Company Profile 2012 Slide 1 Company Profile Presented by: Efraim Wachtel President & CEO RAD Data Communications.

Company Profile 2012 Slide 1

Company ProfilePresented by:Efraim WachtelPresident & CEORAD Data Communications

Company Profile 2012 Slide 2

• Market-leading provider of access product solutions for carriers, service providers and enterprise customers

• Established in 1981 and privately owned• Installed base of more than 12 million units• 1,000 employees worldwide

Europe

46%

RAD Data Communications

Japan

Argentina

Australia

FranceGermany

India

Italy

UKUSA

CanadaRussia

Brazil

ChinaIsrael Hong Kong

Philippines

Indonesia

Worldwide Presence

Thailand

Mexico

Spain

Scandinavia

Nigeria

300 sales partners in 165 countries32 offices worldwide

Worldwide Distribution of Sales in 2011

North America

21%

Latin America

16%

Africa 4%

Europe 39%

APAC

15%Israel 2%

Oceania 3%

Total RAD Sales in 2011 = $163 Million

Company Profile 2012 Slide 3

Wireless USB Chipset SolutionsEstablished: 2001

The Access CompanyEstablished: 1981

Wireless Mobile BackhaulEstablished: 1996

Hi-end Adaptersfor Servers Established: 1987

CWDM and DWDM SolutionsEstablished: 2000

Network TestSolutions Established: 1991

Integrated Application Delivery Established: 1997

No. of employees = 4,500Group sales in 2011= $1.2 Billion

Group Distributor in Israel and Worldwide System IntegratorEstablished: 1975

Sub-6GHz Wireless BackhaulEstablished: 1997

Mobile TV TransmittersEstablished: 2006

Video ConferenceSolutions over IP Established: 1992

Coordinated Strategy

Shared Sales Channels

Joint Development & Technology Sharing

Some Companies are PublicIndustrial Communication SolutionsEstablished: 2009

RAD Data Communications: Member of the RAD Group

Company Profile 2012 Slide 4

RAD Products Strategy

Network CoreServices/CPE

New Packet-SwitchedCore Networks

GbE, IP, MPLS

LegacyCore NetworksSDH/SONET, ATM

• Continued support of legacy services over legacy networks

• Access and aggregation for Carrier Ethernet

• Legacy services over NGN – Ethernet/IP/MPLS backbones• New Ethernet services over existing (PDH, SDH/SONET and ATM) backbones

Legacy

New

AccessLegacy Services

Existing Equipment

ATM DSLAM

2G BTS3G NodeB

Serial

New Services and Equipment

IP RAN4G eNodeB

IP DSLAM

Ethernet

Access That Lasts

Company Profile 2012 Slide 5

Business ServicesE-Line, E-LAN, E-Tree over any Access

Legacy Migration Legacy Traffic over Packet Networks – Ethernet/IP/MPLS

Mobile Backhaul Backhaul Solutions over Any Infrastructure

Carrier Ethernet Access Ethernet Access over Fiber, DSL and Legacy Networks

Carrier First MileAccess and Connectivity for Carrier Network

Utility & Transportation Legacy and Packet Based Communications for private Networks

Main Solutions

AXCESS+

Multiservice Access and First Mile Solutions

Company Profile 2012 Slide 6

Carrier First MileAccess and Connectivity for Carrier Networks

Utility & Transportation Legacy and Packet Based Communications for Private Networks

Business ServicesE-Line, E-LAN, E-Tree over any Access

Mobile Backhaul Backhaul Solutions over any Infrastructure

AXCESS+

Multiservice Access and First Mile Solutions

Legacy Migration Legacy Traffic over Packet Networks – Ethernet/IP/MPLS

Carrier Ethernet Access Ethernet Access over Fiber, DSL and Legacy Networks

Main Solutions

Company Profile 2012 Slide 11

Transportation

Selected References: Worldwide Customer Base by Industry

Mobile Operators

Carriers &Service Providers Utilities

Government, Military & Financial

Company Profile 2012 Slide 12

Value Proposition per Market Segment:

Flexibility quick reaction to market needs and changing market requirements

Broad Technology Base for many solutions

Expertise in International Markets compliance with standards, homologation, FCC/UL/CE

Commitment to Quality ISO 9000, ISO 14000, ISO 27001:2007, winner of Israel Quality Award

Long-term Partnership with customers, channels, suppliers, and employees

Commitment to the Environment

Carriers & Service Providers

Mobile Operators &Transport Providers

Utilities Transportation Government & Enterprises

Vendors

RAD’s Value Proposition

Company Profile 2012 Slide 20

Pioneered pseudowire technologies and pseudowire access solutions (TDMoIP)

First to “squeeze” smart interworking devices into SFP form factor

Led industry timing synchronization over PSN: first to deploy Sync Ethernet and live Tier 1 test of 1588-2008

Introduced to the industry the Mobile Demarcation Device (MDD) concept, and was recognized with two Carrier Ethernet Awards

Entered the Guinness Book of Records for developing the world’s smallest data modem

RAD serves as an incubator and source of human capital for hundreds of Israel-based start-ups, established companies and venture capital firms

Driven By Innovation

Company Profile 2012 Slide 21

RAD Genealogical Map

RAD Group Companies

Spin-Offs and VCs

Company Profile 2012 Slide 22

RAD Forum Contributions

MEF• NID, Ethernet service OAM, mobile backhauling

ITU-T• Pseudowire technologies• Ethernet OAM (Y.1731)• Timing/synchronization issues including Synchronous Ethernet

Broadband Forum (formerly IP/MPLS Forum)• TR-221 (Technical Specifications for MPLS in Mobile Backhaul Networks) and WT-224

(MPLS for Carrier Ethernet)• Ron Insler, RAD R&D Manager, received Circle of Excellence Award

FSAN• GPON solutions

IETF• Network management, pseudowire emulation, performance measurement and more • Dr. Yaakov Stein, RAD CTO, co-chairs TICTOC Working Group and is a member of the

IETF Performance Directorate

IEEE• 1588 timing distribution 1588 Conformity Alliance

• Alon Geva, RAD authority on timing synchronization, member of 1588 Conformity Alliance Committee of Experts

Company Profile 2012 Slide 23

Based in the Most Important Innovation Center Outside the USA

Israel is the second largest foreign country on Nasdaq – some 60 Israeli companies listed

Over 80 Fortune 500 global corporations conduct leading edge R&D in Israel

The highest per capita number of U.S. patent applications in the world

Company Profile 2012 Slide 24

Thank You For Your Attention

www.rad.com