CompanyProfile

FRANCK PROVOST: A BRIEF HISTORY

In 1975, Franck Provost opened his first salon in the Parisian suburb of Saint-Germain-en-Laye, and by 1977, he had been crowned as the Best Hairdresser in France and World Champion. During his extraordinary career, Franck Provost became the personal hairstylist for many celebri-

ties in both France and abroad. Today, Mr. Provost’s international salon con-glomerate operates over 2200 branch-es in more than 30 countries.

The success of Franck Provost is owed in no small part to his family. In the company’s early stages, Mr. Provost’s

wife, Natacha, controlled its financ-es. Currently, his daughter Olivia and son Fabien act as the Communication Director of the Group and Artistic Director, respectively. Marc Aublet, CEO of the Provalliance Group, has been helping Mr. Provost nurture their renowned company since 1995.

Franck Provost attributes his interna-tional success to a chance encounter in Paris. In the late 90’s, Mrs. Ising Madrigal-Vasquez and Mrs. Baby Cruz were strolling the Parisian streets while using signature Philippine ana-haw fans to cool themselves. At the time, Mr. Provost was in his salon when these simple, yet elegant, an-ahaw fans caught his attention. The

FRANCK PROVOSTMANILA

ensuing encounter led Franck Provost to open his very first salon abroad in the Philippines in 1998.

Today, there are three Franck Provost salons located throughout the Metro under the Franck Provost Group Ma-nila banner. The exclusive Philippine franchise holder is Innovations & Con-cepts, Inc., owned by Mrs. Ising Madri-

gal-Vasquez and Mrs. Baby Cruz. Mrs. Cruz acts as the group’s CEO, while Mr. Boey Cruz is the COO for Salon Operations. The three are commit-ted to their core philosophy of fusing French design and expertise with Fili-pino ingenuity and creativity.

FRANCK PROVOST GROUP MANILA

International Franchise Brand: Franck Provost (Paris)• Owner – Mr. Franck Provost• Communication Director – Ms.

Olivia Provost• Artistic Director – Mr. Fabien

Provost• Conglomerate – Provalliance

Group which carries Franck Provost as its flagship brand º CEO, Provalliance Group –

Mr. Marc Aublet

Master Franchise Holder for Asia: ICI (Innovations & Concepts, Inc.) • Owners – Mrs. Ising Madrigal–

Vazquez & Mrs. Baby Cruz• CEO – Mrs. Baby Cruz• COO – Mr. Boey Cruz• Salon Branches (Manila)

Locations º Jupiter St., Bel Air º El Molito, Alabang º The Peninsula Manila, Makati

• Group Name – “The Franck Provost Group Manila”