COMPANY PROFILE - ADATA · COMPANY PROFILE 2017/08 ADATA Lighting . ... Innovative Company or Organization category . ... CTBC Bank Cathay United Bank

© 2017 ADATA Technology Co., Ltd.

COMPANY

PROFILE

2017/08

ADATA Lighting

AG

EN

DA

2

Company Introduction

Competitive Advantages

Lighting Business

Product Portfolios

Reference Cases

COMPANY

INTRODUCTION

3

About ADATA

4

Founded May 4, 2001

Founder, chairman, and chief executive: Simon Chen

Date of listing on Taipei Exchange/GreTai (code 3260): October 8, 2004

Record-breaking speed from founding to becoming a listed company!

World’s second largest module manufacturer (DRAMeXchange)

Sales surpassed US$1 billion in first five years of operation

Market capitalization: US$617 million (Taipei Exchange July, 2017)

Team members: approx. 1,400 employees worldwide

More than 300 patents owned

History of Continuous Growth

5

ADATA ranked no.4 in global SSD market share (Forward Insights)

ADATA ranked no. 2 DRAM module manufacturer (DRAMeXchange)

ADATA named one of the world’s most effective rebrands in the 8th annual

REBRAND 100 Global Awards

ADATA ranked no. 3 in the Top 100 Info Tech listing of all Taiwan-based companies

ADATA received the 4th National Industrial Innovation Award in the Excellent

Innovative Company or Organization category

Culture of Continuous

Improvement as a Team

2009-2012 QCC

Quality Control Circle

2012-2013

CIP (Automation)

2014-2015

Six Sigma CIP

6

2016 TÜ V Rheinland

certification

* EICC- Electronic Industry Citizenship Coalition

* CIP- Continuous Improvement Process

2015 EICC

certification

2014 Best Companies

to Work For

2016-Present

CIP

2014

Showcased at Light + Building in Frankfurt

Launched TULIP LED Desk Lamp

2013

Showcased at Guangzhou International Lighting Exhibition

Showcased at Hong Kong International Lighting Fair

2011

ADATA Lighting Taipei

Office opened

2004

ADATA 2nd memory company publicly listed

2010

ADATA Lighting

founded in Suzhou

Industrial Park

2001

ADATA founded

2016

AURA LED RGB Bulb received Taiwan Excellence award

Sales channel expanded to over 1300 stores in Taiwan and China

2015

ADATA won National Industrial Innovation Award

Launched AURA LED RGB Bulb

TULIP LED Desk Lamp received Taiwan Excellence award

Milestones & Achievements

7

ADATA Logo and Motto

8

Agile – responsive to markets and customers

Swift – leading innovation and productivity

Exploring – seeking and exploring all possibilities

Lively – diverse and stylish product design

ADATA team spirit

We perform with agility and swiftness to enrich all of life’s precious moments

9

Global Promotion Channels

• Global Exhibitions

• Media Exposure

• Incentive Programs

• Distributor Rebates

• Market Expansion

• Sales Promotions

• Dealer Seminars

Distributors

Dealers

Worldwide

Promotion

End User

Experience

• Brand Packaging

• POSM

• Social Media Platforms

IEP

CES

Computex

10

Global Exhibitions

Light + Building, Frankfurt Guangzhou International Lighting

Hong Kong International Lighting

Award-Winning

1

1

Computex

Design & Innovation

Award

Computex

Best Choice Award

Winner of 1000+ Awards

11

COMPETITIVE

ADVANTAGES

12

Strategic Advantages

13

Supply &

Logistics

Strategic partnerships

Offices worldwide

Technology

Leadership

Strong product development

Extensive patent portfolio

Automated production lines

In-house production

Quality

ISO 9001

ISO 14001

OHSAS 18001

RoHS and WEEE

In-house QA

Valued Brand

Top 100 tech company

Recognized globally

Strategic Partners

14

Consistent supply Quality and

reliability Technology integration

15

Global Service &

Worldwide Presence

Headquarters Sales Reps x 28 Regional Offices x 12 Factories x 3

USA Los Angeles

Mexico Mexico City

USA Miami

Brazil São Paulo

Netherlands Hoofddorp

India Mumbai

China Beijing

Korea Seoul

Japan Tokyo

China Shanghai

China Hong Kong

Taiwan Taipei

China Shenzhen

China Suzhou

Manufacturing Facilities

Suzhou, China New Taipei, Taiwan

Established: January, 2004

Product Lines: DRAM Modules, External

Hard Drives, Solid State Drives, LED Lighting

Established: May, 2001

Product Lines: DRAM Modules,

USB Flash Drives, Memory Cards,

External Hard Drives, Solid State

Drives, LED Lighting

16

Sã o Paulo, Brazil

Established: December, 2016

Product Lines: IC Packages (COB),

eMMC/eMPC

Interior lighting

production

Burn-in

room

Illumination test

machine

Exterior lighting

production

17

Highest Honor in China

Only 0.4% of enterprises awarded highest AEO certification

AEO status benefits ADATA and our customers:

ADATA: fast, priority customs clearance and low inspection rate

Customers: buyers enjoy priority clearance and low inspection rate

AEO (Authorized Economic Operator) certification

Safe Enterprise Award

Top 3% companies received a Safe Enterprise

certificate from the Public Safety Bureau

ADATA carried out safety and security enhancement, covering

production, distribution, and management. ADATA continues to

develop relevant training programs and concepts

Quality & Environmental

Certifications

18

It is our commitment to provide finest quality and service for complete customer

satisfaction

Industry Certifications and Partnerships

ISO 9001

ISO 14001

OHSAS 18001

QC080000

B2B Green Partner

RoHS

WEEE

TUV

UL

FCC/CE

LIGHTING

BUSINESS

19

Lighting Advantages

Easy to Install

and Maintain Excellent Cooling

Indoor/Outdoor

LED Lighting

Flexible Design

Can be applied in a variety of lighting:

streetlights, spotlights, patio lights, tunnel

lights, and security lights

Concept LED Light Engine

20

Lighting Advantages

Diverse Applications

Can be used with a variety of optical

components to meet different environmental

lighting requirements, allowing the light source

to harmoniously integrate with different

applications

Concept LED Light Engine

Streetlight

Tunnel light

Projection lamp

Patio light

Underwater

21

Lighting Advantages

Core Optical Technology

22

Lighting Advantages

Light, mechanical, electrical, thermal advantages

23

Optical Laboratory

Photometric Curve Analyzer

Two meter and 30 centimeter chip and luminous flux analyzers

Three-dimensional measurement

laboratory

24

Environmental Testing

25

Drop tester: tests packaging

material security

Water tester: tests IP waterproof rating Dust testing machine for IP dust

grade

Environmental Testing

26

High temperature test (60ºC) Low temperature test (-40ºC)

Certifications

27

PRODUCT

PORTFOLIOS

28

Product Lines

29

LED Tube

MR 16 AR 111

Panel Light

LED Bulb

Down Light

High Bay

Gas Station Light Tunnel Light

Security Light LED Module

Indoor LED Outdoor LED

PAR30&PAR38

Streetlight Projection Light

Product Lines

30

Mood and atmosphere can be set up and modified in various ambient scenes

Courtyard Mode Parlor Mode Home Theater Mode Dining Mode Bedroom Mode

Down light

Panel light T-Bar

Strip light

AR111 Bulb

Wireless Control System

31

LED Bulb LED T8 Tube LED Desk Lamp

LED LIGHTING

PRODUCTS

ADATA provides LED solutions to replace traditional

lighting fixtures in both indoor and outdoor spaces.

LED Bulb

AURA Bluetooth RGB

• Wireless Bluetooth control

• More than 16 million colors

• Control up to 64 lights

• Adjustable scene lighting

• Power: 7W

• Voltage: 100 – 240VAC (50 – 60Hz)

• Light Color: 16,000,000 colors

• Brightness: 550 lm

• Beam Angle: 170∘

• Dimensions (H x W): Ø 58.6 x 115mm

• Interface: Bluetooth 4.0

• Supported smart devices: Android 4.3 or

later, iOS 6 or later

32

LED Bulb

Omnidirectional

• 270° wide angle bulb design

• High heat dissipation

• High efficiency bulb replaces tungsten bulbs

• Easy to install replacement for traditional bulbs

• Power: 10W/12W

• Voltage: 100 – 240VAC (50 – 60Hz)

• Color temperature: 3000K/5000K

• Luminance: 10W 850 lm/900 lm (3000K/5000K)

12W 1020 lm/1080 lm (3000K/ 5000K)

• Dimensions: ø134 x 69mm

33

LED Tube

T8

• Utilizes a durable plastic body rather than a

traditional glass tube

• Measurements are designed for optimal

compatibility to easily replace traditional lamps

• Length: 2/4/5 feet

• Power: 10W/20W/25W

• Voltage: 100 – 240VAC (50 – 60Hz)

• Color temperature: 3000K/4000K/5700K

• Luminance: 950/1000/1050 lm (2 feet)

1900/2000/2100 lm (4 feet)

2300/2400/2500 lm (5 feet)

• Dimensions: ø29 x 26.5 x 590mm (2 feet)

ø29 x 26.5 x 1198mm (4 feet)

ø29 x 26.5 x 1500mm (5 feet)

34

LED Desk Lamp

TULIP

• Free of harmful glare

• Easy to use touch-sensitive buttons

• Warm nightlight

• Power: 8W

• Voltage: 100 – 240VAC (50 – 60Hz)

• Color temperature: 5500K

• Luminance: 1000 Lux

• Color: silver-white/blue-white

• Dimensions (H x W): 395 x 150mm

3-level lighting

adjustment

Color-coded

brightness control Night light function

35

REFERENCE

CASES

36

Reference Cases- Projects

Evergreen Group

LinYuan Group

Farglory Group

Kindom Construction

China Airlines

Eslite

Admiral

President

Gamania

Yulon Motor Co.,

Mega Bank

First Bank

Nuvoton Technology

Grand Hi Lai Hotel

TripAdvisor

Asian-Archi

KGC shop

Edimax Technology

CARRY Technology

Watsons

Albatron Technology

Polyface

Chinese Television

Zhonghe Sports Center

KYEC Group

Chungyo Department

China Taiwan

Taiwan Government

Taipei 101

Gigabyte Technology

MSI Technology

ChipMOS

ThaiLin Semiconductor

Chunghwa Telecom

Fubon Bank

Lung Tan Golf Club

Sinyi Realty

Yung Ching Realty

CTBC Bank

Cathay United Bank

SCSB Bank

Great Hall of the People

Mei Zhou Dong Po Restaurant

Suzhou Industrial Park

Shenyang Huayuan Hotel

Shenyang Marriott Hotel

TECHVEST CO.

DYMSC

Luxgen

RT-MART QingYuan

Suzhou System Machinery Co.

Inventec Electronics

Huatong Electronic Technology

Pegatron Corporation

Quanta Computer

37

Reference Cases- Projects

38

Global Shopping Mall (Taiwan)

Reference Cases- Projects

39

Uni-President International Tower (Taiwan)

Reference Cases- Projects

40

Evergreen Group (Taiwan)

Reference Cases- Projects

41

China Airlines (Taiwan)

Reference Cases- Projects

42

CTBC Bank (Taiwan)

Reference Cases- Projects

43

CTBC Bank (Taiwan)

Interactive Lighting Display

Reference Cases- Projects

44

Farglory Group (Taiwan)

Reference Cases- Projects

45

Various Lighting Applications

Taichung Intercontinental Baseball Stadium

Cardinal Tien Hospital

CPC-Gas

Station

TIBS-Score

Board(Display)

Reference Cases- Projects

46

Various Lighting Applications

TOYOTA Satellite Factory Malaysia: Paper Factory

CPC Gas Station

NS Gas Station Ad Billboards

Taiwan Rail Station

Reference Cases- Projects

47

Various Lighting Applications

Farglory Hotel

ChipMOS Zhonghe Sports Center

Czech Republic: Regional

Supermarket

Australia:

Priceline Pharmacy

Yulon Motor

Reference Cases- Projects

48

Street Lighting Applications

Taichung Port Nantzu Export

Processing

Zone

Taichung Train Station

Keelung Port West

Pier

Taichung Wenhsin

Park

Guangxi Guilin

West Kongming Road

Reference Cases- Projects

49

Shenyang Huayuan Hotel (China) Suzhou Industrial Park (China)

Reference Cases- Projects

50

Quanta Computer (China) Pegatron Corporation (China)

Reference Cases- Projects

51

TECHVEST CO. (China) 土齊生技 (China)

Reference Cases- Channel (Taiwan)

52

方威有限公司

光博匯LED超市

鈺松企業社

亞冠水電材料行

明倡照明(泰美燈飾)

竟泰(歐夏照明)

利揚行

台茂力照明行

點亮空間(大都會)

可信店燈飾

廣明節能科技

(國鑫)葫蘆墩燈飾

小北百貨

大九九大賣場

Yahoo奇摩

PChome 24h購物

Momo購物網

PayEasy

買東西UDN shopping

7net

ASAP閃電購物網

GO HAPPY

森森購物網

良月家居

博客來

燦坤TK3C

全國電子 E-life Mall

順發3C SUNFAR

良興電子 EcLife

特力屋 B&Q

愛買 a.mart

大潤發 RT-MART

家樂福 Carrefour

頂好 Welcome

Hypermarket E-commerce Retailer

Reference Cases- Channel (Taiwan)

53

特力屋 B&Q 特力屋 B&Q 愛買 a.mart

Reference Cases- Channel (Taiwan)

54

燦坤 TK3C 頂好 Welcome 家樂福 Carrefour