Comparative analysis of merc & audi final

Comparative Analysis of Merc & Audi

Comparative Analysis ofMerc v/s Audi

Presented by Rahul Mehta INTRODUCTION OF MERCEDES BENZ

Company Info:Mercedes-Benzis a German automobile manufacturer, a multinational division of the German manufacturer Daimler AG. The brand is used for luxury automobiles, buses,coaches, and trucks. Mercedes-Benz is headquartered inStuttgart,Baden-Wrttemberg,Germany. Mercedes-Benz India Pvt. Ltd. is a wholly owned subsidiary of the German Daimler AG founded in 1994, with headquarters in Pune, Maharashtra, India.CEO: Eberhard Kern

History Of Mercedes Benz In India:Daimler entered the Indian market and set up Mercedes-Benz India Ltd in 1994. The company was later renamed DaimlerChrysler India Private Ltd after the merger of parent company Daimler with Chrysler. AfterDaimler Chryslersold off most of its equity interests inChryslerin 2007, it changed its name toDaimler AG. As a result, DaimlerChrysler India was renamed Mercedes-Benz India once again.Mercedes-Benz reached the top 100 most trusted brands of India published by The Brand Trust Reportand also won the Best Brand Award by Auto India Best Brand Awards 2011.

Mercedes Benz R-class

Mercedes-Benz C-Class 200 CGI

INTRODUCTION OF AUDI

Company Info:Audi has been selling Luxury cars in India since 2004, however the Audi India was established in March 2007 as a division of Volkswagen Group Sales India.Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products on the Indian market.In March 2007, Audi set up its own sales company for India. By establishing Audi India as a Division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai, Audi is making a clear long-term statement in the country with ambitious growths plans. Audis goal is to become the leading automobile luxury brand in the Indian market in the next few years.

The Audi India strategy encompasses significant investments in branding, marketing, exclusive dealerships and after sales service for the upcoming years.History:Audi AG(pronounced[adi]) is a German automobile manufacturer, designs, engineers, manufactures and distributes automobiles.Audioversees worldwide operations from its headquarters inIngolstadt,Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.

Audi has been a majority owned (99.55%) subsidiary ofVolkswagen Groupsince 1966, following a phased purchase of AUDI AG's predecessor,Auto Union, fromDaimler-Benz.[10]Volkswagen relaunched the Audi brand with the 1965 introduction of theAudi F103series.In Mumbai, the German luxury car manufacturer Audi, has swept the various automotive awards in India and bagged 15 prestigious awards for the year.

Audi A4 2.0 TDI Multi-tronic

Audi Q7 3.0 TDI

Research Methodology

We conducted a primary survey of 50 sample respondents outside the MNCs and few societies in town. A questionnaire was presented to them and their responses were collected on the basis of the ratings provided to them on the basis of 1-10.1 being the lowest and 10 being the highestWe had also shown the pictures and have also listed down the features and various other specifications like stations, average, speed, price to product value during the survey.

It helped us to do the comparative analysis between the two brands.We have used variances like mean, median, mode, standard deviation, variance, correlation, probability and bayers theorem.

Given a choice of following cars among the brands Audi and Mercedes Which type of car would you like to go for?Sedan SUVRate them on a scale of 10PriceAudi MercedesLooksAudi MercedesFeaturesAudi MercedesService stationsAudi MercedesAverageAudi MercedesSpeedAudi MercedesPrice to product ratioAudi MercedesSafetyAudi MercedesResale valueAudi MercedesWhich brand do you prefer? Audi Mercedes

Questionnaire

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The Standard Deviation is a measure of how spread out numbers are.Its symbol is (the Greek letter sigma)The formula is easy: it is the square root of the Variance. So now you ask, "What is the Variance?"VarianceThe Variance is defined as:The average of the squared differences from the Mean.

Standard Deviation

Coefficient of correlation:

The correlation coefficient takes on values ranging between +1 and -1. The following points are the accepted guidelines for interpreting the correlation coefficient: 0 indicates no linear relationship. +1 indicates a perfect positive linear relationship: as one variable increases in its values, the other variable also increases in its values via an exact linear rule. -1 indicates a perfect negative linear relationship: as one variable increases in its values, the other variable decreases in its values via an exact linear rule. Values between 0 and 0.3 (0 and -0.3) indicate a weak positive (negative) linear relationship.Values between 0.3 and 0.7 (0.3 and -0.7) indicate a moderate positive (negative) linear relationship.Values between 0.7 and 1.0 (-0.7 and -1.0) indicate a strong positive (negative) linear relationship.

H0: there is no significant difference in pricingz=(8-7.08)/sq root{(0.6561/6)+(1/4)}z=1.5347At 5% Level of Significance for a two tail test R:|z|>1.96Our Observed value is 1.5347 which lies in the acceptance region ,Therefore, we accept H0 and we conclude that there is no significant difference between the pricing of the two cars.

Audi Mercedes TOTAL Price 8.00 7.08 15.08 Looks 8.28 7.28 15.56 Features 8.20 7.76 15.96 Service Stations 5.72 5.24 10.96 Average/Mileage 6.44 6.24 12.68 Speed 8.20 8.00 16.20 Pr to Prodt Ratio 8.20 7.00 15.20 Safety 7.96 8.20 16.16 Resale Value 7.08 7.84 14.92 Draw a subdivided Bar diagram for the following:-

SUBDIVIDED BAR DIAGRAMDraw Multiple Bar diagrams for the following:-

Audi Mercedes Price 8.00 7.08 Looks 8.28 7.28 Features 8.20 7.76 Service Stations 5.72 5.24 Average/Milage 6.44 6.24 Speed 8.20 8.00 Pr to Prodt Ratio 8.20 7.00 Safety 7.96 8.20 Resale Value 7.08 7.84 MULTIPLE BAR DIAGRAMSThank You