Australian Wine Brands on Facebook in Q2-2015 Apr 01, 2015 - Jun 30, 2015
Mar 21, 2017
Australian Wine Brands on Facebook in Q2-2015 Apr 01, 2015 - Jun 30, 2015
Top Australian Wine Brands on Facebook Q2-2015
In this report we looked at the top Australian wine brands on Facebook.
Read on to learn in detail about industry trends and strategies.
Key Findings
• Among the 10 wine brands, Champagne Taittinger (Australia) was engaging best with their Fans.
• With a growth rate of 29%, Bird In Hand Winery enjoyed the highest Fan Growth Rate among the 10 brands.
• Bird In Hand Winery posted the most updates, more than once per day on average.
• Jacob’s Creek was the most responsive brand, replying to 23% of user posts
• 737 new Posts were written across these 10 ‘brand walls’. That’s an average of 0.8 Posts per day - per wall!
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Fans
Jacob's Creek(AU) had the largest fan base of 66,416 while Bird In Hand Winery showed the highest fan growth of 28.71%.
Competitors
-5.00%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
0K 10K 20K 30K 40K 50K 60K 70K
Gro
wth
%
Number of Fans
Penfolds Jacob's Creek(AU) Champagne Taittinger(AU)
Brown Brothers Winery Rosemount Estate Bird In Hand Winery
Grant Burge Wines Champagne G.H.MUMM Australia(AU) McGuigan Wines
Lindeman's
Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Brown
Brothers
Winery
Champagne
Taittinger(AU)
Rosemount
Estate
Jacob's
Creek(AU)
McGuigan
Wines
Lindeman's Grant Burge
Wines
Bird In Hand
Winery
Penfolds Champagne
G.H.MUMM
Australia(AU)
Countries < 2% Taiwan Mexico Puerto Rico Finland Belgium Malaysia Australia Other Countries Sweden
Conversations
Champagne Taittinger(AU) had the highest PTAT of 14.71% as a percentage of its average number of Fans during this time period.
Competitors
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
0K 10K 20K 30K 40K 50K 60K 70K
Pe
op
le t
alk
ing
ab
ou
t (a
s %
of
Fa
ns)
Average Number of Fans
Champagne Taittinger(AU) Penfolds Jacob's Creek(AU)
Brown Brothers Winery Rosemount Estate Bird In Hand Winery
Grant Burge Wines Champagne G.H.MUMM Australia(AU) McGuigan Wines
Lindeman's
Engagement - Posts
Bird In Hand Winery published the greatest number of posts (106). Champagne Taittinger(AU) had the highest average engagement, with a score of 976.
Competitors
0 20 40 60 80 100 120
0 200 400 600 800 1000 1200
Penfolds
Jacob's Creek(AU)
Champagne Taittinger(AU)
Brown Brothers Winery
Rosemount Estate
Bird In Hand Winery
Grant Burge Wines
Champagne G.H.MUMM…
McGuigan Wines
Lindeman's
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement Breakdown
0 5000 10000 15000 20000 25000 30000
Penfolds
Jacob's Creek(AU)
Champagne Taittinger(AU)
Brown Brothers Winery
Rosemount Estate
Bird In Hand Winery
Grant Burge Wines
Champagne G.H.MUMM Australia(AU)
McGuigan Wines
Lindeman's
Likes Comments Shares
Champagne Taittinger(AU) received the most number of Likes (25,814), Champagne Taittinger(AU) got the most number of Comments (1,592) and Champagne Taittinger(AU) had the most number of Shares (2,554).
Competitors
Most Engaging Brand Posts
Competitors
Champagne G.H.MUMM Australia(AU)
Thu, Jun 25 at 5:00 AM EDT
Who needs a fridge when you have a chalet?
Engagement Score
Likes Comments Shares Sentiment
1,000
2,117
119
102
Positive
Champagne Taittinger(AU)
Fri, Jun 19 at 5:37 AM EDT
Champagne Taittinger added a new photo.
Champagne Taittinger(AU)
Wed, May 27 at 5:20 AM EDT
What is today's reason?
Engagement Score
Likes Comments Shares Sentiment
1,000
2,161
116
681
Positive
Engagement Score
Likes Comments Shares Sentiment
1,000
820
98
206
Positive
Champagne Taittinger added a new photo.
Most Engaging Brand Posts
Competitors
Champagne Taittinger(AU)
Fri, May 22 at 5:00 AM EDT
Champagne Taittinger added a new photo.
Engagement Score
Likes Comments Shares Sentiment
1,000
1,416
93
361
Positive
Champagne Taittinger(AU)
Wed, Apr 29 at 5:00 AM EDT
Champagne Taittinger added a new photo.
Champagne Taittinger(AU)
Sun, Apr 26 at 5:00 AM EDT
Engagement Score
Likes Comments Shares Sentiment
1,000
1,361
135
201
Positive
Engagement Score
Likes Comments Shares Sentiment
1,000
606
39
159
Positive
Fan Posts
0 50 100 150 200 250
Champagne Taittinger(AU)
Jacob's Creek(AU)
Penfolds
Rosemount Estate
Brown Brothers Winery
Bird In Hand Winery
Grant Burge Wines
Champagne G.H.MUMM Australia(AU)
McGuigan Wines
Lindeman's
Number of Fan Posts
Brown Brothers Winery's Facebook Page saw the highest number of Fan posts (194).
Competitors
Sentiment Analysis
Champagne Taittinger(AU) received the highest percentage of Positive Sentiment (95.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Champagne Taittinger(AU)
Jacob's Creek(AU)
Rosemount Estate
Champagne G.H.MUMM Australia(AU)
McGuigan Wines
Lindeman's
Grant Burge Wines
Brown Brothers Winery
Bird In Hand Winery
Negative Neutral Positive
Brand Responses
Jacob's Creek(AU) responded to the highest percentage of Fan posts (23.26%).
Competitors
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000
% o
f F
an
Po
sts
Bra
nd
Re
spo
nd
ed
to
Average Response Time (mins)
Champagne Taittinger(AU) Jacob's Creek(AU) Rosemount Estate
Champagne G.H.MUMM Australia(AU) McGuigan Wines Lindeman's
Grant Burge Wines Brown Brothers Winery Bird In Hand Winery
Share Of Voice – Volume of Posts
Bird In Hand Winery published the most with 106 posts, among the brands in "Competitors" Group.
Competitors
11%
16%
7%
6%
30%
11%
12%
3% 0%
4%
Lindeman's Champagne Taittinger(AU) McGuigan WinesChampagne G.H.MUMM Australia(AU) Bird In Hand Winery Brown Brothers WineryGrant Burge Wines Jacob's Creek(AU) Rosemount EstatePenfolds
Share Of Voice – Likes
Champagne Taittinger(AU) received the largest volume of Likes (25,814), among the brands in "Competitors" Group.
Competitors
1%
38%
4%
17%
21%
8%
4%
2% 0%
5%
Lindeman's Champagne Taittinger(AU) McGuigan WinesChampagne G.H.MUMM Australia(AU) Bird In Hand Winery Brown Brothers WineryGrant Burge Wines Jacob's Creek(AU) Rosemount EstatePenfolds
Share Of Voice – Comments
Champagne Taittinger(AU) received the largest volume of Comments (1,592), among the brands in "Competitors" Group.
Competitors
1%
34%
3%
18%
14%
16%
2% 8%
0%
4%
Lindeman's Champagne Taittinger(AU) McGuigan Wines
Champagne G.H.MUMM Australia(AU) Bird In Hand Winery Brown Brothers Winery
Grant Burge Wines Jacob's Creek(AU) Rosemount Estate
Penfolds
Share Of Voice – Shares
Champagne Taittinger(AU) received the largest volume of Shares (2,554), among the brands in "Competitors" Group.
Competitors
1%
45%
7%
11%
17%
9%
3% 2% 0%
5%
Lindeman's Champagne Taittinger(AU) McGuigan WinesChampagne G.H.MUMM Australia(AU) Bird In Hand Winery Brown Brothers WineryGrant Burge Wines Jacob's Creek(AU) Rosemount EstatePenfolds
Analysis of Jacob's Creek Facebook Page
Apr 01, 2015 - Jun 30, 2015
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Brand Overview
Jacob's Creek
Fans 66,416
New Fans 369
Fan Growth .56%
Country Australia
Demographics Not Available
Jacob's Creek has 369 new Likes and an audience base of 66,416 fans.
Jacob's Creek
Brand Overview
Posts
Brand User
Engagement Score 509 Total Fan Posts 43
Total Posts 9 Brand Response Rate 23.26%
Total Likes 1,625 Average Reply Time 4 days, 12 hrs, 51 mins
Total Comments 360 General Sentiment Positive
Total Shares 113
Jacob's Creek had 9 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Jacob's Creek
Fan Growth
52,000
54,000
56,000
58,000
60,000
62,000
64,000
66,000
68,000
Jacob's Creek had a growth rate of 0.56% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 66,416
New Fans 369
Jacob's Creek
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Jacob's Creek had an average engagement score of 509 and its highest was 986.
Jacob's Creek
Community Analysis
Unmetric could not retrieve Demographic Profile Data for this brand.
Jacob's Creek fans are largely from Australia followed by United States.
Fan Demographics Distribution of Fans
Jacob's Creek
0%
Unknown
0% 50% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 10K 20K 30K 40K 50K 60K 70K
Australia
United States
Taiwan
United Kingdom
Thailand
Hong Kong
Japan
Singapore
New Zealand
Sweden
0
1
2 Jacob's Creek posted a total of 9 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
Sunday 3
exclusive cellar samples
2
Lifestyle Food 2
wines 2
Fancy 2
Jacob's Creek
11%
89%
Brand Participation Brand Non Participation
43%
43%
14%
Posititve Negative Neutral
Brand Posts - Engagement
Jacob's Creek responded to 1 conversations generated by the 9 Posts they published.
Jacob's Creek receives more negative than positive vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Jacob's Creek
Most Engaging Brand Posts
Jacob's Creek
Thu, Apr 9 at 4:24 AM EDT
Hi guys, today we've had a lot of questions about Halal certification. We can confirm that our wines ..
Engagement Score
Likes Comments Shares Sentiment
986
780
330
61
Positive
Tue, Jun 30 at 10:00 PM EDT
It's that time of the year again to serve the perfectly matched wine for Wimbledon. Who's excited?
Sat, May 9 at 12:47 PM EDT
Wishing you a happy Mother's Day!
Engagement Score
Likes Comments Shares Sentiment
634
454
20
17
Positive
Engagement Score
Likes Comments Shares Sentiment
473
246
5
19
Negative
0 2 4 6 8 10
0 200 400 600 800 1,000 1,200
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 200 400 600 800 1,000
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Jacob's Creek posts were Photos, and posts with Plain Text received the highest engagement.
Most of Jacob's Creek posts were published on Thursday and posts on Thursday received the highest engagement.
Brand Post Types
Days of the Week
Jacob's Creek
0
2
4
6
8
10
12
14
16
18
Positive Neutral Negative Users posted a total of 43 Posts between
Apr 01, 2015 and Jun 30, 2015 on Jacob's
Creek's wall.
User Posts
Top keywords used in the Posts
Frequency
Jacob 9
Jacobs Creek 8
Barossa Valley 7
Halal 6
bottle 5
Jacob's Creek
23%
77%
Brand Participation Brand Non Participation
51%
19%
30%
Posititve Negative Neutral
User Posts - Engagement
Jacob's Creek responded to 10 conversations generated by the 43 Posts fans published.
Jacob's Creek appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Jacob's Creek
Analysis of Rosemount Estate Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Rosemount Estate
Fans 59,469
New Fans -368
Fan Growth -.62%
Country Australia
Demographics Not Available
Rosemount Estate has -368 new Likes and an audience base of 59,469 fans.
Rosemount Estate
Brand Overview
Posts
Brand User
Engagement Score 25 Total Fan Posts 2
Total Posts 1 Brand Response Rate 0.00%
Total Likes 17 Average Reply Time 0 sec
Total Comments 0 General Sentiment Positive
Total Shares 0
Rosemount Estate had 1 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Rosemount Estate
Fan Growth
59,200
59,300
59,400
59,500
59,600
59,700
59,800
59,900
Rosemount Estate had a growth rate of -0.62% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 59,469
New Fans -368
Rosemount Estate
Engagement
0
5
10
15
20
25
30
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Rosemount Estate had an average engagement score of 25 and its highest was 25.
Rosemount Estate
Community Analysis
Unmetric could not retrieve Demographic Profile Data for this brand.
Rosemount Estate fans are largely from United States followed by Australia.
Fan Demographics Distribution of Fans
Rosemount Estate
0%
Unknown
0% 50% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 5K 10K 15K 20K 25K 30K
United States
Australia
New Zealand
Finland
Sweden
United Kingdom
Netherlands
Puerto Rico
Ireland
Panama
0
1
2 Rosemount Estate posted a total of 1 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
McLaren Vale 1
fantastic day 1
Estate 1
tasty homemade lunch
1
Senior Winemaker Matt Koch
1
Rosemount Estate
0%
100%
Brand Participation Brand Non Participation
100%
0% 0%
Posititve Negative Neutral
Brand Posts - Engagement
Rosemount Estate responded to 0 conversations generated by the 1 Posts they published.
Rosemount Estate receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Rosemount Estate
Most Engaging Brand Posts
Rosemount Estate
Tue, Apr 14 at 3:15 AM EDT
Some recent visitors to Rosemount Estate's Cellar Door had a fantastic day being guided through the ..
Engagement Score
Likes Comments Shares Sentiment
25
17
0
0
Positive
0 1 2
0 5 10 15 20 25 30
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 5 10 15 20 25 30
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Rosemount Estate posts were Photos, and posts with Photos received the highest engagement.
Most of Rosemount Estate posts were published on Tuesday and posts on Tuesday received the highest engagement.
Brand Post Types
Days of the Week
Rosemount Estate
0
1
2
Positive Neutral Negative Users posted a total of 2 Posts between
Apr 01, 2015 and Jun 30, 2015 on
Rosemount Estate's wall.
User Posts
Top keywords used in the Posts
Frequency
Encore Moscato 1
Sauvgnon Blanc 1
OMG best 1
Gratitude 1
bottle 1
Rosemount Estate
0%
100%
Brand Participation Brand Non Participation
50%
0%
50%
Posititve Negative Neutral
User Posts - Engagement
Rosemount Estate responded to 0 conversations generated by the 2 Posts fans published.
Rosemount Estate appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Rosemount Estate
Analysis of Lindeman's Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Lindeman's
Fans 53,902
New Fans 6,435
Fan Growth 13.56%
Country Australia
Demographics Not Available
Lindeman's has 6,435 new Likes and an audience base of 53,902 fans.
Lindeman's
Brand Overview
Posts
Brand User
Engagement Score 55 Total Fan Posts 2
Total Posts 41 Brand Response Rate 0.00%
Total Likes 435 Average Reply Time 0 sec
Total Comments 54 General Sentiment Positive
Total Shares 61
Lindeman's had 41 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Lindeman's
Fan Growth
44,000
46,000
48,000
50,000
52,000
54,000
56,000
Lindeman's had a growth rate of 13.56% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 53,902
New Fans 6,435
Lindeman's
Engagement
0
50
100
150
200
250
300
350
400
450
500
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Lindeman's had an average engagement score of 55 and its highest was 442.
Lindeman's
Community Analysis
Unmetric could not retrieve Demographic Profile Data for this brand.
Lindeman's fans are largely from Puerto Rico followed by Mexico.
Fan Demographics Distribution of Fans
Lindeman's
0%
Unknown
0% 50% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 0K 0K 0K
Puerto Rico
Mexico
Belgium
Finland
Germany
India
France
Brazil
Philippines
Georgia
0
1
2
3 Lindeman's posted a total of 41 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
Lindeman 5
Tag someone 4
Chief Winemaker 4
Hunter Valley 4
wine 3
Lindeman's
0%
100%
Brand Participation Brand Non Participation
58%
8%
34%
Posititve Negative Neutral
Brand Posts - Engagement
Lindeman's responded to 0 conversations generated by the 41 Posts they published.
Lindeman's receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Lindeman's
Most Engaging Brand Posts
Lindeman's
Fri, Apr 3 at 3:00 PM EDT
Do you agree?
Engagement Score
Likes Comments Shares Sentiment
626
162
16
30
Positive
Fri, Apr 3 at 1:30 PM EDT
Happy Good Friday from our family to yours! We've hidden some eggs in this photo of Hunter Valley. H ..
Wed, Apr 1 at 8:00 PM EDT
Any excuse for a picnic is a good one! Let us help you pick the perfect wine.
Engagement Score
Likes Comments Shares Sentiment
169
22
16
0
Positive
Engagement Score
Likes Comments Shares Sentiment
140
43
4
2
Uncategori
zed
0 5 10 15 20 25 30
0 20 40 60 80
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 50 100 150 200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Lindeman's posts were Photos, and posts with Videos received the highest engagement.
Most of Lindeman's posts were published on Wednesday and posts on Saturday received the highest engagement.
Brand Post Types
Days of the Week
Lindeman's
0
1
2
Positive Neutral Negative Users posted a total of 2 Posts between
Apr 01, 2015 and Jun 30, 2015 on
Lindeman's's wall.
User Posts
Top keywords used in the Posts
Frequency
BritMums bloggers 1
Wines 1
Lindeman 1
AWESOME 1
Ready 1
Lindeman's
0%
100%
Brand Participation Brand Non Participation
50%
0%
50%
Posititve Negative Neutral
User Posts - Engagement
Lindeman's responded to 0 conversations generated by the 2 Posts fans published.
Lindeman's appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Lindeman's
Analysis of Brown Brothers Winery Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Brown Brothers Winery
Fans 52,395
New Fans 992
Fan Growth 1.93%
Country Australia
Demographics Not Available
Brown Brothers Winery has 992 new Likes and an audience base of 52,395 fans.
Brown Brothers Winery
Brand Overview
Posts
Brand User
Engagement Score 440 Total Fan Posts 194
Total Posts 40 Brand Response Rate 2.06%
Total Likes 5,077 Average Reply Time 1 day, 19 hrs, 8 mins
Total Comments 742 General Sentiment Neutral
Total Shares 493
Brown Brothers Winery had 40 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Brown Brothers Winery
Fan Growth
50,800
51,000
51,200
51,400
51,600
51,800
52,000
52,200
52,400
52,600
Brown Brothers Winery had a growth rate of 1.93% between Apr 01, 2015 and Jun 30, 2015.
Total Fans 52,395
New Fans 992
Brown Brothers Winery
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Brown Brothers Winery had an average engagement score of 440 and its highest was 999.
Brown Brothers Winery
Community Analysis
Unmetric could not retrieve Demographic Profile Data for this brand.
Brown Brothers Winery fans are largely from Australia followed by New Zealand.
Fan Demographics Distribution of Fans
Brown Brothers Winery
0%
Unknown
0% 50% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 10K 20K 30K 40K 50K
Australia
New Zealand
United Kingdom
United States
Singapore
Malaysia
Taiwan
Canada
Korea
New Caledonia
0
1
2
3 Brown Brothers Winery posted a total of 40
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords used in the Posts
Frequency
makeitcolourful 13
weekend 11
Recipe 7
Brown Brothers 7
cellar door 6
Brown Brothers Winery
5%
95%
Brand Participation Brand Non Participation
94%
0% 6%
Posititve Negative Neutral
Brand Posts - Engagement
Brown Brothers Winery responded to 2 conversations generated by the 40 Posts they published.
Brown Brothers Winery receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Brown Brothers Winery
Most Engaging Brand Posts
Brown Brothers Winery
Wed, Jun 24 at 2:33 AM EDT
We're bringing back #WINsday and we want to know what tickles you pink about Moscato Rosa. Tell us t ..
Engagement Score
Likes Comments Shares Sentiment
999
966
450
86
Positive
Thu, Jun 4 at 2:18 AM EDT
This poor lost sheep has been left at our cellar door in Milawa today. It's being very well looked a ..
Fri, May 8 at 9:56 PM EDT
Surprise your Mum tomorrow. Bake her Katherine Sabbath's Persian Love Cake and give it to her with a
..
Engagement Score
Likes Comments Shares Sentiment
948
323
44
121
Positive
Engagement Score
Likes Comments Shares Sentiment
935
612
47
77
Positive
0 10 20 30 40
0 100 200 300 400 500 600
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800 1,000
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Brown Brothers Winery posts were Photos, and posts with Photos received the highest engagement.
Most of Brown Brothers Winery posts were published on Friday and posts on Wednesday received the highest engagement.
Brand Post Types
Days of the Week
Brown Brothers Winery
0
20
40
60
80
100
120
140
160
180
Positive Neutral Negative Users posted a total of 194 Posts between
Apr 01, 2015 and Jun 30, 2015 on Brown
Brothers Winery's wall.
User Posts
Top keywords used in the Posts
Frequency
Brown Brothers Winery 171
Show Package 127
members 95
Winery http://www.brownbrothers.com.au/event/melbou
rne-fringe-on-tour-double-bill
74
dessert 65
Brown Brothers Winery
2%
98%
Brand Participation Brand Non Participation
44%
0%
56%
Posititve Negative Neutral
User Posts - Engagement
Brown Brothers Winery responded to 4 conversations generated by the 194 Posts fans published.
Brown Brothers Winery appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Brown Brothers Winery
Analysis of McGuigan Wines Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
McGuigan Wines
Fans 54,275
New Fans 11,373
Fan Growth 26.51%
Country Australia
Demographics Not Available
McGuigan Wines has 11,373 new Likes and an audience base of 54,275 fans.
McGuigan Wines
Brand Overview
Posts
Brand User
Engagement Score 407 Total Fan Posts 18
Total Posts 25 Brand Response Rate 5.56%
Total Likes 2,495 Average Reply Time 13 hrs, 27 mins
Total Comments 159 General Sentiment Neutral
Total Shares 382
McGuigan Wines had 25 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
McGuigan Wines
Fan Growth
0
10,000
20,000
30,000
40,000
50,000
60,000
McGuigan Wines had a growth rate of 26.51% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 54,275
New Fans 11,373
McGuigan Wines
Engagement
0
100
200
300
400
500
600
700
800
900
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
McGuigan Wines had an average engagement score of 407 and its highest was 799.
McGuigan Wines
Community Analysis
Unmetric could not retrieve Demographic Profile Data for this brand.
McGuigan Wines fans are largely from Malaysia followed by Australia.
Fan Demographics Distribution of Fans
McGuigan Wines
0%
Unknown
0% 50% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 10K 20K 30K 40K
Malaysia
Australia
Taiwan
New Zealand
United Kingdom
Indonesia
Canada
Singapore
Ireland
Poland
0
1
2
3
4
5 McGuigan Wines posted a total of 25 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
McGuigan Wines Bin Series
16
cellar door 7
June celebrates Hunter Valley
7
McGuiganWines 6
glass 5
McGuigan Wines
4%
96%
Brand Participation Brand Non Participation
71%
5%
24%
Posititve Negative Neutral
Brand Posts - Engagement
McGuigan Wines responded to 1 conversations generated by the 25 Posts they published.
McGuigan Wines receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
McGuigan Wines
Most Engaging Brand Posts
McGuigan Wines
Wed, Jun 3 at 3:11 AM EDT
Bring a McGuigan
Engagement Score
Likes Comments Shares Sentiment
918
145
40
104
Positive
Wed, Jun 3 at 3:39 AM EDT
Bring a McGuigan
Wed, Jun 3 at 3:30 AM EDT
Bring a McGuigan
Engagement Score
Likes Comments Shares Sentiment
782
104
16
66
Positive
Engagement Score
Likes Comments Shares Sentiment
710
87
22
49
Positive
0 5 10 15 20
0 200 400 600 800 1,000
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 100 200 300 400 500 600
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of McGuigan Wines posts were Photos, and posts with Videos received the highest engagement.
Most of McGuigan Wines posts were published on Wednesday and posts on Wednesday received the highest engagement.
Brand Post Types
Days of the Week
McGuigan Wines
0
1
2
3
Positive Neutral Negative Users posted a total of 18 Posts between
Apr 01, 2015 and Jun 30, 2015 on
McGuigan Wines's wall.
User Posts
Top keywords used in the Posts
Frequency
McGuigan Wines 5
Hunter Valley Visitor Centre
2
Dan murphys 1
Mexican Cantina Movil 1
Taren Point 1
McGuigan Wines
6%
94%
Brand Participation Brand Non Participation
39%
0%
61%
Posititve Negative Neutral
User Posts - Engagement
McGuigan Wines responded to 1 conversations generated by the 18 Posts fans published.
McGuigan Wines appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
McGuigan Wines
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