Compaq Design Randall Martin Director, ABG Design Center.

Compaq DesignCompaq Design

Randall MartinDirector, ABG Design Center

AgendaAgenda

• What is ID?• Education• The Design Process• “Visioneering”• Q & A

What is Industrial Design?What is Industrial Design?Industrial design is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.

ID

In plain English….In plain English….Designers make products that look great, that are intuitive to use, easy to manufacture, and that solve a user need.

How does one become a designer?How does one become a designer?Industrial design is typically a 4/5 year bachelordegree offered by a number of major universities and art schools in the US and abroad, such as:• Cranbrook Academy of Art

• Ohio State• Univ. of Cincinnati• Purdue• Univ. of Illinois• Univ. of Kansas• Univ. of Notre Dame• Parsons School of Design

• Pratt Institute• Auburn University• Georgia Tech Univ.• North Carolina State• Arizona State• Art Center • Brigham Young Univ.• Cal State

What is the curriculum like?What is the curriculum like?

• Art and design studios• Technical courses

• Plastics & molding• Metal fabrication• Computer drafting and design • Ergonomics and the anthropometrics

• Marketing & Economics• Mock-up and prototype fabrication

Design students take courses such as:

What skills are important?What skills are important?

• Creative problem-solving skills • Artistic ability: convey ideas through sketches• Good verbal and written communication skills • Proficiency with computer design software• Mechanical aptitude

Design offices list these as the top 5 skills:

Wanted: Leonardo Da Vinci types!Wanted: Leonardo Da Vinci types!

How can we prepare students?How can we prepare students?

• increase awareness of “artistic” career paths• position art as more than an “elective” • identify individuals with artistic potential, and encourage exploration and skill development • assign “problem solving” projects in art class to balance “fine art” based projects• invite design professionals to speak to students• teach and develop the art of creative thinking

The Design ProcessThe Design Process

The Research PhaseThe Research Phase

The Concept PhaseThe Concept Phase

The Development PhaseThe Development Phase

The Refinement PhaseThe Refinement Phase

The Production PhaseThe Production Phase

Analyst • Intel • Microsoft • Accounts

Influences

StrategicMarketing

Teams

Tactical Roadmap

Tactical

Strategic Input

Product

Delivery

Innovation Delivery

Off-Roadmap ExplorationYes/No

Idea Dies

BringInnovationForward

ideas

Great idea ?

DeepDiveInto

Concept

ideas

Potential Innovation!

Catalyst Team

innovation

infusion

income

Technical, Gut,Research,

Unmet Needs, Trends,Suggestion Box

Web Site

Evolution Evolution oror Revolution? Revolution?

Visioneering ExamplesVisioneering Examples• Pocket PC

Visioneering ExamplesVisioneering Examples• Pen Tablet

Visioneering ExamplesVisioneering Examples• Dual Worlds

SummarySummary• the information is the key, and it resides “out there”• access information anytime,any where,on any device• flexibility in device function and configuration• an element of mobility is implied going forward