COMPANY PROFILE OF PEPSICOAbout PepsiCoPepsiCo is a global food
and beverage leader with net revenues of more than $65 billion and
a product portfolio that includes 22 brands that generate more than
$1 billion each in annual retail sales. Our main businesses Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola make hundreds of
enjoyable foods and beverages that are loved throughout the world.
PepsiCos people are united by our unique commitment to sustainable
growth by investing in a healthier future for people and our
planet, which we believe also means a more successful future for
PepsiCo. We call this commitment Performance with Purpose: PepsiCos
promise to provide a wide range of foods and beverages from treats
to healthy eats; to find innovative ways to minimize our impact on
the environment by conserving energy and water and reducing
packaging volume; to provide a great workplace for our associates;
and to respect, support and invest in the local communities where
we operate. For more information, please
visitwww.pepsico.com.PepsiCo India Region: Leadership through
Performance with PurposePepsiCo entered India in 1989 and in a
short period, has grown into one of the largest and fastest growing
food and beverage businesses in the country. PepsiCo Indias growth
has been guided by PepsiCos global vision of Performance with
Purpose. This means that while businesses maximize shareholder
value, they have a responsibility to all the stakeholders,
including the communities in which they operate, the consumers they
serve and the environment whose resources they use.One of the
largest food and beverage businesses in India:PepsiCo Indias
diverse portfolio includes iconic brands like Pepsi, Lays, Kurkure,
Tropicana 100%, Gatorade and Quaker. PepsiCo India has not only
grown to become one of the countrys largest food and beverage
businesses but has also become a powerful and consistent driver of
PepsiCos global growth. Within 2 decades, the company has been able
to organically grow eight INR 1000 crore plus brands in India,
which are household names trusted across the country.A growing
portfolio of enjoyable and wholesome snacks and beveragesPepsiCos
portfolio reflects its commitment to nourish consumers with a
diverse range of fun and healthier products. The portfolio includes
several healthier treats like Quaker Oats, Tropicana juices,
multigrain Aliva range which is baked, rehydrator Gatorade, Tata
Water plus, Lays baked range and Lehar Iron Chusti fortified
extruded snack with superior quality iron & B-vitamins.Model
partnership with over 24,000 farmers:PepsiCo has pioneered and
established a model of partnership with farmers and now works with
over 24,000 happy farmers across nine states. More than 45 percent
of these are small and marginal farmers with a land holding of one
acre or less. PepsiCo provides 360-degree support to the farmer
through assured buy back of their produce at pre-agreed prices,
quality seeds, extension services, disease control packages, bank
loans, weather insurance, and the latest technological
practices.Global leader in water conservation:In 2009, PepsiCo
India achieved a significant milestone, by becoming the first
business to achieve Positive Water Balance in the beverage world, a
fact verified by Deloitte Touch Tohmatsu India Pvt. Ltd and has
been Water Positive since then. The company made this possible
through innovative irrigation practices like direct seeding, water
recharging, and by reducing the consumption of water in its
manufacturing facilities. PepsiCo is lauded for its efforts for
water conservation.Care for the environment:PepsiCo is focused on
reducing its carbon footprint. Nearly 30 percent of its energy is
today generated from renewable sources such as rice husk boilers
and wind turbines. Initiatives such as reduction of use of
chemicals, eco-friendly packaging initiatives and efficient waste
management help reduce load on the environment. PepsiCo Indias
award-winning Waste to Wealth recycling program reaches 465,000
families.Exemplary employment practices:PepsiCo India presently
employs 6,400 people and provides indirect employment to almost
2,00,000 people. The company believes in providing employment and
growth opportunities to local talent. Its College of Leadership,
ensures early identification of talent, and employees focused
development through critical experiences. The company emphasizes
Winning with Diversity and Inclusion and has a significant number
of women in the leadership team in India. PepsiCo India has won the
prestigious Hellen Keller Award from the National Centre for
Promotion of Employment for Disabled People (NCPEDP).
Our Mission and VisionAt PepsiCo, we believe being a responsible
corporate citizen is not only the right thing to do, but the right
thing to do for our business.
Our MissionOur mission is to be the world's premier consumer
products company focused on convenient foods and beverages. We seek
to produce financial rewards to investors even as we provide
opportunities for growth and enrichment to our employees, our
business partners and the communities in which we operate. And in
everything we do, we strive for honesty, fairness and
integrity.
Our VisionPepsiCo's responsibility is to continually improve all
aspects of the world in which we operate environmental, social,
economic creating a better tomorrow than today.Our vision is put
into action through programmes and a focus on environmental
stewardship, activities to benefit society and a commitment to
build shareholder value by making PepsiCo a truly sustainable
company.Performance with PurposeAt PepsiCo, we're committed to
achieving business and financial success while leaving a positive
imprint on society delivering what we call Performance with
Purpose.Our approach to superior financial performance is
straightforward drive shareholder value. By addressing social and
environmental issues, we also deliver on our purpose agenda, which
consists of human, environmental, and talent sustainability.
PepsiCo Values & PhilosophyOur values and philosophy are a
reflection of the socially and environmentally responsible company
we aspire to be. They are the foundation for every business
decision we make.Our CommitmentWe are committed to delivering
sustained growth through empowered people acting responsibly and
building trust.
What it MeansSustained Growthis fundamental to motivating and
measuring our success. Our quest for sustained growth stimulates
innovation, places a value on results and helps us understand
whether today's actions will contribute to our future. It is about
the growth of people and company performance. It prioritizes both
making a difference and getting things done.Empowered Peoplemeans
we have the freedom to act and think in ways that we feel will get
the job done, while adhering to processes that ensure proper
governance and being mindful of company needs beyond our
own.Responsibility and Trustform the foundation for healthy growth.
We hold ourselves both personally and corporately accountable for
everything we do. We earn the confidence others place in us as
individuals and as a company. By acting as good stewards of the
resources entrusted to us, we strengthen that trust by delivering
on our promises and remaining committed to succeeding
together.Guiding PrinciplesWe uphold our commitment with six
guiding principles. We must always strive to:1. Care for our
customers, our consumers and the world we live in.We are driven by
the competitive spirit of the marketplace, but we direct this
spirit toward solutions that benefit both our company and our
constituents. Our success depends on a thorough understanding of
our customers, consumers and communities. To foster this spirit of
generosity, we go the extra mile to show we care.2. Sell only
products we can be proud of.The true test of our standards is that
we are able, without reservation, to consume and personally endorse
the products we sell. Our absolute endorsement extends to every
part of the business, from the purchase of ingredients to the point
where our products reach consumers.3. Speak with truth and
candour.We tell the whole story, not just what is convenient to our
individual goals. In addition to being clear, honest and accurate,
we take responsibility for ensuring that our communications are
understood.4. Balance the short term and long term.In every
decision, we weigh both short-term and long-term risks and
benefits. Maintaining this balance helps sustain our growth and
ensures that our ideas and solutions are relevant both now and in
the future.5. Win with diversity and inclusion.We embrace people
with diverse backgrounds, traits and ways of thinking. Our
diversity brings new perspectives into the workplace and encourages
innovation, helps us identify new market opportunities, develop new
products and sustain our commitment to growth through empowered
people.6. Respect others and succeed together.We depend on people
who can work together, whether in structured teams or through
informal collaboration. Mutual success depends on mutual respect,
for both those within and outside the company. While our company is
built on individual excellence, the value we attach to teamwork and
mutual respect turns our goals into accomplishments.Global Code of
ConductAt PepsiCo, we believe acting ethically and responsibly is
not only the right thing to do, but also the right thing to do for
our business.Our PepsiCo Global Code of Conduct (our Code) has been
revised effective October 1, 2012 to address changing laws that
impact our business. It is designed to provide our employees with
specific guidance on how to act ethically while performing work for
PepsiCo.All PepsiCo employees are expected to embrace the
principles of our Code and: Show respect in the workplace Act with
integrity in the marketplace Ensure ethics in our business
activities Perform work responsibly for our shareholderOur Code
remains our roadmap and compass for doing business the right way.
It reinforces our core Values and is the foundation of our
strategic mission of Performance with Purpose in fact, our Code is
the purpose behind our performance.OurSpeak Upreporting hotline is
an integral part of our culture of ethics and compliance at
PepsiCo. We encourage all employees, vendors, contractors and
customers to speak up about business situations that might conflict
with the Code, our Values, our policies and applicable law.
PURPOSEPerformance with PurposeAt PepsiCo, 'Performance with
Purpose' means delivering sustainable growth by investing in a
healthier future for people and our planet.As a global food and
beverage company with brands that stand for quality and are
respected household names Pepsi, Frito-Lay, Quaker Oats, Tropicana
and Gatorade to name a few we will continue to build a portfolio of
enjoyable and wholesome foods and beverages; find innovative ways
to reduce the use of energy, water and packaging; and provide a
great workplace for our employees. Additionally, we will respect,
support and invest in the local communities where we operate by
hiring local people, creating products designed for local tastes
and partnering with local farmers, governments and community
groups. Because a healthier future for all people and our planet
means a more successful future for PepsiCo. This is our
promise.PerformanceTo all of our investors, it's a promise to
strive to deliver superior, sustainable financial performance.Human
SustainabilityTo the people of the world, it is a promise to
encourage people to live healthier lives by offering a portfolio of
both enjoyable and wholesome foods and beverages.Environmental
SustainabilityTo the planet we all share, it is a promise to be a
good citizen of the world, protecting the Earth's natural resources
through innovation and more efficient use of land, energy, water
and packaging in our operations.Talent SustainabilityTo the
employees of PepsiCo, it is a promise to invest in them to help
them succeed, to work continually to develop and retain exceptional
people and to create employment opportunities in the communities we
serve.Human SustainabilityIt's a promise to encourage people to
live healthier by offering a portfolio of both enjoyable and
wholesome foods and beverages.Global goals include: Increasing the
whole grains, fruits and vegetables, nuts, seeds and low-fat dairy
in its product portfolio. Reducing the average sodium per serving
in key global food brands in key markets by 25 percent by 2015.
Reducing the average saturated fat per serving in key global food
brands in key markets by 15 percent by 2020. Reducing the average
added sugar per serving in key global beverage brands in key
markets by 25 percent by 2020.PepsiCo India has been at the
forefront of leading the human sustainability agenda and some of
the initiatives include: The decision to eliminate the direct sale
of full-sugar soft drinks to primary and secondary schools around
the globe. Frito Lay's products are MSG and trans-fat free and
contain voluntary on pack nutritional labeling. Breakfast cereal,
Quaker Oats, is rich in soluble fibre, beta-glucan which helps in
lowering cholesterol. The new Lay's Classic Salted has been
launched with 25 percent less sodium. Lehar Gluco+ is a
lemon-flavored drink with glucose, electrolytes and iron that
provides instant energy and refreshment to consumers. Tropicana
100% juice range provides fruit nutrients PepsiCo offers products
with zero or reduced calories such as Diet Pepsi, and Aquafina
packaged water and bulk water. Gatorade, the world's leading sports
drink, has valuable re-hydration benefits and is scientifically
formulated to replenish electrolytes, and refuel carbohydrate
energy. Most of PepsiCo's products are available in a range of
packages so consumers can choose a size suited to particular
consumption occasion, and offering choices for portion control.
Lehar Iron Chusti is an extruded snack fortified with best form of
iron (NaEDTA) to address pervasive problem of Iron Deficiency
Anaemia for base of pyramid population at an affordable price.
Nutritionally a single pack delivers 25 percent of iron RDA and 50
percent of Vitamin B1, B12 and folate RDA for adolescent girls. The
product has been specifically designed for adolescent girls
recognizing the impact of micronutrient deficiency in context of
intergenerational cycle of malnutrition. The product is made with
wholesome local grains like ragi, soya and rice. Aquafina packaged
water for safe hydration
Environmental SustainabilityTo the planet we all shareIt is a
promise to be a good citizen of the world, protecting the Earth's
natural resources through innovation and more efficient use of
land, energy, water and packaging in our operations.Our business
focuses on sustainable growth and relies on the Earth's natural
resources every day. As our business grows in developed, developing
and emerging countries, we remain committed to minimizing the
impact it has on the environment. We strive to use only methods and
tools that are scientifically proven, socially responsible and
economically sound.In India, we operate three ongoing initiatives
to better the environment. These are closely linked to our business
and are areas in which we believe we can make a very positive
impact. Our initiative toreplenish waterhas been a major success.
2009 was a milestone for us we were able to achieve a positive
water balance, giving back more water than we consumed through our
various initiatives of recharging, replenishing and reusing
water.Click here to know more Our efforts to convertwaste to
wealthhave been very fruitful. We have educated community members
on how to segregate and recycle their waste. In a project employing
over 500 people, we transform bio-degradable waste into organic
manure through vermi-culture.Click here to know more We have
alsopartnered with farmersacross the country to help them boost
their productivity and income. We have pioneered contract farming,
developed robust, high-quality potato seeds, arranged for farmer
loans, and aided citrus growers in a variety of ways.Click here to
know moreOur Goals and CommitmentsIn 2009, we announced 15 global
goals and commitments to guide our work to protect the Earth's
natural resources through innovation and more efficient use of
land, energy, water and packaging in our operations. We are
focusing our work where we can make the most positive impact
(water, packaging, climate change and agriculture) and on key
policies and partnerships to help provide solutions to address the
world's environmental challenges.Water: Respect the human right to
water through world-class efficiency in our operations, preserving
water resources and enabling access to safe water Improve our water
use efficiency by 20 percent per unit of production by 2015. Strive
for positive water balance in our operations in water-distressed
areas. Provide access to safe water to 3 million people in
developing countries by the end of 2015.Land and Packaging: Rethink
the way we grow, source, create, package and deliver our products
to minimize our impact on land Continue to lead the industry by
incorporating at least 10 percent recycled polyethylene
terephthalate (rPET) in our primary soft drink containers in the
US, and broadly expand the use of rPET across key international
markets. Reduce packaging weight by 350 million pounds, avoiding
the creation of 1 billion pounds of landfill waste by 2012. Work to
eliminate all solid waste to landfills from our production
facilities.Climate Change: Reduce the carbon footprint of our
operations Improve our electricity use efficiency by 20 percent per
unit of production by 2015. Reduce our fuel use intensity by 25
percent per unit of production by 2015. Commit to an absolute
reduction in GHG emissions across global operations.Community:
Respect and responsibly use natural resources in our businesses and
in the local communities we serve Apply proven sustainable
agricultural practices on our farmed land. Provide funding,
technical support and training to local farmers. Promote
environmental education and best practices among our associates and
business partners. Integrate our policies and actions on human
health, agriculture and the environment to make sure they support
each other.
Goals & CommitmentsAt PepsiCo, Performance with Purpose
means delivering sustainable growth by investing in a healthier
future for people and our planet. As a global food and beverage
company with brands that stand for quality and are respected
household names Quaker Oats, Tropicana, Gatorade, Lay's and
Pepsi-Cola, to name a few we will continue to build a portfolio of
enjoyable and wholesome foods and beverages, find innovative ways
to reduce the use of energy, water and packaging, and provide a
great workplace for our employees. Additionally, we will respect,
support and invest in the local communities where we operate, by
hiring local people, creating products designed for local tastes
and partnering with local farmers, governments and community
groups. Because a healthier future for all people and our planet
means a more successful future for PepsiCo. This is our
promise.PepsiCo FoundationPepsiCo Foundation activities in
IndiaPepsiCo's philanthropic anchor, PepsiCo Foundation is
committed to developing sustainable partnerships and programmes
that provide opportunities for improved health and inclusion and a
better environment. The total funding for India has been $11mn
(200810) The programmes have benefited more than 300,000 people in
nine States of IndiaThe foundation supports projects in the
following focus areas:Health: Food security; Improved and optimum
nutrition; Energy balanceHealth AllianceProject:This research
project focuses on reducing chronic diseases by promoting healthy
diets and physical activity and controlling tobacco use. The
project is being implemented through integrated interventions to
drive policy and environmental changes.Impact:Lower rates of
obesity and chronic diseases (cardiovascular problems and
diabetes).Reach:12,000 people in Kerala.India grant:$1.13mn during
200710.Save the ChildrenProject:The project catalyzes
community-based interventions to deliver integrated health and
nutrition solutions to children under 5, young mothers and pregnant
and lactating women. Save the Children works with community health
educators to provide families important information about health,
nutrition, water, sanitation and hygiene.Reach:100,000 people in
Rajasthan. (The project reaches 50,000 beneficiaries including
children under 5, young mothers and pregnant and lactating women
through health and nutrition interventions. It reaches another
50,000 people through water and sanitation initiatives.India
grant:$4.4mn during 200911.Environment: Water security; Sustainable
agriculture; Adaptive approaches to our changing climateEarth
Institute at Columbia UniversityProject:The project tests methods
that deliver 'more crop per drop'. This approach focuses on water
security through water harvesting, recharging, watershed management
and innovative irrigation practices. It is envisaged that the
project will empower private and public communities with practical
new methods to use water more efficiently both now and in the
future. The project is developing research, tools, and strategies
to improve agricultural income and water use through policy reform
and private sector contributions to the agricultural value chain in
terms of market development, technology transfer and risk
management.Reach:500 farmers across Punjab and Gujarat.India
grant:$1.15mn during 200810.Safe Water NetworkProject:This project
focuses on providing affordable potable water at the community
level by harvesting rainwater, installing small water village kiosk
purification systems and building cisterns and community
tanks.Reach:55,000 people across Rajasthan and Andhra Pradesh.India
grant:$1.1mn during 2008Water.orgProject:The project acts as a
catalyst to introduce microfinance to the water and sanitation
sector and provides household water connections and
toilets.Reach:150,000 people in Tamil Nadu, Karnataka, Andhra
Pradesh, Orissa and Maharashtra. Water.org is one of the
Foundation's largest partnerships in terms of reach.
KurkureGet Product Details
Brand HistoryLaunched in 1999, this perfect namkeen snack,
developed entirely in India, has come to be identified with fun and
lovable human quirks. It developed an even stronger identity
through associations with celebrities like Juhi Chawla (2003) and
Kareena Kapoor (2008), well-known Indian actors.About the
BrandBrand PromiseKurkure is a crunchy new-age namkeen snack brand
which symbolizes light-hearted fun.Embodying the spirit of India,
Kurkure has found a home in millions of hearts and minds and enjoys
the position of a strong Lovemark brand in India.Juhis vibrant and
fun-loving personality complements and embodies the essence of
Kurkure. Over the years, Kurkure has journeyed effortlessly from
being a snack with a twist to becoming an integral part of Indias
teatime menu and an embodiment of endearing human imperfections or
tedhapan.Brand Advantage Made with trusted kitchen ingredients:
100% vegetarian All the raw materials used in Kurkure comply with
the Prevention of Food Adulteration Act and rules that govern the
manufacture, distribution and sale of Kurkure. All Kurkure
ingredients are used daily in households for the preparation of
various edible items.InnovationsKurkure has constantly re-invented
itself to sustain its relevance to Indian culture and the Indian
ethos. Not only does Kurkure provide an inimitable taste and
superior quality, it has also brought fame and happiness to many
through its Chai-time-achievers face on pack initiative.Quality
StandardsKurkure is made in automated plants at three locations
Channo (Punjab), Kolkata and Pune. These plants are audited and
certified by various external agencies. The certifications
include:1. HACCP(Hazard Analysis and Critical Control Point).2.
Certification byTQCSI (Australia), which confirms that products are
manufactured in a food safety environment and the manufacturing
process has adequate controls to track products.3. American
Institute of Baking (USA), one of the best auditing bodies for
confirming process and product safety.4. Our Plants areISO 14000
certified, which confirms that the manufacturing process ensures
environmental safety.5. Our plants are also certified to ensure
that the safety of products, processes, environment and people is
maintained at a very high level. This certification is issued
byOHSAS 18001 (Occupational Health and Safety Assessment Series),
USA.
Kurkure- Nutritional Facts & Ingredient Details Chilly
Chatka Hyderabadi Hungama Monster Paws Funky Tomato Naughty Tomato
Puffcorn Yummy Cheese Solid Masti Twisteez Teekha Khatta Meetha
Green Chutney Rajasthani Style Masala Munch Monster Paws Masala
Puffcorn Mad Masala Solid Masti Twisteez Masala
Lay'sGet Product Details
All PepsiCo India food products and their ingredients are 100%
vegetarian
Brand HistoryLays, the worlds largest and favourite snack food
brand, has steadily established itself as an indispensable part of
Indias snacking culture since its launch in 1995.With its
irresistible taste, international and Indian flavours and
youth-centric imagery, Lays has established itself as a youth brand
and continues to grow in the hearts and mind of its consumers.Over
the years, Lays has become known for its engaging and innovative
promotions and campaigns. The brand known for its No one can eat
just one campaign has moved its positioning to Whats the programme?
making Lays the main food of every programme! Saif Ali Khan has
been the face of the brand for over five years, and has recently
been joined by the captain of the Indian cricket team M.S. Dhoni.
Both embody the youthful energy and appeal of the brand.In 2008,
Lays launched the never-before Fight for Your Flavour allowing
consumers to vote for the flavour of their choice. The flavour with
the maximum votes would continue in the market. The flavours have
been selected by the Lays brand ambassadors Saif Ali Khan and M.S.
Dhoni with each celebrity rooting for the flavour of their
choice.In November 2008, Lays made yet another innovative
breakthrough the Chip-n-Sauce pack. This first-to-market pack has
been launched for cricket lovers as they settle in their seats to
savour the best sporting action of the season. The Lays
Chip-n-Sauce large pack comes in two unique flavours Chilli Chinese
with a Schezwan Sauce sachet and Chatpata Indian with a Tamarind
Sauce sachet inside the pack.In June 2009, Lays launched its new
positioning platform: Lays Be a Little Dillogical. The new
Dillogical concept makes an instant connect with youth caught
between the desire to succeed and the desire to remain engaged with
certain moments that offer a deep emotional fulfilment. This
friction is like a game between the heart and the head, a struggle
between what you want to do and what you have to do. Its all about
making things that matter to the heart, happen.The new platform has
been launched with a series of ads built around the universal
consumer struggle between what the mind asks one to do and what the
heart desires. A powerful 360 degree approach supports the new TVC,
and has indeed prompted consumers to be a little Dillogical.Brand
AdvantageLays is 100 percent vegetarian
Quality Standards1. HACCP(Hazard Analysis and Critical Control
Point).2. Certification byTQCSI (Australia), which confirms that
products are manufactured in a food safety environment and the
manufacturing process has adequate controls to track products.3.
American Institute of Baking (USA), one of the best auditing bodies
for confirming process and product safety.4. Our Plants areISO
14000 certified, which confirms that the manufacturing process
ensures environmental safety.5. Our plants are also certified to
ensure that the safety of products, processes, environment and
people is maintained at a very high level. This certification is
issued byOHSAS 18001 (Occupational Health and Safety Assessment
Series), USA.The production process begins on farms in select
regions across India where the best potatoes are grown specifically
for Frito-Lay. Upon the potatoes arrival at plants, it can take as
little as 24 hours for the chips to be made. Lays chips are made
using the following simple process: Wash the potatoes are
thoroughly bathed in water. Peel next, we gently peel the skin off
the potatoes, even as the flavour remains intact. Slice The
potatoes are thinly sliced and rinsed again to remove any remaining
starch. Cook - The slices are cooked to a crispy crunch in edible
vegetable oils. Season Finally, the chips are topped off with a
mouthwatering sprinkle of salt or seasoningThe potatoes have now
become delicious chips and are packed and delivered to a store near
you.Did You Know?Lays is made with Indias best-quality fresh
potatoes, simply sliced and cooked in edible vegetable oils, and
then seasoned with delicious flavours!All Lays products are trans
fat free :Click here for more detailsLay's- Nutritional Facts &
Ingredient Details American Style Cream & Onion West Indies Hot
n Sweet Chilli Indias Magic Masala Lays Chile Limon Flavour Classic
Salted Spanish Tomato Tango French Salt & Cracked PepperLay's
Baked- Nutritional Facts & Ingredient Details Lays Baked Cream,
Herb & Onion Lays Baked Sunkissed Tomato Lays Baked Original
Salted
AlivaGet Product Details
About the BrandWith the launch of Aliva, Frito-Lay India aims to
create a new segment of great tasting baked savoury snacks.After
Kurkures enormous success, Aliva marks Frito-Lay Indias creation of
yet another category, borrowing ingredients and textures from
biscuits, and flavours from namkeens. The Aliva product range has
been developed in India, specifically for the Indian consumer and
is a significant step ahead in the companys journey of portfolio
transformation, providing tasty snacking options in line with local
consumer needs.Alivas original range of baked crackers are made
with tasty wheat and dal and come in five delicious savoury Indian
flavours includingSpecial Pindi Masala, Indian Masala, Mint Flavour
with Herbs, Original SaltedandCheese Delight.
As part of its new offerings, Aliva has introduced: Aliva
Multigrain Waves- light & crispy baked snacks made with healthy
multi-grains like corn, rice, wheat & oats, a perfect
combination of grains with great taste. The Multigrain Waves have
unique shapes and are available in two flavours ofSweet &
ChillyandCheese & Herb. There is also the first mildly sweet
range in the form ofAliva Milk Minis made with grains like wheat
& rice & has milk. It is available in two flavours -Apple
DelightandVanilla. Aliva Crispy Thinzare baked crispy thin
crackers, available inPizza BlastandTomato Sweet &
Tangyflavours, made with wheat, rice, bajra, jawar & ragi.With
these six new baked variants apart from its Tasty Crackers
offering, the Aliva range now straddles both biscuit and salty
snack segments thereby creating a new baked snack category. The new
Aliva range has Vidya Balan as the brand ambassador, who with her
multi-faceted personality is the perfect fit to highlight Aliva
Multigrain Waves promise of Upar Se Tasty, Andar Se Healthy.Did You
Know? Aliva is a baked product with zero trans fats and zero
cholesterol Aliva crackers have a unique shapeAliva- Nutritional
Facts & Ingredient Details Crispy Thinz Pizza Blast Milk Minis
Apple Delight Multi Grains waves Cream n Herb Tasty Crackers Cheese
Delight Flavour Tasty Crackers Original Indian Masala Tasty
Crackers Special Pindi Masala Crispy Thinz Tomato Sweet n Tangy
Milk Minis Sugar Vanilla Multi Grains waves Sweet Chilly Tasty
Crackers Mint Flavour with Herbs Tasty Crackers Original Salted
LeharGet Product Details
Brand HistoryLehar was launched in 1996, with innovative small
packs and traditional flavours. The brand positioned itself by
emphasizing its irresistible taste and using modern imagery.Lehar
was re-launched in 2006and positioned itself using the plank Taste
zyaada kyunki oil taza. It promised to deliver good taste through
the use of fresh oil in the manufacturing process.Brand
AdvantageWith the tag line The Joy of Sharing- Khao Khilao
Khushiyan Badhao., the brand promises to deliver irresistible
namkeens to consumers.Lehar : 'Quality in Every Bite'Lehar are
great-tasting, high-quality, Indian and fresh!Quick Brand Facts In
2010 moved in extruded, potato chips and bridge Launched in 1996
and re-launched in 2006 Range of varied namkeens using fresh and
good quality oilLehar- Nutritional Facts & Ingredient Details
Lehar Dal Mixture Lehar Masala Puffs Lehar Bikaneri Bhujia (Large)
Lehar Chatpata Mix Lehar Iron Chusti Lehar Khatta Meetha Lehar
Moong Dal Lehar Navratan Mix Lehar Ribbon Pakoda Lehar Shahi Mix
Lehar South Masala Mix Lehar Tangy Starz Lehar Tomato Twist Lehar
Masala Pori Mix Lehar Aloo Bhujia Lehar Bikaneri Bhujia (Small)
Lehar Chatpateet Chatka Lehar Karare Peanuts Lehar Matar Masti
Lehar Murukku Bites Lehar Ratlami Sev Lehar Salted Wafers Lehar
Simply Salted Lehar Spicy Masala Lehar Tasty Tomato
CheetosGet Product Details
HistoryCheetos, a global brand, launched in India in 1995 has
been positioned as a brand which inspires imagination and a sense
of adventure and fun.Chester- The Cheetos MascotChester Cheetah is
Cheetos brand mascot. Chester Cheetah is the Cool Cat who
accompanies kids in their adventures. Chester is wild and witty,
wears cool sun glasses and is great fun to be with. Most
importantly, Chester Cheetah is crazy for Cheetos.The Cheetos
portfolioThe Cheetos portfolio comprises of a range of exciting
shapes and flavours in the extruded segment. The portfolio
comprises of Cheetos Masala Balls, Tangy loops, Cheese balls and
Cheez Puffs.Quality Standards Cheetos is made using the best
quality of raw materials, spices and flavors. All the raw materials
used for making your favorite snack are subjected to strict quality
control at the reception before using in the product. Strict vendor
audits are conducted to ensure best quality at source. The plants
where some of your favourite Cheetos variants are manufactured are
also audited and certified by various external agencies. These
certifications includeHACCPand certification byTQCSI(Australia),
which confirms that the products are manufactured in Food Safety
Environment and the manufacturing process has adequate controls to
track products. Strict hygiene and sanitation standards are
followed for the equipments, processes and facility used for
manufacturing of Cheetos.American Institute of Baking (USA), one of
the best auditing bodies for confirming process and product safety.
The great looking packs of Cheetos are packed under unique hygiene
conditions. A complete facility of bulk storage, transfers, packing
and clearances are under surveillance for infestation as per
PepsiCo India standards. Our Plants areISO 14000 certified, which
confirms that the manufacturing process ensures environmental
safety.Cheetos- Nutritional Facts & Ingredient Details Cheese
Balls Cheetos Masala Balls Cheese Puffs Cheetos Tangy Loops
Uncle ChippsGet Product Details
Brand HistoryLaunched in 1992, Uncle Chipps was a pioneer in
branded potato chips in India.The brand was acquired from Amrit
Agro Ltd. in 2000 by Frito-Lay India. After the acquisition, the
hugely popular brand has grown from strength to strength and has
built a powerful connection with consumers. Uncle Chipps is warm,
playful, lively, companionable and traditional at heart, just like
the good-natured uncle everyone in the family relates to and no
family gathering is complete without!Brand AdvantageQuality
StandardsThe production process begins on farms in select regions
across India where the best potatoes are grown specifically for
Frito-Lay to make great-tasting chips. Upon the potatoes arrival at
plants, it can take as little as 24 hours for the chips to be made.
Lays Chips are made using the following simple process: Wash the
potatoes are thoroughly bathed in water. Peel next, we gently peel
the skin off the potatoes, even as the flavour remains intact.
Slice the potatoes are thinly sliced and rinsed again to remove any
remaining starch. Cook the slices are cooked to a crispy crunch in
edible vegetable oil. Season finally, the chips are topped off with
a mouthwatering sprinkle of salt or seasoning.The potatoes have now
become delicious chips and are packed and delivered to a store near
you.Quick Brand Facts Uncle Chips was launched in 1992. Frito-Lay
India took over Uncle Chipps in 2000. Pioneer in branded potato
chips in India.Uncle-Chipps- Nutritional Facts & Ingredient
Details Bombaat Chilli Masala Paapri Chaat Sendha Namak Jhakaas
Tomato Twist Plain Salted Spicy Treat