Solapur University, Solapur CHAPTER 1 INTRODUCTION TO THE STUDY 1.1 Introduction : This project is a comparative study of two leading newspapers in Sholapur i.e. Divya Marathi and Lokmat. A newspaper is periodical containing news regarding current events, informative articles, diverse features, editorials and advertising. General interest newspaper typically publishes stories on local and national political events and personalities, crime, business, entertainment, society and sports. The two leading newspaper in Solapur are Lokmat and Divya Marathi. Both the papers have equal demand in the market. Almost all the Solapur newspaper readers read these two newspapers only. The basic aim of the project is to know which prepare is preferred among the two as it relates marketing. The comparison of both the papers is done on certain factors. H.N.C.C 1 B.B.A Programme
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Solapur University, Solapur
CHAPTER 1
INTRODUCTION TO THE STUDY
1.1 Introduction :
This project is a comparative study of two leading newspapers in Sholapur
i.e. Divya Marathi and Lokmat.
A newspaper is periodical containing news regarding current events,
informative articles, diverse features, editorials and advertising. General interest
newspaper typically publishes stories on local and national political events and
personalities, crime, business, entertainment, society and sports.
The two leading newspaper in Solapur are Lokmat and Divya Marathi.
Both the papers have equal demand in the market. Almost all the Solapur newspaper
readers read these two newspapers only.
The basic aim of the project is to know which prepare is preferred among
the two as it relates marketing. The comparison of both the papers is done on certain
factors.
H.N.C.C 1 B.B.A Programme
Solapur University, Solapur
1.2 Objectives & Importance of Study
Objectives :
1) To have a detail study about both the newspapers.
2) To know which is most preferred and most effective one.
3) The comparison of 4P’s of newspaper i.e.
a) Product
b) Price
c) Place
d) Promotion.
4) To give suggestion.
Importance:
The project will be beneficial to the advertiser because by comparison of
both the newspaper the company can know where they are lacking behind in the
advertising. Also the readers will get the benefit that they will get to know which
newspaper provide the true facts and more news about day-to-day. By this project or
study we will get to know how many readers read these newspapers or how many are
aware about both the newspaper. It will also show the leading newspaper in Solapur.
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1.3 Scope & Limitation of Study:
Scope
1) The study covers the opinion of variety of readers.
2) As the survey is done through questionnaire different people have different
perception.
3) By this study we will get to know customers which are satisfied among the
two newspapers.
Limitations :
1) This project is limited to Solapur city only.
2) This project is limited only to two newspapers.
3) This project is limited to newspaper readers.
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Solapur University, Solapur
1.4 Research Methodology:
Research is a systematic investigation or study of a subject. In order to
find out facts, discover or revise theories application, etc. Research can also be done
to find out solution for a question or a problem.
Methodology is a system of methods followed to carry out a popular research.
Thus, research methodology is the way how we conduct our research.
Data Collection:
The collection of data means a process of preparing and collecting the
required data through various sources. The purpose of collecting data is to obtain
information about the aspects of the study and also helpful to keep records and
solution in helpful decision. There are two methods of data collection:
1) Primary data:
Primary Data means the data collected at first hand by the researcher. It is
primarily collected through direct contact with the consumers and concerned
authority.
As this project is concerned, the primary data is collected through
questionnaire by interviewing the readers residing in Solapur city.
2) Secondary Data :
Any data which is collected earlier for some other purpose is called as
secondary data. It is ready data available for use collected by somebody else.
For this project the secondary is collected from different sources like different
companies prefer different newspaper.
a) Sampling Method:
The sampling technique used in study is Random Sampling Method which means
every unit of population a known and non-zero probability of being selected. It is
necessary that selection of sample is been free from human judgment.
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b) Sample Size:
Sample size means number of respondents considered for collecting data size of
sample should not be too small which will be insufficient as well as it should not be
too large which may create complication. The size of sample decided for this project
is respondents. Sample Size is 200.
c) Questionnaire:
It is structured of pre-determined question framed for collecting first hand data from
the consumers.
d) Research Area:
Solapur City.
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CHAPTER 2
INTRODUCTION TO ORGANIZATION
2.1 Introduction to Industry-NEWSPAPER
A newspaper typically meets four criteria:
Publicity: Its contents are reasonably accessible to the public.
Periodicity: It is published at regular intervals.
Currency: Its information is as up to date as its publication schedule allows.
Universality: It covers a range of topics.
Newspaper (often just called a paper when the context is clear) is a periodical
publication containing news, other informative articles (listed below), and usually
advertising. A newspaper is usually printed on relatively inexpensive, low-grade
paper such as newsprint. The news organizations that publish newspapers are
themselves often metonymically called newspapers. Most newspapers now publish
online as well as in print. The online versions are called online newspapers or news
sites.
Newspapers are typically published daily or weekly. News magazines are also
weekly, but they have a magazine format.
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2.2 Divya Marathi:
The journey of Dainik Bhaskar group’s started in 1958 in Bhopal. After
covering the market of Bhopal it further entered the cities of Gwalior, Ujjain and
Jhansi. In 1983 it entered Indore the centre of MP (Madhya Pradesh) as a Nai Dunia.
It’s became no 1 newspaper in Indore and MP in 1995. The Rajasthan Patrika of DB.
Dainik Divya Marathi is the 4th Language newspaper added to the Group.
Launched on the 29th May 2011 from Aurangabad, this is Maharashtra’s first
unbiased Marathi daily. It also has editions in Nashik, Jalgoan, Ahmednagar and
Solapur. As per IRS Q4, 2012, Divya Marathi has 1.02 mn from these 5 editions. The
presence of Divya Marathi in Maharashtra is further strengthened with the recent
launch of its 6th & 7th editions from Akola & Amravati respectively.
Dainik Divya Marathi has given a new, independent and courageous voice to
Maharashtra. It covers international, national and local news, politics, business and
sports. The paper also has an editorial page which carries the views of eminent editor
Mr. Kumar Ketkar on various issues. Specialized supplements such as Divya City,
Madurima, DB star & Rasik; form an integral part of our product base, as they focus
on addressing specific reader needs while offering advertisers a focused reach to a
target audience.
Vision
The vision of Dainik Bhaskar Group is, “Being the dominant player in each of
the markets where it’s opened in. To be the largest and most admired media brand
enabling socio-economic change. ”
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Company Profile-
D.B. Crop Ltd is present in 11 states in Hindi Market and also present in 2
states in Gujarat language in Gujarat and Maharashtra and in 1 state in Marathi
language in Maharashtra.
DB Crop Ltd is one of the largest print media company in India, publishing 7
newspapers, 65 newspaper editions and 199 sub-editions in four languages in four
languages (Hindi, Gujarati, Marathi and English) in 13 states in India.
Bhaskar, DB star and , on a franchisee basis, DNA (in Gujarat, Rajasthan and
Madhya Pradesh)
DB Crop Limited recently extended its presence to 4 th language Marathi with
launch of its 65th edition Dainik Divya Marathi newspaper in Solapur city,
Maharashtra on 1st April 2012. Since in last 9 months DB Crop has launched 4 more
editions from Nasik, Jalgoan, Ahmednagar and Solapur of its Marathi
Newspaper Dainik Divya Marathi, increasing our strength to 5 editions in
Maharashtra.
Their Marathi language newspaper, Dainik Divya Marathi, which has begun
its journey on May 29, 2011 from Aurangabad, is present in 1 state with 5 editions as