Comparitive Analysis of Apple iPhone & Samsung Galaxy s4

HISTORY APPLE INC

Typepublic.

Industrycomputer hardware ,Computer software & computer electronics.

FoundedApril1,1976(incorporated January 3, 1977.

Head quartersApple Campus, 1 Infinite Loop, Cupertino, California, U.S.

Key peopleArthur D. Levinson (Chairman) Tim Cook (CEO).

ProductsiMac, iPod, iPhone, iPad, Apple TV, OS X, iLife, iWork, iOS

ServicesApple Store, Mac App Store, iOS App Store, iTunes Store, iBooks, iCloud

Websitewww.apple.com

INCEPTIONApple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple was incorporated January 3, 1977, without Wayne, who sold his share of the company back to Jobs and Wozniak for $800. Multi-millionaire Mike Markkula provided essential business expertise and funding of $250,000 during the incorporation of Apple.The Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video chips), which is less than what is today considered a complete personal computer.The Apple II was introduced on April 16, 1977, at the first West Coast Computer Faire. It differed from its major rivals, the TRS-80 and Commodore PET, due to its character cell-based color graphics and an open architecture. While early models used ordinary cassette tapes as storage devices, they were superseded by the introduction of a 51/4inch floppy disk drive and interface, the Disk IIThe Apple II was chosen to be the desktop platform for the first "killer app" of the business world, VisiCalc, a spreadsheet program. VisiCalc created a business market for the Apple II and gave home users compatibility with the office, an additional reason to buy an Apple II. Apple was a distant third place to Commodore and Tandy until VisiCalc came along. By the end of the 1970s, Apple had a staff of computer designers and a production line. The company introduced the ill-fated Apple III in May 1980 in an attempt to compete with IBM and Microsoft in the business and corporate computing market Jobs viewed that all future computers would use a graphical user interface (GUI), and development of a GUI began for the Apple Lisa. On December 12, 1980, Apple went public at $22 per share, generating more capital than any IPO since Ford Motor Company in 1956.LISA & MACINTOSHSteve Jobs began working on the Apple Lisa in 1978, but in 1982, he was pushed from the Lisa team due to infighting.. A race broke out between the Lisa team and the Macintosh team over which product would ship first. Lisa won the race in 1983 and became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price tag and limited software titles.In 1984, Apple next launched the Macintosh. It is now hailed as a watershed event for Apple's success and a "masterpiece". In 1985 a power struggle developed between Jobs and CEO John Sculley, who had been hired two years earlierSculley found out that Jobs had been attempting to organize a putsch and called a board meeting at which Apple's board of directors sided with Sculley and removed Jobs from his managerial duties. Jobs resigned from Apple and founded NeXT Inc. the same year.198697: Decline The Macintosh Portable was introduced in 1989. Apple introduced the PowerBook in 1991. The same year, Apple introduced System 7, a major upgrade to the operating system which added color to the interface and introduced new networking capabilities.The success of the PowerBook and other products brought increasing revenue. For some time, Apple was doing incredibly well, introducing fresh new products and generating increasing profits in the process.Following the success of the Macintosh LC, Apple introduced the Centris line, a low-end Quadra offering, and the ill-fated Performa line that was sold with an overwhelming number of configurations and software bundles to avoid competing with the various consumer outlets such as Sears, Price Club, and Wal-Mart . Consumers ended up confused and did not understand the difference between models.During this time Apple experimented with a number of other failed consumer targeted products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances. Microsoft continued to gain market share with Windows focusing on delivering software to cheap commodity personal computers while Apple was delivering a richly engineered, but expensive, experience. Apple relied on high profit margins and never developed a clear response.

they sued Microsoft for using a graphical user interface similar to the Apple Lisa in Apple Computer, Inc. v. Microsoft Corporation. The lawsuit dragged on for years before it was finally dismissed. At the same time, a series of major product flops and missed deadlines sullied Apple's reputation, and Sculley was replaced as CEO by Michael Spindler.In 1996, Michael Spindler was replaced by Gil Amelio as CEO. Gil Amelio made many changes at Apple, including extensive layoffs. After numerous failed attempts to improve Mac OS, Amelio chose to purchase NeXT and its NeXTSTEP operating system, bringing Steve Jobs back to Apple as an advisor On July 9, 1997, Gil Amelio was ousted by the board of directors after overseeing a three-year record-low stock price and crippling financial losses. Jobs became the interim CEO and began restructuring the company's product lineGROWTHOn August 15, 1998, Apple introduced a new all-in-one computer reminiscent of the Macintosh 128K: the iMac. The iMac design team was led by Jonathan Ive, who would later design the iPod and the iPhone. The iMac featured modern technology and a unique design, and sold almost 800,000 units in its first five monthsApple purchased several companies to create a portfolio of professional and consumer-oriented digital production software. In 2002, Apple purchased Nothing Real for their advanced digital compositing application Shake, as well as Emagic for their music productivity application Logic, which led to the development of their consumer-level GarageBand applicationOn January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. Apple also introduced Boot Camp to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X.Apple's success during this period was evident in its stock price. Between early 2003 and 2006, the price of Apple's stock increased more than tenfold, from around $6 per share (split-adjusted) to over $80.MATURITYApple achieved widespread success with its iPhone, iPod Touch and iPad products, which introduced innovations in mobile phones, portable music players and personal computers respectively. In addition, the implementation of a store for the purchase of software applications represented a new business model. Touch screens had been invented and seen in mobile devices before, but Apple was the first to achieve mass market adoption of such a user interface that included particular pre-programmed touch gestures.On January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to mobile electronic devices. The event also saw the announcement of the iPhone and the Apple TV. The following day, Apple shares hit $97.80, an all-time high at that point. In May, Apple's share price passed the $100 mark.Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch. Within a month, the store sold 60 million applications and brought in $1 million daily on average, with Jobs speculating that the App Store could become a billion-dollar business for Apple. Three months later, it was announced that Apple had become the third-largest mobile handset supplier in the world due to the popularity of the iPhone.Apple announced a large screen, tablet-like media device known as the iPad on January 27, 2010.The iPad runs the same touch based operating system that the iPhone uses and many of the same iPhone apps are compatible with the iPad. on April 3, 2010, the iPad was launched in the US and sold more than 300,000 units on that day, reaching 500,000 by the end of the first week.In May of the same year, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989.Apple released the fourth generation iPhone, which introduced video calling, multitasking, and a new uninsulated stainless steel design, which acts as the phone's antenna. Later that year Apple again refreshed its iPod line of MP3 players which introduced a multi-touch iPod Nano, iPod Touch with FaceTime, and iPod Shuffle. In October 2010, Apple shares hit an all-time high, eclipsing $300.POST STEVE JOBS ERAIn June 2011, Steve Jobs surprisingly took the stage and unveiled iCloud, an online storage and syncing service for music, photos, files and software which replaced MobileMe, Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. It has been argued that Apple has achieved such efficiency in its supply chain that the company operates as a monopsony (one buyer, many sellers), in that it can dictate terms to its suppliers.On October 4, 2011, Apple announced the iPhone 4S, which included an improved camera with 1080p video recording, a dual core A5 chip capable of 7 times faster graphics than the A4, an "intelligent software assistant" named Siri, and cloud-sourced data with iCloud. The following day, on October 5, 2011, Apple announced that Jobs had died, marking the end of an era for Apple Inc. The iPhone 4S was officially released on October 14, 2011.On September 12, 2012, Apple unveiled the iPhone 5, featuring an enlarged screen, more powerful processors, and running iOS 6. The latter includes a new mapping application (replacing Google Maps) that has attracted some criticism. It was made available on September 21, 2012, and became Apple's biggest iPhone launch, with over 2 million pre-orders pushing back the delivery date to late October.

SAMSUNG

TypeChaebol

IndustryConglomerate

founded1938

founderLee Byung-chull

Head quarterSamsung Town, Seoul, South Korea

Key peopleLee- kun hee(Chairman of Samsung Electronics)

productsApparel, chemicals, consumer electronics, electronic components, medical equipment, precision instruments, semiconductors, ships, telecommunications equipment

websiteSamsung.com

Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand.Samsung was founded by Lee Byung-chull in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalised its activities, and electronics, particularly mobile phones and semiconductors, has become its most important source of income.History of Telecommunication Business Initial stage (19771993) In 1977 Samsung Electronics launched the Telecommunication Network, and in 1983 it initiated its mobile telecommunications business. In 1986, Samsung was able to release its first built-in car phone, the SC-100, but it was a failure due to the poor quality. In spite of unsuccessful result Ki Tae Lee, the then-head of the Wireless Team, decided to stay in the mobile business. He asked the company to buy ten Motorola mobile phones for benchmarking. After 2years of Research & Development Samsung developed its first mobile phone, the SH-100 in 1988. It was the first mobile phone to be designed and manufactured in Korea.Time of changes (19931996)In 1993 it was decided that the development team should focus on improving connectivity due to specific mountain topography of Korea. They also developed the wave-searching software that was specially designed for Korea's topography.On June 7, 1993, in Frankfurt, Lee gathered 200 Samsung executives and pointed out every problem that Samsung had and emphasized that Samsung needed a turnaround and declared a new management initiative "Samsung New Management". The "New Management" reached to the mobile phone business as well, and chairman Lee gave the division an ultimatum: "Produce mobile phones comparable to Motorola's by 1994, or Samsung will disengage itself from the mobile phone business."In November 1993, the development team finally unveiled a new model, the SH-700. This model was quite remarkable. It weighed less than any other company's models, the design was compact, and its quality was substantially improved over previous models.CDMA era (19961998) Samsung developed its first CDMA mobile phone in March 1996, to coincide with the launch of CDMA service. The first digital handset, the SCH-100, was extra light and slim, and enabled clear voice communication. Before long, Samsung became the leader in the Personal Communications Service (PCS) market.INTRODUCTIONApple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, Californiathat designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites. The word "Computer" was removed from its name on January 9, 2007, reflecting its shifted focus towards consumer electronics after the introduction of the iPhone.Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.As of November 2012, Apple maintains 394 retail stores in fourteen countries as well as the online Apple Store and iTunes Store. It is the second-largest publicly traded corporation in the world by market capitalization, with an estimated value of US$414 billion as of January 2013. As of September29,2012, the company had 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. Its worldwide annual revenue in 2012 totalled $156 billion. In May 2013, Apple had made it to the top ten of the Fortune 500 list of companies for the first time, taking the 6 position, 11 places up from the previous year.Some of apple major products are:- iPadOn January 27, 2010, Apple introduced their media tablet, the iPad on iOS. It offers multi-touch interaction with multimedia formats including newspapers, magazines, ebooks, textbooks, photos, movies, videos of TV shows, music, word processing documents, spreadsheets, videogames, and most existing iPhone apps. It also includes a mobile version of Safari for web browsing, as well as access to the App Store, iTunes Library, iBookstore, contacts, and notepad. Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer. On March 7, 2012, Apple introduced the third-generation iPad, marketed as "the new iPad". It added LTE service from AT&T or Verizon, the upgraded A5X processor, and the Retina display (2048 by 1536 resolution.On October 23, 2012, Apple's fourth-generation iPad came out, marketed as the "iPad with Retina display". Since its launch, iPad users have downloaded three billion apps, while the total number of App Store downloads is over 25 billion. iPodOn October 23, 2001, Apple introduced the iPod digital music player. Several updated models have since been introduced, and the iPod brand is now the market leader in portable music players by a significant margin, with more than 350 million units shipped as of September 2012.Apple has partnered with Nike to offer the Nike+iPod Sports Kit, enabling runners to synchronize and monitor their runs with iTunes and the Nike+ website.Apple currently sells four variants of the iPod: IPod Shuffle: Ultra-portable digital audio player, currently available in a 2GB model, introduced in 2005. IPod Nano: Portable media player, currently available in a 16GB model, introduced in 2005. Includes an FM radio and a pedometer. IPod Touch: Portable media player than runs iOS, currently available in 32 and 64GB models, introduced in 2007. The current generation features the Apple A5 processor, a Retina display, and dual cameras on the front (1.2 megapixel sensor) and back (5 megapixel iSight), the latter of which supports HD video recording at 1080p. IPod Classic: Portable media player, currently available in a 160GB model, first introduced in 2001. iPhoneIn January 2007, Steve Jobs introduced the long-anticipated iPhone, a convergence of an Internet-enabled smartphone and iPod. The original iPhone was released on June 29, 2007 for $499 (4GB) and $599 (8GB) with an AT&T contract.On February 5, 2008, it was updated to have 16GB of memory, in addition to the 8GB and 4GB models. It combined a 2.5G quad band GSM and EDGE cellular phone with features found in handheld devices, running scaled-down versions of Apple's Mac OS X (dubbed iPhone OS, later renamed iOS), with various Mac OS X applications such as Safari and Mail.It also includes web-based and Dashboard apps such as Google Maps and Weather. The iPhone features a 3.5-inch (89mm) touchscreen display, Bluetooth, and Wi-Fi (both "b" and "g").On June 8, 2009, Apple announced the iPhone 3GS. It provided an incremental update to the device, including faster internal components, support for faster 3G speeds, video recording capbility, and voice control.

On June 7, 2010, Apple announced the iPhone 4, which the company describes as the "biggest leap we've taken" since the original model. It features an all-new design, a 960x640 display, the Apple A4 processor also used in the iPad, a gyroscope for enhanced gaming, 5MP camera with LED flash, front-facing VGA camera and FaceTime video calling.In June 2011, Apple overtook Nokia to become the world's biggest smartphone maker by volume.On October 4, 2011, Apple unveiled the iPhone 4S, which was released in the United States, Canada, Australia, United Kingdom, France, Germany, and Japan on October 14, 2011, with other countries set to follow later in the year.On September 12, 2012, Apple introduced the sixth-generation iPhone, the iPhone 5. It added a 4-inch display, 4G LTE connectivity, and the upgraded Apple A6 chip, among several other improvements.Two million iPhones were sold in the first twenty-four hours of pre-ordering and over 5 million handsets were sold in the first 3 days of its launch. Apple TVApple TV, (previously known as the iTV), a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions. The device links up to a user's TV and syncs, either via Wi-Fi or a wired network, with one computer's iTunes library and streams from an additional four. The Apple TV originally incorporated a 40GB hard drive for storage, includes outputs for HDMI and component video, and plays video at a maximum resolution of 720p.A third generation of the device was introduced at an Apple event on March 7, 2012, with new features such as higher resolution (1080p) and a new user interface.

RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem. Every project report conducted scientifically has specified frame work for controlling data collection.This framework is called research design. Its function is to ensure that required data are collected accurately & economically. There are generally two types of research design. These are:- Exploratory research. Conclusive research.The type of research design used in this project was exploratory research in which new relationship are discovered, & looking to the research that is finding out the most dominant attributes for research & the market leader in respect to market strategy.Design of exploratory studiesIt helps us to discover new relationship & ideas. The researchers imagination is the key factor, however three lines if attack may help in finding hypothesis of value. Study of secondary sources of information. Survey of individuals who have ideas on general subject. Analysis of selected cases.Sampling method and sizeThe sample units in this project are the customers, wholesalers, & retailers because it is through them; we are able to collect information needed for this report.The size of the sampling is around 30 & a non profitability sampling has been applied because it is not possible to get list of universe elements, which is must for profitability sampling method. So, the convenience sampling method has been used.Convenience sampling is sampling, anyone who comes in contact with the researcher is interviewed it is possible where the items of universe to be sampled are homogenous.

Field workDuring the field operation, all possible efforts were made to minimize the errors so that the data collected may not provide wrong information. Caution was taken at every step while the respondents were filling up the questionnaire .a lot of time was given to the respondents so that they could understand the question asked.

DATA COLLECTION METHODPrimary data collectionThe method used to collect the data is from primary sources. The method is appropriate as compared to secondary data available looking to the objectives of this project report. The method used to collect data is a survey in which questionnaire is prepared & given to the respondents to fill it. It is not possible to collect information from observation, it catches the physical activates of the person.Data collection methods are of two types questioning & observation. QuestioningHere, the data is collected is by asking questions from whom we are supposed to have desired information. The question may be asked in written or oral. A format list of question is often called questionnaire.

ObservationWhen data are collected through the observation, the researcher do not ask the question, instead they keep track of the research design which is used in the necessary data collection in one or both of these two methods.

Secondary data collectionProbably the quickest and the most economic way for researchers to find out the possible hypothesis is to taken advantage of the work of others & of their own earlier efforts. In a relatively short time, researcher can scan a large volume of possible data.It is generally collected through secondary sources like newspapers articles, magazines, journals, internet, earlier reports & surveys. Study of individual with ideasAll people who have any association with the efforts to market the product in question are potential sources of information. Such individual involve the top executive & sales managers, sales representative, wholesaler & consumers who have used the product. Analysis of the selected casesThe case method most intensive study of relatively small number of situation for e.g. an investigator might make a detailed investigation of a few customers, a few retail stores or a few small town markets. In some instances the number of cases studied is reduced to one. When one or few unit is examined, the process is called the case method & each unit is called a case.

RESEARCH DESIGN

Research type : Exploratory Venue : Sagar Research instrument : Questionnaire Research approach : Survey method Sample size : Customer 90 Dealer/Retailer 2 Sampling method : Stratified random Sampling Sampling unit : Respondents of Sagar

DECLARATION BY THE CANDIDATE

Dated

I declare that the project entitled COMPARITIVE ANALYSIS OF SAMSUNG GALAXY & APPLE IPHONE is my own work conducted under the supervision of MR. JAYANT DUBEY { head of department of management studies , faculty member of B.T.I.R.T } affiliated by DR. HARI SINGH GOUR VISHWAVIDALAYA SAGAR .

To the best of my knowledge this report does not contain any work which has been submitted for the award of any degree, anywhere.

Signature of the candidate Arunesh SinghM.B.A 2ND SEM

CERTIFICATE

This is to certify that Arunesh Singh M.B.A 2ND SEM. has successfully completed the project entitled COMPARITIVE ANALYSIS OF SAMSUNG GALAXY & APPLE IPHONE submitted to the B.T.I.R.T DR. HARI SINGH GOUR VISHWAVIDYALAYA ,SAGAR in the partial fulfillment of the award of the degree M.B.A is appreciable .

Under the guidance & supervision:MR.JAYANT DUBEY

Signature of the H.O.D Signature of Examiner

CERTIFICATE

Dated: - The project-report entitled COMPARITIVE ANALYSIS OF SAMSUNG GALAXY & APPLE IPHONE prepared by MR.ARUNESH SINGH under the guidance and supervision of MR. JAYANT DUBEY for the partial fulfillment of the degree of M.B.A.

NO.COMMENT BYSUPERVISIORHEAD OFDEPTT.EXAMINER

1.Contents & presentation of subject matter

2.language

3.Embodies the original work of candidate

4.Submission within due date

Signature of the candidate Signature of Examiner

Signature of the head of departmentACKNOWLEDGEMENTExchange of ideas generates energy & will to work in better way wherever a person is helped & cooperated by others; his heart is bound to pay gratitude and obligations to them. Acknowledgements are not mere formality but are expressions of deep gratitude & communicate application.I take this responsibility to express gratitude & thanks to all those who helped in various ways on the successful completion of my project report.I am thankful to head of the department to provide me opportunity to do this project. I am thankful to teachers for their kind encouragement. I am thankful to my guide MR. JAYANT DUBEY for his guidance.I would like to thank to the respondents for their kind cooperation.I am also thankful to the entire faculty member for their kind guidance.Last, I would like to thank my family members, seniors, friends whose blessings my path.

ARUNESH SINGHM.B.A. 2ND SEMCONTENTSTOPICS

PAGE NO.

DECLARATION

CERTIFICATE

ACKNOWLEDGEMENT

PREFACE

INTRODUCTION

HISTORY

OBJECTIVES

RESEARCH METHODOLOGY

SAMPLING PLAN

FIELD WORK

DATA COLLECTION METHOD

RESEARCH DESIGN

DATA ANALYSIS & INTERPRETATION

SWOT ANALYSIS

LIMITATION

CONCLUSION

SUGGESTION

BIBLIOGRAPHY

QUESTIONNAIRE

PREFACE

This project report is on the COMPARITIVE ANALYSIS OF SAMSUNG GALAXY & APPLE iPHONE. We can read theories from books but to perform on real life situation efficiently we need practical experience.Management courses are designed to produce future managers. The students of M.B.A. need to get the practical experience as they have to deal with real life problems. Hence project works are a part of M.B.A. courses.My project report is based on COMPARITIVE ANALYSIS & objective is to know about the company, their product line, SWOT analysis, competitive environment and marketing mix.This gives overall view about SAMSUNG GALAXY & APPLE iPHONE.

OBJECTIVES OF THE STUDY

To know about the market strategy of Samsung Galaxy & apple iphone. To find out the brand leader out of them. To know about strength, weakness, opportunity and threats of the brand. To ascertain customers attitude towards the brand.

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Limitations

The main limitations that I confronted with dealing with the people are:- Some customers are unwilling to cooperate. Information provided by customers is not exact. There is chance of personal bias. Some of officers were hesitating in giving data. Some of the officers refused completely for providing any sort of information. Very few officers provide information about the area of customers complaints. It was extensive questionnaires based study so everything in detail was not found. Some of customers did not know English; since they are unable to give information correctly.

SUGGESTIONS

Companys every time effort is to maximize the sales through various activities. Therefore he should consider all marketing mix variables (product, price place, promotion). All these should be focused & steps should be taken to improve them. The quality of the product is equally important, good quality can force the companys sale but low quality can reduce it to minimum. It is the basic tool to retain our customers. The company should also move according to the latest trends and should always be ready to introduce innovative features into their products. A wide range of varieties provide lot of choices to customers, thus increasing the sales. Product price should be competitive to other brands they should try to minimize the per unit price of the product, so that they can compete with local brands. The promotions activities of any company are one of the major reasons of it success. Sound promotion activities are necessary to promote the company sales. More the customers gets aware about he product, more will be the sale. A company can create a better brand name through different promotions policies i.e. discount, offers etc.