COMPANY PROFILE 2017
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COMPANY PROFILE
2017
Agenda
About Doğadan
Doğadan in Turkey and in the World
Doğadan Portfolio
Consumer and Trade Marketing
Promotional Materials
AGENDA
About Us
Doğadan is the founder and leader of the infusion tea
category in Turkey with over 40 years of expertise
Doğadan offers goodness and naturalness with a
genuine ambition to make a difference
We exist to enhance ordinary moments with goodness
2008
20092007
Black Tea
2011
Büyülü Bohça
2010 2012 2013
Brewed Iced
TeaWhite Tea
Herbal Drops
1975
Green Tea
Mild Taste
2015
Black Tea
Earl Grey
2016Fruit Puree
Acquisition
Established
2012Büyülü Kutu
2016
Leao Fuze
Tea
History
2FACTORIES
314EMPLOYEES
234DIFFERENT
PRODUCTS
40YEARS OF
EXPERIENCE
1BILLION
TEABAG
CAPACITY
32AVERAGE
AGE
%60WOMEN
EMPLOYEE
EXPORT TO
25COUNTRIES
CERTIFICATES
Doğadan purchases raw materials from 5 continents and 80 different countries. Raw
materials are inspected on every step of production by experts, subjected to hundreds of
different physical, chemical and microbiologic analysis.
Doğadan’s quality analysis and standards are inspected and guaranteed by many
international and local quality certificates i.e.., ISO 9001, FSSC 22000, ISO 14001, OHSAS
18001...
Production facilities and products are aligned with Turkish and European Food Codex.
AWARDS
Doğadan Büyülü Bohça Green Tea with Jasmine and Doğadan Büyülü Kutu Green Tea
with Rose have recently been honored with “Gold Medal” by World Green Tea
Association in World Green Tea Contest 2016 in Japan.
The products which joined the contest have been evaluated as packaging, concept,
flavor and taste by 8 jury members from National Agricultural Research Organization
(NARO) and the Professionals of Tea. Doğadan Büyülü Bohça Green Tea with Jasmine
and Doğadan Büyülü Kutu Green Tea with Rose showed their difference between 88
products from different countries.
Ankara Packaging Facility
Ankara Packaging Facility
Ankara Packaging Facility
Ankara Packaging Facility
Tea Garden in Rize
Agenda
About Doğadan
Doğadan in Turkey and in the World
Doğadan Portfolio
Consumer and Trade Marketing
Promotional Materials
AGENDA
Doğadan in Turkey
Doğadan
50%
Lipton 24%
Doğuş11%
Others14%
Doğadan is the distant leader, the share is %49,9
Doğadan is dominating the infusion tea market in Turkey and almost twice bigger
than next competitor.
*Nielsen, 2016 Value Share
EUROPENetherlands,
Germany, France,
Norway, Greece, N.
Cyprus, Sweden,
Switzerland, United
Kingdom
BALKANSAlbania,
Kosovo, Bulgaria
Middle EastIraq, Saudi
Arabia, Dubai,
Lebanon, Kuwait
CISAzerbaijan,
Turkmenistan
Doğadan exports to more than 20 countries
Japan
Australia
USA China
Canada
Doğadan in the World
Agenda
About Doğadan
Doğadan in Turkey and in the World
Doğadan Portfolio
Consumer and Trade Marketing
Promotional Materials
AGENDA
PRODUCTPORTFOLIO
HERBAL INFUSION TEA
Consumption Motivations
Enhance immune system, Relaxation, Digestion
CHAMOMILE CHAMOMILE withHONEY
LINDEN ECHINACEA
MINT-LINDENFENNEL SAGE MELISSA ANISE
MINT
FRUIT INFUSION TEA
Consumption Motivations
Enhance immune system, Self Indulgence (taste)
APPLE BLUEBERRY BLACKBERRY GINGER-HONEY
ROSEHIPQUINCE-LINDEN MINT-LEMON CINNAMON-CLOVE RED FRUITS CINNAMON-ORANGE
GINGER-LEMON
LEMON
CRANBERRY
GREEN TEA
Consumption Motivations
Well-being (Antioxidant), Slimming, Weight control, Skin Care
GREEN TEA MONO
GREEN TEA WITH MINT-LEMON
GREEN TEA WITH JASMINE
GREEN TEA WITH A, C, E VITAMINS
GREEN TEA WITH CHAI
GREEN TEA WITH ACAI
GREEN TEA WITH LEMON
GREEN TEA WITH GINKGO
GREEN TEA WITH GINGER-LEMON
GREEN TEA WITH BERGAMOT
FORM TEA
Consumption Motivations
Slimming and Weight control, Constipation, Sleep-Relaxation
FORM TEA FORM TEA WITH APRICOT
FORM TEA WITH LEMON
FORM TEA WITH APPLE CHROME
FORM TEA WITH CORNSILK
FORM TEA WITH CHERRY STALKS
FORM TEA WITH PINEAPPLE
FUNCTIONAL TEA
Consumption Motivations
Slimming and Weight control, Constipation, Sleep-Relaxation
RELAX
5 HERBS 7 HERBS 9 HERBS
Earl GreyGreen Tea JasminGreen Tea Rose
Apple CinnamonLinden EchinaceaChai Rooibos Vanilla
Leveraging 3D sensory experience through proprietary package and
technology.
BÜYÜLÜ BOHÇA PORTFOLIO
Fresh tea leaves of herbs and
fruits are combined with the
expertise of Doğadan in Büyülü
Kutu.
BÜYÜLÜ KUTU PORTFOLIO
Chai Forest Fruits Green TeaJasmine
Green TeaRose
Earl Grey
BLACK TEA PORTFOLIO
White Tea
with Pear
Doğadan Fruit&Herbal Ice Tea is the first
and only freshly brewed Herbal & Fruit
Iced Tea in Turkey
TASTE & NATURALITY
29-32 kcal/100 ml
Ginger&
Lemon
Green Tea
Mint&LemonForm
BREWING
FILTERINGCOOLING
PASTORIZATION
BOTTLING
FUNCTIONAL (HEALTH BENEFIT)
Sugarfree & Prebiotics - 5 kcal/100 ml
Dogadan offers its unique wellness
proposition in RTD ice tea category
and fully leveraging its herbal and
natural brand equity.
Green Tea
Apple
Brewed Iced Tea Portfolio
Herbal Drop Portfolio
Doğadan Herbal Drops are formulated
with Doğadan 40 years expertise.
Natural and no sugar
Immune System
Cough & Sore Throat Fresh Breath Relax
Sage and Ocalyptus
Echinaceaand Ginger
Linden, Honey and
Ginger
Mint andClove
Passiflora andMelissa
FRUIT PUREE
Doğadan is now offering a
HEALTHY SNACK
- The first fruit puree targeting adults
- No added sugar
- No preservative and colorant
- Natural, not from concentrate
- Low calorie: 50-60kcal/pack
ARABIC PORTFOLIO
Arabic portfolio is also available for infusion category
Agenda
About Doğadan
Doğadan in Turkey and in the World
Doğadan Portfolio
Consumer and Trade Marketing
Promotional Materials
AGENDA
CONSUMER MARKETING
Remind functional benefits of infusion
in winter season;
BRAND VISION
Do yourself and loved ones a favor
Drive a sustainable consumption
habit with green tea;Capture slimming motivation with
Form Tea's;
Doğadan means “from nature” in Turkish, and perceived as natural, trustworthy and healthy with all product range.
Doğadan brings "goodness" and "well-being" to all categories it exists, and communicate to transfer the "goodness" to consumers via different channels. Some examples;
TURKEY AZERBAIJAN JAPAN KOSOVO
TRADE MARKETING
Agenda
About Doğadan
Doğadan in Turkey and in the World
Doğadan Portfolio
Consumer and Trade Marketing
Promotional Materials
AGENDA
Promotional Materials
POP Materialları
Promotional Materials - Bundles
Contact Us
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