Company presentation 021711

Technology Social Network LLC

A company in the cutting edge of developing a collaborative platform for Micro Social Network

February, 2011

San Sengupta, Co Founder & CEODr. Biplab Pal, Co Founder & CTODR. Rob Roy, Co Founder & COO

This is the Property of Technology Social Network (TSN) LLC. It's use is mainly to portray the business design to the investor community. The information is strictly confidential and copying or reproduction is forbidden without the written permission from TSN LLC

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Micro Social Network

This is the Property of Technology Social Network (TSN) LLC. It's use is mainly to portray the business design to the investor community. The information is strictly confidential and copying or reproduction is forbidden without the written permission from

TSN LLC2

A micro-social network is a fully functional social network with all the features of Facebook/LinkedIn such as friends /connection /profile generation /messaging / News update/Photo Album/video upload/Forums/Group forming ability for a Target audience.Basically we build a micro-Facebook or micro-LinkedIn with target professionals for our clients which will be fully owned by the clients. With modern tools, cost of developing such network is very reasonable and is done within 1-2 weeks. It is highly scalable both in terms of IT and operation.

Micro Social Network


TSN LLC3

Advantage of building a targeted micro-social network as opposed to open a community/Page in LinkedIn or Facebook or Twitter is astoundingly high oThe builder will have full access to member's profile database, Member’s mailbox, oThe Builder will NOT be known to the communityoQualified backlink generation to improve page rank (which is not allowed in LinkedIn or Facebook) and oA very high visibility in Google’s organic search which is not possible with commercial site.

IntroductionsTSN LLC has developed the communication

and collaboration platform to launch Micro Social Network for various companies to position the brand, generate leads, communicate with customers and improve Search Engine Optimization/Social Media Optimization on the web

4This is the Property of Technology Social Network (TSN) LLC. It's use is mainly to portray the business design to the investor community.

The information is strictly confidential and copying or reproduction is forbidden without the written permission from TSN LLC

Introduction

TSN LLC is the new media company which creates cost effective exposure of product and services for today’s multi-tasking customers. We understand the media market and how to reach customers (B2B or B2C) in the most opportune moment.

Our team is drawn from selective professionals with diverse backgrounds in digital media analytics, systems engineering, software architecture, application development, ex-marketing executives from Fortune 50 and experienced journalists.



IntroductionOur specialty and focus are in B2B or B2C. We specialize in multi-disciplines including Telecom, Software Engineering, Mobile Technology & Communication media, ASIC development, Intellectual Property Management, Pharmaceuticals, Waste Water Management, Clean Technology, Photo Voltaic Cell, Solar technology, Wind Energy, Bio Technology, Bio Medical Science, IPTV, Embedded systems, Open Source Development, Biodegradable Polymer, Electronic Data Discovery, International Law, Environmental Science and lot more.



Introductions• Company name– Technology Social Network LLC, incorporated in

Virginia

TSN LLC has developed the communication and collaboration platform to launch Micro Social Network for various companies to create strong branding, generate leads, communicate with customers and improve Search Engine Optimization/Social Media Optimization on the web



The Problem• Many companies are facing the problem today to reach

its prospects/customers through the right media and connect with its value proposition.

• Generation Y is receiving messages and communicating through PDA and constantly connected on the web – ubiquous connectivity, ubiquous computing

• Companies need to find a new media to feel the pulse of various segments of the market and expand their business

• Advertisement media is moving fast from print and Television to web and wireless networks

8This is the Property of Technology Social Network (TSN) LLC. It's use is mainly to portray the business design to the investor

community. The information is strictly confidential and copying or reproduction is forbidden without the written permission from TSN LLC

The Solution• The move is on for a new business design to reach targeted

prospects and customers• Due to dramatic drop in prices for the bandwidth and increased

capability of the networks, large files are transported easily among various entities

• People started sharing videos, music, pictures etc., giving rise to Social Media like Facebook, YouTube, Twitter, Orkut, Google Group, Yahoo Group etc

• A Micro Social Network created for B2B or B2C attracts people with similar interests which opens a conduit for focused messaging

• It is a custom platform for multiple segments (groups) of user/members connected for two-way communication through, video, pictures, audios, blogs, forums, streaming live feeds from events, presentations, etc.



We work at the intersection of Research, Communication & Media

Research Report


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Technology Social Network participates in major research on how a consumer and business access the information they need. In the past 2 years, the cost of Broadband dropped more than 50% and we see a continuous double digit drop in prices. As a result, Video, audio and other heavy files can be transported very efficiently and the communication world is moving fast to social/business networks

The world gets connected through Facebook, LinkedIn, Twitter, Google and Yahoo groups and there is a huge proliferation of various Social media which is changing the way people and business communicate.

We follow the trends in digital media and believe the search is on for new business models. Unless you are a market leader, display ads alone normally is not sufficient to run a sustainable business online. Online digital media is fast converging to social networking as evident from the fact, Facebook, Twitter, YouTube, LinkedIn and MySpace are far ahead in terms of online advertisement potential and web traffic compared to the mainstream media CNN, Fox, Disney, New York Times etc. So CNN and Fox were forced to start their own Social media: I-report and U-report.

Customer sites for

Software developerLitigation community

This is the Property of Technology Social Network (TSN) LLC. It's use is mainly to portray the business design to the investor community. The information is strictly confidential and copying or reproduction is forbidden without the written permission from TSN LLC 12

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Current Status• We are cash positive from day one• Customer set

– 3 corporate customers for Micro Social Network– 3 more waiting in the wings – 2 large customers in Rural Social Network– 1 large prospect waiting to finalize first US Rural Social Network

• Industry focused Micro Social Network– http://www.communepro.com/ : for scientists, engineers, entrepreneurs– http://litigationprofessionals.org/ : for litigation professionals, e-discovery,

IP infringement– http://advancedclassroom.org/ : for Education delivery professionals

• In development– Micro Social Network for Movie distributors– Micro Social Network for Healthcare industry– Micro Social Network for Lifestyle & Fashion

17This is the Property of Technology Social Network (TSN) LLC. It's use is mainly to portray the business design to the investor community. The information is strictly confidential and copying or reproduction is forbidden without the written permission from TSN LLC

Current Status• Workforce 50 : primarily in India• Developed and own IP in proprietary software &

applications• Strategic partners– Techno India Group : largest provider of private education

facility– Global Risk Consult in Netherlands : Micro Social Network for

Risk mitigation in Banking and Insurance industry• In negotiation– Major player in Healthcare industry– Large Movie distributor in Hollywood– Lifestyle and Leather goods manufacturer– Rural Social Network in 4 states in India


The Market• Due to the transition point of the advertisement industry and

ubiquous computing, a new market is developing for Micro Social Network

• Web advertisement has reached $15 B in 2009 and growing at 30% annually

• Advertising is diverting more and more from traditional to online and wireless

• The Challenge in the social network segment is to understand the changes in the ways business and consumer derive information and deliver the exact communication media to capture their mindshare

• TSN is in the forefront of this market and we have the First Mover Advantage with a major investment in Research


Media Market Growth

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Growth in advertising/interactive spend onlineo $36.7 Billion 2013 up from $15.2 Billion 2009 (BIA/Kelsey via techcrunchies)o meanwhile traditional advertising will decrease from $115 Billion 2009 to $108 Billion 2013.

Social Media Advertisemento2013 $2.2 Billion social media (from $0.75 billion in 2009) source Forrester.

o87% of downloads in 2013 still will be free suggesting the “freemium” model is still best way to generate premium content sales as well as generate mobile ad revenues

Mobile AdsoMore mobiles than PCs by 2013 (1.82 vs 1.78 billion) Gartner.o$3.1 Billion in 2013 (Kelsey via Clickz) of which $2.3 Billion will be search.

Business and Revenue Model• We are selling a platform, multi-pronged, intertwined applications to

connect with the target audience• We offer end-to-end solution for any company to successfully connect and

communicate to expand its business in multiple domains• We undertake a highly skilled, labor intensive process to create the

interests in various homogeneous groups of audience to allow them to share information and participate in exchanging interests

• We have three customer segments• Commercial customers who want to promote their products/services,

generate leads and position its brand• NGOs and other large infrastructure companies who want to create

Rural Social Network for employment and e-commerce• Create industry vertical social networks for people with diverse

interests to collaborate and build a platform of communication and collaboration

• Our revenue model is primarily driven by the above customer segments but we will launch web advertisement in all Industry verticals when it reaches critical mass


Business and Revenue Model• We actively participate in discussion groups in other social media and

publicize our capability in developing a mini-Facebook or a Micro Social Network around any Domain.

• Our primary go-to-market strategy is to access a few companies in our network and submit a blog in the discussion groups in LinkedIn and Google Groups regarding the value derived from Micro Social Network

• Any company from Japan, Taiwan, China who wants to open shop in USA is our prime target

• All our customers came to us through our contacts and a few are waiting for the right opportunity to enter the social network

• We research the marketing trends for Large to Mid size companies and connect directly with the marketing dept of the company

• Our revenue model is to offer a Pilot for 3-6 months for a fixed fee (around $6K to $10K) and when approved ,we get yearly contracts to maintain crowd sourcing and other marketing promotions

• Our sales cycle is normally 3-4 meetings within 2-3 months with an offer for the pilot. We find 100% success in this process


Competitive LandscapeCompetition• Facebook, LinkedIn are our competition but we use their network to increase our reach • There are many companies trying to create a Micro Social Network for its products and services

but they could not solve the “pull” marketing which is the cornerstone for TSN• We met several companies who hired us to do “Crowd Sourcing” for their web presence• Our “QUAD” marketing process offers end-to-end solution for Lead generation, Branding,

Communication with customers/prospects and improve SEO/SMO

Competitive Advantage• TSN has developed and perfected the architecture of Micro Social Network• TSN can structure the workable architecture in 2 weeks for any company to launch its Micro

Social Network• TSN has the greatest skills in “Crowd Sourcing” for any Micro Social Network• TSN has the experience and knowledge (through primary research), of the “wants and needs” of a

Rural Social Network (RSN)• TSN has the necessary training modules for the first round of partners in RSN• Speed of execution, Knowledge of the marketplace and Crowd Sourcing are our main competitive

advantages• Our game plan includes developing connectivity thru web to wireless as the customers /

prospects /groups move to different media


Our Flagships

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TSN LLC

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Financial Projections


Qtr ending 3/31/2011 6/30/2011 9/30/2011 12/31/2011 3/31/2012 6/30/2012 9/30/2012 12/31/2012

months from startup 3 6 9 12 15 18 21 24# of customers 3 8 16 20 24 30 50 60rev/cus/mo $1,500 $1,500 $1,800 $1,800 $2,000 $2,200 $2,200 $2,200

rev/mon $4,500 $12,000 $28,800 $36,000 $48,000 $66,000 $110,000 $132,000

Revenue per Quarter $13,500 $36,000 $86,400 $108,000 $144,000 $198,000 $330,000 $396,000

Variable Cost per cust $1,200 $1,200 $1,200 $1,100 $1,100 $1,100 $1,100 $1,100Cost per Quarter $10,800 $28,800 $57,600 $66,000 $79,200 $99,000 $165,000 $198,000

Gross Profit $7,200 $28,800 $42,000 $64,800 $99,000 $165,000 $198,000

20% 33% 39% 45% 50% 50% 50%

Advertisement revenue $100,000 $120,000 $150,000 $150,000Net Gross Profit $7,200 $28,800 $42,000 $164,800 $219,000 $315,000 $348,000

Selling, General & Administration $5,000 $15,000 $25,000 $60,000 $75,000 $100,000 $100,000Net Profit $2,200 $13,800 $17,000 $104,800 $144,000 $215,000 $248,000

6% 16% 16% 43% 45% 45% 45%

Valuation of the Company


o Valuation is derived from the capacity of the Network and the ownership of the contact informationo Facebook is valued at $50B with 500 Million in the networko LinkedIn is valued at $3B with 50 Million active userso Users/members in our Industry vertical Network are filtered for specific domains and hence worth $125 to $150 per usero We project the following membership levels in the next 24 months

Qtr ending Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Dec-12

# of domain ownership 4 10 15 25 30 40 50 70

Membership level/domain 5000 7500 10000 15000 20000 30000 40000 50000

Total Membership 20000 75000 150000 375000 600000 1200000 2000000 3500000

Valuation at $125/member, $M $2.5 $9.4 $19 $47 $75 $150 $250 $438

Valuation at $150/member, $M $3.0 $11.3 $23 $56 $90 $180 $300 $525

The Process of building a Micro Social Network

This is the Property of Technology Social Network (TSN) LLC. It's use is mainly to portray the business design to the investor

community. The information is strictly confidential and copying or reproduction is forbidden without the written permission

from TSN LLC

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Management Team and Advisory Board• Our Management Team is built with experienced startup leaders, international marketing

executives and the best technical Team • Each of the top 3 leaders has worked in Large and mid size companies and has experience in

Product Development, Marketing, Operations and Managing Customer relationships• San Sengupta, CEO, 25+ years experience with IBM & Microsoft• Dr. Biplab Pal, CTO, 12+ years experience in technology with a large Telecom company• Dr. Rob Roy, COO, 20+ years in the Silicon Valley with multiple Startups and successful

transitions to IPO and private placement• All Top 3 management are graduates of the same school, IIT

• • Purpose is to build investor confidence with team

– Credentials, proven track record– Expose skill and experience gaps

• Provide a list of the company’s leadership team– Include name, position, experience

• Provide a list of company advisors– Include name, experience


Funding• We have started the company with $3K from 3 partners. We are cash

positive after the 2nd month of operation• TSN is seeking $2 Million for investment in operations in order to

accelerate the growth to achieve 1M users in 12 months and develop 6-8 industry vertical Micro Social Networks

• Majority of the funding will be used to acquire talents in various fields and marketing our value proposition to major clients in USA and Europe

• TSN is willing to offer equity to the investor or Warrants for progressive debts over a 12 month period

• We do not anticipate 2nd round of funding at this moment. The free cash flow generated from the operations should propel the next growth cycle

• We believe there are several ways for TSN to achieve an exit strategy. Many large Media or Social Networking companies or a conglomerate will be willing to acquire TSN which is the most likely route. Growing the company to the stage of a Public Offering is also possible.


Summary• Technology Social Network LLC is uniquely positioned at the

intersection of Research, Communication and Media. In the fast moving world of ubiquous computing, it is one of the first to develop new social media for B2B and B2C marketing

• Three key strength of TSN are Speed to market, Talented pool of Domain expertise and Crowd sourcing

• We plan to be aggressive in building Rural Social Networks with NGOs in India and with major industry players in USA

• In the next 12 months we plan to help 50 companies and 10 NGOs to develop their Social Network and expand the customer reach

• Our plan is to move from web to wireless as the users change the media for communication


Questions ?

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Steps we take to develop MSN


http://rezzable.net/web2-0/real-time-social-web-market-size-stats-list/

Dr. Rob RoyDr. Roy is a well-recognized entrepreneur in the fields of wireless and VLSI system design. Previously, he was VP of Business Development at SAI Technology, Chief Strategist at Wi2Wi and a senior executive at Avnera, a fabless semiconductor company. He was also a Co-Founder and Chief Technology Strategist at Mobilian Corporation, an advanced wireless connectivity company, which was acquired by Intel Corporation in September 2003. Dr. Roy has also held executive positions at Zenasis Technologies, which was acquired by Open-Silicon in May 2007, and Redpine Signals, where he was the interim CEO. His previous experience includes engineering and management positions at Intel, NEC, and AT&T Bell Labs. He has published extensively in refereed journals and international conferences, and has been awarded three Best Paper Awards. He holds 15 patents. He received his B.Tech (Hons) degree in Electronics & Electrical Communication Engineering from Indian Institute of Technology and earned his M.S. and Ph.D. in Electrical & Computer Engineering from University of Illinois at Urbana-Champaign.

Steps we take to develop MSN


http://rezzable.net/web2-0/real-time-social-web-market-size-stats-list/

San Sengupta In the last 25 years, as an executive in Microsoft and IBM, San has worked in Corporate Strategy, Systems Architecture, Business Development, Sales & Marketing and Product Management. He is highly experienced in managing projects, creating business design, streamlining operations and optimizing IT investments for growth, with consistent results in achieving fiscal and organizational objectives for major corporate leaders. He is skilled in integrating business and technical solutions to maximize operational efficiency, improve business performance and satisfy customers. He managed relationships with Global/National Independent Vendors, Solution Providers and Fortune 1000 Clients in US and Asia Pacific. He worked in various Start-ups and developed account strategies for business growth. He consulted with customers to develop ongoing growth plans, with an emphasis on strategy and competitive positioning. As a consultant, he effectively established and managed key relationships with decision makers and strategic partners. He was one of the founding members of starting the Asia Pacific Group in Japan for IBM. He helped develop and manage 16-country operation in the Far East. He lived in Japan for 5 years overseeing a 25%+ compound growth of the business. His Areas of expertise are International business, Organizational Leadership, Marketing Communications, Business Intelligence, Partner/Alliance Relations, Branding and marketing Event PlanningAs the CEO, he has spearheaded marketing, sales, business development with large clients and managing the day to day operation. His previous experience in two start-ups helped him define the critical path for Technology Social Network and build the foundation on solid footing. A consummate global professional San is driven to build relationships and create well designed enforceable business constructs. San is a mechanical engineering graduate from the Indian Institute of Technology (IIT), and has an MBA from the University of Michigan.

Why should you join the Network?What is the benefit to you?


StudentsWorld is changing fast and technology is changing faster than you can imagine. To build a career in Science and Technology you need to follow latest trend, latest innovation and areas in which jobs are generated. If your objective is to get connected with the movers and shakers in various industries, join CommunePro to get a multi dimensional perspective on who is hiring, who is in the cutting edge of innovation and who you need to network for a thriving career.

Practicing scientists & engineersMost of the time as a professional you want a targeted approach to solve your problem or need new information on your domain of expertise. Come to CommunePro and join a specific group or create a forum of your choice and network with subject matter experts. Besides, in these days of job uncertainty, your professional connections are your greatest asset for stability of career.

EntrepreneursIf your objective is to create the right team with experts in technology, finance and marketing, join the new social media, CommunePro. Its charter is to integrate Thinkers, Academia, Entrepreneurs and Innovators to accelerate Concept Development to Teaming to Execution for the fastest path to market. You can post your product and job requirement for free in our classified Job and Product board.

Marketing & Sales communityIf you need to promote your product or services and reach potential customers/clients in a non-linear fashion, join CommunePro, the new platform in social networking for professionals. You may test your concepts for new products, organize a proactive marketing leveraging our platform for next generation of B2B Marketing with multi-dimensional features and functionality. You can post your product and job requirement for free in our classified Job and Product board.

Guiding Principles• The company presentation must be delivered clearly and

concisely– Tells a compelling story about your company– Creates investor confidence and interest– Leads to additional investor meetings

• Should not be longer than 15 minutes in duration• Visual aides should be graphical, or textual (charts, graphics,

pictures)• You will have 10 minutes for questions and discussion• Presentation format and flow may vary depending on

company

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from TSN LLC

Suggested Presentation Flow

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Introduction

Problem

Solution

Current Status

Market

Customers & Partners

Business & Revenue Model

Competitive Landscape

Financials

Management Team

Funding

Close

1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00

Suggested Presentation Time Allocation (minutes)



from TSN LLC

Financial Projections• Provide 3-5 year financial projections for the company (chart

or graph)– Do the financial projections demonstrate year-to-year growth?– Is the company overstating or understating market share and/or

growth? – Can the company scale its operations as it grows?

• List major facts and assumptions– Are the assumptions believable and achievable?

Slide Time• Approximately 01:30 to describe the financial projections

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from TSN LLC

Customers and Partners

• Describe the company’s current and potential customers– Profile of the optimal customer– Value proposition to customer– Deal size– Example of customer

• Describe the company’s current and potential partners

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This is the Property of Technology Social Network (TSN) LLC. It's use is mainly to portray the business design to

the investor community. The information is strictly confidential and copying or reproduction is forbidden

without the written permission from TSN LLC

Company presentation 021711

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