Prepared for the 2017 ITEA Symposium October 3, 2017 Compete & Win in Today’s Complex & Rapidly Changing Test Environment Gaining Inspiration from “Team of Teams” Presented by: Paul McNamara President and CEO The Sente Group, Inc 770-652-8688. [email protected]
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Prepared for the 2017 ITEA Symposium
October 3, 2017
Compete & Win in Today’s Complex & Rapidly Changing Test Environment
Gaining Inspiration from “Team of Teams”
Presented by:Paul McNamaraPresident and CEOThe Sente Group, [email protected]
Prepared for the 2017 ITEA Symposium 2
“Team of Teams”
• 2015 New York Times Best Seller• Author: General Stanley McChrystal
Commander, JSOC*, 2003 -2008• Recognition
• Inc. Top 10 Business Books• Fortune Top 5 Business Books• CIO Must Read
New Rules of Engagement for a Complex World
* Joint Special Operations Command
Many Parallels to Sente’s Approach Since 1997
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Claims from “Team of Teams”
• AQI was winning the war in 2003• Their success was enabled by technology• They didn’t operate top down so were difficult
to anticipate• JSOC: highly effective teams constrained in a
rigid bureaucracy and by mutual distrust
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The solution
• Enabled by technology • Established in a culture of purpose & trust• Operated with resilient networks-of-test-
capabilities• Delivering outcomes with focus on
effectiveness (not efficiency)
Increased missions from 18 to 300 / month
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The history of industrial revolutions…
• They can’t be ignored without consequence
• They bring with them new threats, obligations and opportunities
• Success in one revolution does not mean success in the next
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Consequences of failure to change
You can refuse to change, but you can’t refuse the consequences
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A different competitive landscape
• Fortune 500 companies: 60% off list since 2000• Record setting levels of bankruptcy in retail
• Amazon grew by 25.2% and accounted for 53% of online sales growth
• Marketplace roles and expectations are changing:• AT&T: 40% of roles irrelevant in 10 years, 8 hrs / week
self directed education• Study: 65% of IT roles not trainable new technologies
• CEOs ousted for not moving their companies fast enough
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Marketplace Situation
Successfully competing in IR4
Icons of the digital world…speed, resilience
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Jeff Bezos “Day 1”
• True Customer Obsession• Resist Proxies• Embrace External Trends• High Velocity Decision Making
Guiding Principles for a Leader in IR4
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Symptoms of need for change
• Reactive teams optimize locally• Employees burn out and leave• Customers not satisfied
• Effective / complete narratives• Team missions consistent with promised
outcomes• Engagement in production of outcomes
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Case Study: Freed up capital for growth
• Lack of trust drove hoarding and excess equipment expense
• New organization with mission to “Increase Speed and Decrease Cost” constituted.
• Metrics measuring behaviors required for trust production were established and used to govern
• Results:• Reduced capital spend by 50% - 75%• Eliminated significant amounts of unproductive time • Invested / doubled business with 50% of initial assets
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Case Study: Cross Site Lab Collaboration
• Lack of ability to quickly assess capacity and availability made collaboration between sites untrustworthy
• Labs were incented only on their own performance• New management structure with new “Coordinator”
role. “COE” designation with clear mission established along with tools for visibility lead to:
• 95% improvement to responsiveness• 10% footprint reduction• 50% reduction in equipment obsolescence• 27% reduction in maintenance costs