We build voices for your Brands Media Mosaic Create and break out of the box. Tune out noise to execute your vision.
Company profile
Oct 30, 2014
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
We build voices for your Brands
Media Mosaic
Create and break out of the box. Tune out noise to execute your vision.
Who we are?
About Media Mosaic
• An end-to-end solution provider in the fast evolving world of interactive marketing
• A leader in contextual marketing with the highest number of Google certified analysts
• An MNC company that straddles the onshore and offshore market with equal ease
• Media Mosaic has been able to create a unique eco-system between our different countries clients, complementing improvement and value addition in each of them on a continuous basis.
• Constantly strives to bring the best global practices and solutions to its International clients
• A thought & technology leader in the space, Media Mosaic constantly strives to create practical solutions to key business problems of its clients
Our Service Bouquet
New Era Marketing
Our Clients
What is SEO?
Search Results
SEO Factors
ArchitectureArchitecture
• Websites should not just be for the user they should be also designed for search engines
• In-accessible content is the number one reason for poor rankings
• If a spider cannot access or read your content you will not rank
• The speed at which you deliver content and the way in which you deliver it are also factors
• So simple site architecture is key!
Architecture & Accessibility
Architecture & Accessibility
How a user see your website?How a user see your website?
Architecture & Accessibility
How GoogleBot see your website?How GoogleBot see your website?
How quickly do you deliver content?
– Dirty code– Unnecessary files– No compression– Oversized images– Server speed & pipe
Don’t waste Google’s time!
Architecture & Accessibility
How is your sites speed?How is your sites speed?
• Clean navigation and site hierarchy• Sitemaps (xml, video, images, mobile, news,
html)• Robots commands• Duplication of content (canonical tags)• Search engine Tools• Coding methodology (Flex / AJAX)• Code compliance W3C• Accessibility standards WCAG 2.0
Architecture & Accessibility
Key Indexation FactorsKey Indexation Factors
Content
• Content is king!• Search engines use content to understand,
associate, grade and rank your site• Content should therefore be...
– rich to engage the user “Sticky”– tailored to a search query– structured– unique, timely and RELEVANTRELEVANT.
Ask yourself- Is my website the number one contextual resource for my products on the web?
Content
• Text (News, PR, How to guides, Knowledge, Product info)
• Interactive / UGC (User Generated Content)
• Images• Infographics• Video• Music / Podcasts• Applications• Widgets / Games
Content
Content VariationsContent Variations
• Search engines are keyword driven
• Content must be relevant to the keywords if it is to rank
• Over optimisation and spamming will lead to penalties
• The right keyword mix is needed to purvey the correct message within any given page
Content
KeywordsKeywords
• Page title <TITLE>• Meta Description• Content title <H1>• Sub headings <H2> <H3>• First block of text• Emphasised text• Number of keyword instances• Content “anchored” links
Content
Key Content ComponentsKey Content Components
Authority
Categories of Authority
• Google gives great weight to sites that have been around since day 0
• New sites will find it very hard to compete in mature markets
• Unfortunately there is no way of improving age - we can’t change time!
Age – How old is your site?
A webpage with lots of authority
A webpage with some authority
A webpage with little or no authority
Internal web pages
Externally linked web pages
Votes – Website Backlinks
Buzz – Brand Sentiment Online
The Algorithm
How Algorithm work?
Overall Ranking Algorithm
Personalized search delivers results based on the things you have searched for on Google and the sites you have visited.
“
Personalized Search
Google Updates
• SEO will improve on page quality score:– Reduce CPC
• SEM will test ad copy to find the best for CTR / Time on Site and Sales– These can be implemented to SEO
• Improved SEO or core terms will allow for pausing of SEM keywords / reduction in SEM costs
• One plus one equals three!– Dual demographic targeting on core terms through
multi messaging
Cross-pollination of Campaigns
How we work?
• First and foremost you must understand what it is we need to achieve– Metric– Tracking– Keyword selection– Competitor analysis
• Understand the size of the task
Research
11
33
22
Understanding the Competition
• Manpower• Technical skill sets• Link building• Content creation• Execution
Understanding the Resources
You cannot build a house in a day...
• SEO is a long term game. 6-12 months minimum should be given to expect results. In a mature market plan for up to 2 years
• All SEO will be done in line with Google standards• If you invest now SEO will deliver substantial long
term quality traffic for the future!
Again Ask yourself- Is my website the number one contextual resource for my products on the web?
Related Documents
