Company Snapshot: GhostBed

GhostBed Traffic Snapshot

GhostBed is a powerful competitor in the Bed-in-a-Box space. Don’t get spooked if you see

them quickly gain share of voice against category powerhouses Casper and Leesa.

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At just 1 year old, GhostBed is capitalizing big on several essential traffic and revenue generating channels,

including Organic Search, Facebook, and Paid Search.

But there is plenty of untapped opportunity… and it doesn’t take a

ghost hunter to find out where that is.

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Top WINS

Top WINS

FacebookFacebook

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GhostBed has steadily increased traffic from Facebook by over 100% since December 2016.

They also receive 17% of their total annual traffic from Facebook.

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Source: DemandJump

Google Organic Search

Google Organic Search

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Traffic from Google Organic Search has grown from 0 to 171K

at its peak in September 2016.

This dip in October is certainly something to keep an eye on.

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Source: DemandJump

Needs Love

Needs Love

digg.comdigg.com

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In one month digg.com drove more than 3% of GhostBed’s total

annual traffic for the entire year!!

GhostBed needs to find ways to leverage this relationship again.

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Source: DemandJump

SleepopolisSleepopolis

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Sleepopolis was a strong referral source this past summer, but has

since dropped off sharply.

GhostBed should figure out how to improve this relationship. Sleepopolis makes its money

through affiliate links, so it is the in the interest of both partners to drive maximum traffic.

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Source: DemandJump

EmailEmail

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GhostBed is only receiving about 1% of its total traffic from email. This is a huge revenue opportunity they

are missing out on.

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Source: DemandJump

For such a young product, GhostBed is doing A LOT of things right…

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…but there’s also room for some spooky fast growth!

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This was just a peak…

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Want to rip the sheet off this ghost?

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Give us a call.

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