Comparison between the last two versions of the mobile matrketing platform

SMS PLATFORM VERSION 4

New Features, Fixes & Improvements -- since version 3

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Key Features

Complete business logic redesign:

•Higher performance

•Increased stability

Web Tool Redesign for Usability

•VAS Creation Wizard

New VAS Actions:

•Reconfigure every and any VAS Instance parameter

•Pause and Resume your VAS Instances

Run Ballots / Prize Draws for VAS participants

Automatic Billing Reports

Mass SMS to participants

Group SMS

Send Multimedia messages (WAP Push)

•Images, Audio, Video, Mobile Applications, etc.

REDESIGNED BACKEND

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Performance Boost

Brand New Engine Under the Hood

Drastically limits CPU and memory resources used at runtime.

Leads to increase in performance, and stability of the system.

Supports 10 times as many concurrent active VAS as version 3.

Total SMS throughput increased by 2 orders of magnitude.

REDESIGNED WEB TOOL

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Usability

Migration to a Model-View-Control (MVC) framework,

built on Servlets and JSP with Tag Libraries.

Both Functional and Aesthetic Improvements with a focus on Usability.

Easier to write extension modules and introduce new

functionality.

Intuitive UI with increased robustness.

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Simplicity

New Wizards with fewer steps will guide you through the creation and editing of your Services.

Example 1:

Opinion Wizard

Example 2:

Quiz Wizard

NEW VAS ACTIONS: EDIT / PAUSE / RESUME

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New Feature: Reconfigure

SMSP 3.1.2 SMSP 4

New Feature: Pause / Resume

• Allows you to correct changes without “losing” messages

• Enables you to delay sending out response messages for a later time.

• Limit sending out SMS messages for only the duration of your event / show

Paused VAS Instances still receive messages but defer processing until resumed:

Edit and change:

•VAS response messages,

•keywords and short codes (i.e. channels),

•start or end dates,

•any or all other VAS parameters.

BALLOTS / PRIZE DRAWS

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New Feature: Ballots / Draws

Using SMSP for a Competition or Contest?

Want to reward your participants with

presents?

SMSP 4 offers a simple yet powerful draw mechanism

•allows you to automatically Draw Winners from your participants.

Customization options to suit all draws:

•Number of winners

• 'Unique Participants' (Each participant gets a single entry into the draw)

• 'Winners re-entered into the draw' (participants have equal chances of winning each time, regardless of whether they have already won.)

•Specify time periods for valid messages (e.g. 5pm-6pm from the 23rd - 25th November).

•Manually exclude specific phone numbers from the draw.

AUTOMATIC BILLING REPORTS

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•Depicts the number of SMS and money per VAS Instance

•Output depends on user permissions

•Filtered by user and period

•Export to PDF, RTF and Excel

Report per VAS Instance traffic

•Depicts the number of SMS and money per Short Code

•Output depends on user permissions

•Filtered by user and period

•Export to PDF, RTF and Excel

Report per Short Code

With 2 types of reports to choose from:

Type of report Dates Clients / User names In 3 simple steps:

MASS SMS – GROUP SMS

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New Feature: Mass SMS

SMSP 4 provides you with the ability to send on-demand SMS messages to the participants of your VAS.

..Not to be confused with the VAS reply! These are additional mass SMS messages you can send!

All multicast dispatches are recorded and you are provided with a complete history.

You can send both individual and group (mass) SMS.

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New Feature: Mass SMS (1/2)

One-to-one messages:

•Send an SMS to a mobile phone number

•Reply from within the VAS page to individual participants

One-to-many messages:

•Send a notification, alert, update, etc. to all your participants,

•or groups you create and specify – e.g. by network operator

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New Feature: Mass SMS (2/2) - Group SMS

You can create groups of participants and send each group different messages.

Groups can be created:

• from your VAS view page

• by adding numbers from a file

• by adding numbers from another group you own

• by manually inserting numbers

MULTIMEDIA MESSAGES (WAP PUSH)

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Multimedia Attachments

Upload & Organize your multimedia content gallery through the platform web tool.

Insert multimedia files as ‘attachments’ to your Group SMS messages

Send Images, Sounds, Videos, Mobile

Applications & more..

DATABASE SCHEMAS SUPPORT

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Database Schema Selection

For optimization purposes, SMSP 4 supports different DB schemas:

• Schema is a data set containing all active, inactive VAS and SMS for a selected period.

• Schemas are stored in a different place permitting the acceleration of day to day tasks

• Schema selection feature is used to load old data sets and produce statistics and reports for previous years.

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Y Cytech Ltd. Cytech Ltd. is a mobile applications and solutions provider company that views today’s business challenges as opportunities.

Our headquarters are in Heraklion, Crete, Greece since 2001, when our company was founded, and we have since developed some of the most efficient mobile messaging products on the market.

We have experience with clients from all industries – entertainment, marketing, content owners, brands, media/Web entities, education, political, – that we use to help you develop the most effective service, always combined with the type of top quality customer support that guarantees smooth operation.

We are a one-stop mobile marketing powerhouse, with complete, in-house built solutions for:

Contact us to discuss your needs for any other type of mobile marketing campaign, including mobile applications and mobile websites.

• Web: http://www.mobile-marketing-platform.com/

• E-mail: [email protected] SMS marketing campaigns

• Web: http://www.bluevibe.net/

• E-mail: [email protected]

Bluetooth

Proximity Marketing

• Web: http://www.prosms.gr/

• E-mail: [email protected] Bulk SMS marketing