2013 1 © data information intelligence GmbH data information intelligence GmbH healthcare data market information business intelligence
Nov 12, 2014
2013 1© data information intelligence GmbH
data information intelligence GmbH
healthcare data market information
business intelligence
2013 2© data information intelligence GmbH
dii at a Glance
Full service healthcare market research, provider for independent, objective and empirically validated information and insights
Specialists in IVD, medical imaging and medical devices
Global coverage, market research experience in 50 countries worldwide
In business since 2006
20 - 35 projects per year supporting critical business decisions
Clients are leading medical companies, start ups, scientific institutions and other market research and consulting firms
Team of nine professionals with interdisciplinary background in business, healthcare, market research, statistics and genetics
Plus 70 multi-lingual interviewers – nimble and highly responsive to client needs, while still offering global capacities from one hand
Expert partner providing problem-oriented solutions and decision support
Professionalism in all matters: We comply with market research standards set by organizations such as ESOMAR, CASRO and BVM.
2013 3© data information intelligence GmbH
dii Value Proposition
dii - The Global Specialist
Specialization: Mature market understanding in the healthcare sector, strong
focus on IVD
One stop-shop: All from one hand – from research design to final presentation
Truly global: We realize international projects from one central source and
simultaneously combine standardized processes with an elemental sensitivity for
local differences
Flexible: Modular combination of diverse research methods to optimize results
and costs
Systematic: Regardless if small or large-scale survey
Effective sample steering: Full database of healthcare institutions allows sample
composition and extrapolations at segment level
Actionable reporting: problem-oriented solutions, specific recommendations
and feasibility of results
Moderate costs
2013 4© data information intelligence GmbH
Experts …
Informed Decisions
data information intelligence
… in Healthcare Market Research
2013 5© data information intelligence GmbH
Data Collection
Global access to medical experts …50,000 healthcare institutions selectable by country, type, size, ownership and an integrated research approach
• Western Europe• Eastern Europe• USA• Latin America• Arabia• Australia• India• China• Japan
• Telephone• Face to face• Online• Mini survey• Workflow analysis• Audit• Online & face to
face focus groups• Laboratory panel• Tracking studies
• Laboratory• Radiology• Pathology• Hematology• Oncology• Cardiology• ICU• OR• Urology• Gynecology• Pediatry• GP … and more
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2013 6© data information intelligence GmbH
Transform data into information using individual techniques for qualitative and quantitative analysis, data-mining and data analytics, customized to the unique needs of each client
Market Information
ConJoint Analysis
Van Westendorp Price Sensitivity
Segmentation or Cluster Analysis
Net Promotor Score
Probit, Logit and Linear Regression Models
SPSS, STATA, R
Tabulations, charts and verbatim per segment
Executive summary with business implications and recommendations,
focus on what is important without losing
sight of the details
WebEx or Workshop
Analytical results
&
pragmatic, entrepreneurial
mindset
2013 7© data information intelligence GmbH
MRSA Test Volume Germany Hospitals Private Labs Total
# of testing facilities 138 130 268
Av. annual volume / facility 2.770 4.815 3.761
Min 60 36 36
Max 27.000 15.000 27.000
Median 900 4.050 1.500
Projected annual volume 382.880 626.241 1.009.121
Sample
General demand for panels, although term not always understood and potentially misinterpreted as “100% mutation coverage”
“I think that we have a general demand for panels.”“It would be nice to see x+ y + z being tested from one sample.”“Currently we only do separated tests, but it will be necessary to do panel tests in the future.”Need for all tumor areas :“All of the three big tumor areas:….”“We need panels for every marker involved …”“We need them for lymphomas, endocrine tumors and melanomas.”
Sample
A Tables
C Verbatims
B Charts
Market Information
Granular client output
2013 8© data information intelligence GmbH
Interpret results in the client-specific business context
Identify strategic opportunities and options
Provide problem-oriented, realistic solutions and recommendations
Guide preparation of individual assessment and implementation issues
Preparation of guidelines or manuals
Internal trainings, consolidation of existing knowledge
Consumer insight management
Transfer information into action market-driven and customer-focused
Business Intelligence
2013 9© data information intelligence GmbH
Business Intelligence
Sample Output: Yearly NA Test Volume per Segment
Create value at every critical point in the product life cycle
Price sensitivity
Competitive analysis
Market potential & segmentation
Supply chain analysis
Market analysis and valuation: trends, drivers, influencers
Product awareness & market penetration
Customer insight management
Competitor benchmarking
Input to new market opportunities, product & customer diversification
Lead identification & customer databases
Customer needs and demands
Final product refinement
Marketing message test
Product Development
Risk analysis and decision back up
Concept validation and optimization
Prioritization of targets
Forecasting inputs
Entry Planning
Product Launch
Post Product Launch
2013 10© data information intelligence GmbH
… from project design to delivery
Project Workflow
Recommend and substantiate optimal choice of methodology, target respondents, screening criteria and sample sizes
Structure project content for optimal price performance ratio
Project Design
Data processing: cross tabs, open ended coding
Coordinate code plans, table contents and formats
Presentation, interpretation & explanation of results
Tangible action recommendations and deductions
Secondary & primary research in native language
100% data quality control
Data validation, call backs
Interim data exports
Ongoing status monitoring & reporting
Fielding Delivery
Questionnaire development
Pilot interview(s), feedback discussion & implementation
Programming
Translations
Briefings
Project Set Up
Multiple layers of quality control mechanismsRegular team & client feedback sessions to create better ideas.
2013 11© data information intelligence GmbH
Project design Link between client
& dii project teams Ensure project
milestones are met
Kathrin Franke
Managing
Director
Ana Torres
Sales & Business Development
We work with you
Project Team
Nora Hartenstein
Project Manager
Planning & coordination of project work tasks
Timelines & costs Team supervising Quality implementation Monitor & report project
progress
Questionnaire development
Data quality guidelines
Briefings Medical /
scientific content
Client presentation
Mark Whitten
Scientific Consultant
Methodology & questionnaires Methodology & sample sizes Statistical analysis Data quality Prepare all output materials, tables & charts
Olga Fedorov
Lead Analyst
Sandra Gärtner
Lead Analyst
SW & HW infrastructure
Contact & sample management
Technical briefings HaLIX service
admin Data protection Online surveys
Michael Lindner
Technical Administrator
2013 12© data information intelligence GmbH
dii investigated test type and volumes in physicians practices and helped prioritize target segments where the company could maximize sales potential and develop a strong competitive advantage.
dii conducted a Van Westendorp conjoint survey in 5 EU countries to determine the optimal price for the new test to maximize profit. The survey also determined key product values influencing a lab decision to buy the test.
dii designed and conducted a large scale market research campaign with 1,600 interviews with NAT Labs on test types and volumes, platforms & reagents. dii delivered and analyzed the database, client could quickly assess the market potential and segments for short-term growth.
dii developed and conducted a large scale market research project to investigate current workflow and future product requirements,determine the acceptance of selected new product attributes. Results confirmed the original product concept and guided critical design and engineering development decisions.
Periodic measurement of client satisfaction to refine and improve product, marketing and service strategy and understand customer issues and concerns, unmet needs and the own perception in the market.
dii conducted face to face in-depth interviews in Germany and UK to review the potential of the new technology, benefits and limitations to market as well as details on product features, prices and the impact of competitive technologies. Results listed the significant challenges that the client would face upon entering this market and specified further product development strategies.
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Reference Projects
Market Entry Strategy for a Benchtop Analyzer in Private Physician Practices in Germany
Price Sensitivity Measurement for a New HCV Confirmation Test
Market Segmentation of molecular laboratories in Germany, UK, Italy, Spain, France, Japan and US
ConJoint: Platform & workflow requirements for automated blood screening solutions in Germany, France, Italy, Spain, Greece, Portugal, Mexico, Argentina, Brazil, Hong Kong, India, Singapore, Australia, Canada, USCustomer Satisfaction Measurement
Blood Screening, World
New Technology Report: assess the market potential of a new technology for identification of positive blood cultures
2013 13© data information intelligence GmbH
User-friendly front end offering a broad portfolio of interactions
Individual search and filter options
Statistics – ready to use tables and charts, showing absolute # and % for brand usage which can be individually segmented
Export and print function for individual purposes
List view showing list of all entries matching search criteria
&
Detailed view showing all data per institution
Demography including group structures
Hospital and Laboratory Information Exchange
HaLIX
a web based database providing information about hospitals and laboratories, instruments, tests and reagents in Europe
2013 14© data information intelligence GmbH
dii Customers
Diagnostic Imaging
HINE/Deloitte Konica Minolta Medos AG Philips Medical Systems Siemens Healthcare Toshiba T-Systems …
Agfa Healthcare Canon Carestream Health COCIR EZ-EM Fuji Film GE Healthcare HIMSS
2013 15© data information intelligence GmbH
dii Customers
Laboratory Diagnostics
Philips Qiagen Quidel r-biopharm Roche Diagnostics Siemens Samsung Sysmex Tosoh Bioscience Ventana …
Abbott Diagnostics Bayer Schering Beckman Coulter Becton Dickinson Biocartis Bio-Rad Laboratories Biosite Cepheid Cytyc Elitech GenMark
Grifols Hologic / Gen-Probe Ilumina Lambda Life Technologies Luminex Merck Millipore Meridian Mitsubishi Chemicals Novartis Perkin Elmer
2013 16© data information intelligence GmbH
data information intelligence GmbHSchwägrichenstr. 9 | 04107 Leipzig | Germany
www.dii-healthcare.com
When Do You Contact Us?
Kathrin Franke Managing Consultant Tel: +49 (0) 341 333 95 444 [email protected]
Ana Torres RamirezSales & Business Development Tel: +49 (0) 341 333 95 [email protected]