Starts with the Name of “Allah Tallah” Starts with the Name of “Allah Tallah”
Jan 13, 2015
Starts with the Name of “Allah Tallah”
Starts with the Name of “Allah Tallah”
PRESENTED BY:
ARSLAN ALI BUTT
10012720-001
• Any thing offered by the company to satisfy customer needs,
• It can be Tangible or Intangible
INTANGIBLE PRODUCTS• Services
• Ideas
• Experience
WHAT IS PRODUCT
SELECTED COMPANIES
TCS VS. DHL
LOGISTICS IN PAKISTAN
TOPIC: Comparison between TCS & DHL
TCS:
• TCS Stands for TRANZUM COURIER
SERVICE
• Founded in 1983 in Pakistan
• Headquarter is in Karachi
DHL:
o Founded in San Francisco
o By 3 budding entrepreneurs:
• Adrian Dalsey• Larry Hillblom • Robert Lynn
D= Dalsey
H= Hillblom
L= Lynn
TCS IS BETTER THAN DHL
THAN
COMPARISON B/W TCS & DHL
TCS
o INTERNATIONAL EXPRESS SERVICES
o DOMESTIC EXPRESS SERVICES
DHL
o INTERNATIONAL EXPRESS SERVICES
MARKET SHARE OF TCS, DHL AND OTHERS IN PAKISTAN
45%
39%
16%
MARKET SHARE
TCS 45% DHL 39%
OTHERS 16%
• TCS 45%
• DHL 39%
• Others 16%
HOW TCS IS THE MARKET LEADER IN PAKISTAN?
Quality
TCS Employees
Dynamic Environment
TCS Special Offers
o Students Express
o TCS Cargo Centre
o TCS Connect Magazine
o Management of Ethics
SOCIAL RESPONSIBILITY
• Free Services to welfare
societies and NGO’s
• Education Development sector
• Governmental organizations
• Flood Relief Activity
DIRECT FEEDBACK FROM CUSTOMERS
VOC (voice of customer)
www.tcscourier.com
TCS AWARDS
• Brands of the Year Award IN 2007 &
2008
• Brands Icon Award IN 2008
• TCS has attained ISO 9001:2000
certification
• Super Brands Pakistan Award in
2007 – 2008
• And many more
CONCLUSION
o Strategies Adopted
o Availability of maximum
Services
o Social Responsibility Factor
o Customer loyalty
o Market Share
RECOMMENDATIONS
o New Policies or Alteration
in Polices
o Reduction in prices
o Investment to increase
Market Share
o Participation in meeting
Social Responsibility