Company Profile of Rahimafrooz Accumulators Limited

Rahimafrooz Accumulators Ltd.

our  founda)ons    

Niaz  Rahim  :  Group  Director  Munawar  Misbah  Moin  :  Group  Director  

Afroz  Rahim  :  Group  Chairman  Mudassir  Murtaza  Moin  :  Group  Director  Feroz  Rahim  :  Group  Managing  Director  

Mohamed  Ismail  :  Group  Deputy  Managing  Director  

The  Board  of  Directors  (picture  –  si;ng  from  le=  to  right)  

CMO  Best  Brand  Award  

CMO  Best  Employer  Award  

our  achievements  

SC&  FE,    CSR  Award  2008  

NaEonal  Export  Trophy:  2001-­‐2002  

   Ashden  

Award  2006    Brand  Leadership  

Award  2008            

Asia’s  Best  Brand  CMO  Award  2010  

Asia’s  Best  Employer  CMO  Award  2010  

Rahimafrooz  Business  Domains  

Rahimafrooz  (Bangladesh)  Ltd  

Corporate  Headquarters  

Storage  Power  

Rahimafrooz  Accumulators  Ltd  Rahimafrooz  BaJeries  Ltd  Rahimafrooz  GlobaJ  Ltd  

Automo)ve  and  Electronics  

Rahimafrooz  Distribu)ons  Ltd  Rahimafrooz  CNG  Ltd  

Energy  

Rahimafrooz  Renewable  Energy  Ltd  Rahimafrooz  Energy  Services  Ltd  

Retail  

Rahimafrooz  Superstores  Ltd  Rahimafrooz  Energy  Services  Ltd  

Others  

Metronet  

Tire  Retreading  

RZ  Power  

Commercial  Power  Plant  

Core  Knowledge  Ltd  

Op)cal  Commercial  Network  Backbone  

Excel  Resources  Ltd  Educa)onal  Focused  Digital  

Content  Distributor  

Rahimafrooz  Customer  Care  

Call  Center  

Rahimafrooz  Accumulators  Ltd  (RAL)  

Rahimafrooz   Group   started   manufacturing  industrial   baJeries   in   the   year   1991,   in  collabora)on  with  Electrona  of  Switzerland.    

 Our  Products  and  Services:  

Industrial  Storage  Power  products  and  solu)on  with  tracEon,  staEonary,  solar  and  VRLA  

technology.      

Capacity  per  Month  -­‐  (in  Million  Ampere  Hour):    

Total  (Wet,  Dry  and  MF)  :  14.0  million  AH  Maintenance  FREE    :  2.0  million  AH      

ApplicaEons:  telecommunica)on    

power  sta)on    Railways,  electric  vehicles,  forkli=s    

UPS,  inverter    solar  power  systems                                                                                            

Group Overview

Today Rahimafrooz is amongst the leading conglomerates of Bangladesh

The Group operates in four broad segments – Storage Power, Automotive, Energy and Retail.

It has eight operating companies (SBUs), several other business ventures and a non-profit social enterprise

Rahimafrooz Storage Power Division (RSPD)

Rahimafrooz  Storage  Power  Division  (RSPD)  

Rahimafrooz  Accumulators  Ltd.  (RAL)  

Rahimafrooz  BaJeries  Ltd.  

(RBL)  

Rahimafrooz  GlobaJ  Ltd.  

(RGL)  

§  Manufactures and markets industrial batteries of high standard for the local and overseas market

§  RAL is the market leader in Bangladesh with 75% of market share. §  VOLTA brand has already set its mark in the foreign market §  RAL aspires to be the leading industrial manufacturer for Traction,

Stationary, Solar and VRLA batteries in Southeast Asia.

Our Brands

our  Infrastructure  

Total  Factory  Area    :  5.5  Acare    Produc)on  Area    :  75,000  s=    Warehouse  (RM  and  FG)  :45,000  s=      RAL  Factory  Staffs    :  1075  Management  Staffs    :  90  Non-­‐MGT  Staffs                :  985  

Our Factory We have state of the art manufacturing plants equipped with all latest

technologies, modern production machineries and testing facilities with complete air treatment and lead-recycling management.

Quality  Assurance  :  Process  and  Cer)fica)ons  

ISO  9001:2008   ISO  14001:2004   ISO  18001:2007  

Segments in RAL

RAL  

SOLAR  

VRLA  

EV  FORKLIFT  

EXPORT  

SOLAR

§  The Solar energy sector in Bangladesh has been growing in an exponential rate since 1996.

§  Around 650,000 households in rural Bangladesh purchased Solar home systems (SHS)

between 1996 to 2010.

§  Its popularity is mostly due to innovative financing scheme by NGOs like Grameen

Shakti and Rural Service Foundation making SHS affordable and within reach of rural

households.

§  The World Bank subsidises around 26 NGO engaged in SHS marketing throughout Rural

Bangladesh located outside grid electricity

§  Major financing is channelled through the leading non banking financial institution

Infrastructure Development Company Limited (IDCOL)

§  Despite the success of off grid solar electricity 63% of Bangladesh is still out of the

reach of grid electricity.

§  This draws a very promising future for off grid solar power solutions in Bangladesh.

§  The Largest of the 26 NGOs are Grameen Shakti and Rural Service Foundation both of

who are RAL’s major clients along with Rahimafrooz Renewable Ltd.

Industry Overview:

Solar

§  To cater to the solar energy sector RAL manufactures “Rahimafrooz Solar” brand of battery.

§  These are 12V, 30-130 Ah lead acid battery @10 hours.

§  RAL annually manufactures 26,000 units of Rahimafrooz Solar brand.

§  SHS application is booming throughout Bangladesh’s rural household growing at more than 30%.

§  RAL currently holds a total market share of over 60%.

E V

§  Electric tricycles have recently gained popularity in Bangladesh market due to its simple composition, ease of use and affordable price.

§  The EV population has grown over last few years, mostly in Semi urban and rural parts of Bangladesh due to growing demand of transportation.

§  Most of the EVs are made of components and batteries sourced from China. The current size of EV population requires a sizeable demand on storage power requirements, due to its dependency on electricity as fuel.

§  Realizing the available ‘replacement’ market RAL started manufacturing ‘Ulka’ Brand of battery applying tubular technology of 120-140 Ah @ 20 Hours.

§  With an average production capacity of 4,000 units Ulka was formally launched in March 2011.

EV Industry Overview:

VRLA

§  The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989.

§  However significant changes in mobile services occurred in the late 1990s and the number of services in operation have subsequently grown exponentially.

§  Today the telecommunication sector is one of the biggest sectors in Bangladesh with 6 operators and over 76.43 million mobile subscribers as of June 2011.

§  The top three operators are Grameenphone Ltd (Telenor), Banglalink (Orascom Telecom Bangladesh Ltd) and Robi (Axiata Bangladesh Ltd.) respectively.

§  According to forecasts by the Regulatory Authority the sector is poised to increase mobile subscriptions to 194 million by 2015.

Industry Overview:

VRLA §  With over 29,000 BTS towers

throughout Bangladesh there is an ever-increasing demand for VRLA batteries primarily used for BTS backup power.

§  Recognising the untapped “Replacement Market” RAL entered by manufacturing “Rahimafrooz VRLA” brand of AGM battery of 2V, 200-600 Ah @ 10 hours.

§  RAL is currently the sole market player that manufactures the AGM variety locally since market entry in 2010.

§  RAL currently holds 11% of the “Replacement Market”

our  partners  

Compa)ble  Technologies  –  Time  TESTED    

Forklift

Forklift

Forklift

§  With the 3rd largest exporter of RMG globally as well as

thrust sectors like Pharmaceuticals and processed food,

requirement for forklift has been in the different Industries

and Export processing Zones since the mid 1990’s.

§  The initial forklifts were primarily diesel powered but as

these sectors matured and embraced global compliance the

diesel powered forklifts was replaced by traction batteries

§  Targeting the replacement market, RAL begun Manufacturing

‘Volta’ brand of Traction Batteries of 2V, 100-1200 Ah @ 5

hours.