Comparitive ad analysis mens undergarments

COMPARATIVE AD ANALYSIS

OBJECTIVE

• VIEW AND ANALYSE TWO BRANDS BELONGING TO THE SAME SEGMENT.

• REVIEW THE PROS AND CONS OF BOTH.

• SUGGEST A NEW AD FOR THE LEAST LIKED AD.

VIDEO URL

• HTTPS://WWW.YOUTUBE.COM/WATCH?V=-DQ5NARD73C

AD ANALYSIS- JOCKEYPROS :

• The background score is playful and makes you wonder what exactly the ad is about adding on to a great suspense.

• Also, once you know what the ad is about, it describes painful situations that will touch a chord with men thinking about their testicles.

• The ad does not cause the usual discomfort associated with undergarment ads.

CONS :

• The popping or going missing of one of the pair of the balls has euphemism at its best but again is only for those having an understanding of it. Not many will understand the ad , the first time of seeing it.

• The Ad leaves it all to the imagination of the customers which can work in a positive or negative way.

VIDEO URL

• HTTPS://WWW.YOUTUBE.COM/WATCH?V=YO8S5PODWF0

AD ANALYSIS- AMUL MACHOPROS:

• The Ad is very funny and over the top.

• Will force you to take notice.

• Has an irritatingly catchy background score which is difficult to get out of your mind.

CONS:

• Is a bit uncomfortable to see with your family.

• The ad is very bold with respect to expressions and sounds that may be embarrassing for many.

• Some people may even find it illogical to associate fantasies with washing an underwear and not relate to it at all.

CONCLUSION

• From the analysis of the pros and cons our team has liked the jockey ad since it touches the sensitive issue of health in a subtle manner and broaches the topic very smartly through representational props.

• The Amul Macho ad is creative but doesn’t strike a logical chord with the consumers which is why we didn’t like it much.

NEW AD STORYBOARD FOR AMUL MACHO

• Foreign location. Laundromat. Many hot looking girls washing their inners. Door opens. Wind flows in.

• One girl’s panty blows out, followed slowly by more panties from her basket. Now from other girl’s baskets as well.

• Shot of more Laundromats with panties blowing out. Long shot of the city, panties blowing from all directions towards the forest, across the rivers.

NEW AD STORYBOARD FOR AMUL MACHO

• All panties blow towards a wooden cabin.

• Shot of a burning cigar, scotch on a table, gun by the fireplace. Shot of rope out on the porch.

• The panties come settle all around this rope, on the ground, trees in the proximity. On the rope is drying an Amul Macho Underpants.

THANK YOU…