dark beige, blue. This way we are loosing customers for this

subfamily.

Office pants from Gap in 69 BGN. The quality is very similar to our and the price is the same.

1.The basic t-shirt from Motivi in 15 BGN. It’s organic cotton t-shirt and they sell it at the same price like us.2.The basic t-shirt from New Yorker in 15 BGN. It’s cotton t-shirt and they sell it in lower price than us. 3.The mono t-shirt from New Yorker in 9 BGN. It’s cotton sleeveless t-shirt and they sell it at the same price like us. 4. Mono from GAP in 29 BGN. Although the t-shirts is high quality is not better than ours. We have very nice price advantage.

T-shirts from Stradivarius in 15 BGN. This is really lower than our price, but we have better quality. It would be good if we have better prices not only for

basic.

Shirt from Massimo Dutti in 105 BGN. Our competitors have a good variety of shirts – prints (flowery, animal) and cuts (slim, wide, regular). Their prices are

ranging from 19 to 109 BGN

Shirt from Stradivarius in 45 BGN. The cut and quality are very close to our and the price is exactly the same like us.

Office shirt from Next in 37 BGN. The cut and quality are the same like our model. Our model is selling well, because of its quality. Although that our

price is higher the customers which are looking for quality would preferred it.

Shirt from Stradivarius in 19 BGN. It’s poplin in very attractive price and good cut.

The first raincoat is from New Yorker and is in 99 BGN, the second is from Bershka in 69 BGN. The quality of material is very good. The cut is slim fit with belt, the difference is that our is double breasted and one of this isn’t.

Blazer in 3 colors (beige, brown, black) from Stradivarius. The price is 69 leva. This season our twill blazers are with bigger price from 69 to 89

leva. The material and cut are exactly like our twill collection.

Office blazer from Next in 92 BGN. The quality and cut are very similar to our model.

Knitwear from Oviesse in 45 BGN. Our price for this product is 49 BGN. This way we are loosing customers for this subfamily.

Knitwear from Esprit in 79 BGN. Our price for this product is 29 BGN. The quality of our cotton knitwear is very good.

Basic knitwear from Benetton in 54BGN . Our price for this product is 25 BGN witch determines the good sales. The quality of our cotton knitwear is very

good. It’s one of our most competitive products.

Silk dress from Sisley in 3 summerish colors and prints –flowery, dots in turkeys, flowery in black and white. The price is 139 leva. The quality of silk is high. It fits very good.

Dress from Oviesse in 69 BGN. The quality is better than our. Oviesse dress is very suitable for our market.

Polka dots dress from New Yorker in 49 BGN. There are models that are very similar to ours and and we are competing for the same young

customers.

The first model fake lather jacket is from New Yorker(99BGN) and second from Calliope (79BGN).The quality of the leather is very soft

and the model fits good.