Company Proprietary and Confidential Copyright Info Goes Here Just Like This Comparative study of factors influencing consumer subscription of various social networking sites Submitted by TEAM 23 Dhanabal 29069 Faridh 29013 Subhashini 29110 Nivas 29034 Shyam Prasad 29052
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Comparative study of factors influencing consumer subscription of
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Company Proprietary and Confidential Copyright Info Goes Here Just Like This
Comparative study of factors influencing consumer subscription of
• ObjectiveTo study the various factors that influence consumer subscription of various social networking sites.
• HypothesisH1-Applications, Instagram, video chat features, games, photo
tagging that dictate the level of enjoyment in a social networking website has a direct and positive impact on influencing the increased consumer subscription to Facebook compared to Google+.
H2 : Boosting one’s self image has a direct and positive influence on the consumer subscription of Facebook compared to Google+.
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .605Bartlett's Test of SphericityApprox. Chi-Square 1978.225 df 465 Sig. .000
Conclusion
• Boosting self image-main reason• Resistance to change• Radical change has to be made (google+)
References• Shailja Agarwal, Monika Mital (2009), “An exploratory study of Indian
university students’ use of social networking web sites: Implications for the workplace”, Business Communication Quarterly / March 2009
• James M. Curran, Ron Lennon(2011), “Participating in the conversation: Exploring usage of social media networking sites”, Academy of Marketing Studies Journal, Volume 15, Special Issue, Number 1, 2011