Company Owners: Sara Zarowin, Annika Christensen, and Pauline Warroquiers
Dec 16, 2015
Company Owners: Sara Zarowin, Annika Christensen, and Pauline Warroquiers
Company Facilities
• Store visible to the community• Office in back room• Inventory in back room
Mission Statement
At Annipaulsar, our mission is to provide our customers with fashionable, quality clothing in any size at an affordable price.
Keys to Success
• Optimism: Think positive.• Planning: Know what is important, set priorities
accordingly• Determination: Have courage to take big risks• Vision: think big, dream big, keep success on your mind• Attitude: If you think you can’t, you’re probably right.
Winners have positive attitudes.• Goals: Set goals, plan on achieving them• Perseverance: Try and try again until achieving your
goals• Knowledge: Learn to accept your mistakes, only make
them once• Enthusiasm: Choose work you like, enjoy the challenges• Faith: Believe in yourself!
Company Location
• Location: 185 Montauk Highway Westhampton Beach, NY 11978
• Cost: $2,250,000 over all, $14,969.31 per month.
Product Summary
Products and Services:• Clothing store• Stylish selection• Low prices• Helpful employees• Provide highest level of customer
service
Product Summary Cont.
Competitive Comparison:• Annipaulsar Shopper Card – 15%
discount after ten purchases• Plus size clothing for men and
women• Detailed record on each customer,
logging address, purchases, size, customer follow up, in-house promotional purposes.
Product Summary Cont.
Sales Literature• 2,500 full-color postcard flyers with a 10%
coupon distributed throughout Westhampton Beach area, show our grand opening
• 200 grand opening invitations mailed two weeks before grand opening in May, 2010, include 10% coupon off customers first purchase
• 5,000 business cards with Annipaulsar Frequent Shopper Card on reverse side, include 15% discount on eleventh purchase
Target Market
• People who can’t afford to buy very expensive clothing
• All ages, gender, and size
Market Analysis
Market Needs: • Large assortment of sizes. Big sizes are
missing from some stores. Difficult for some people.
• Focus and attention to customer’s personal preference and customer retention
Market Trends:• Shopping is main trend. Very popular
during summer time because of tourists.• Locals during summer and winter seasons
Market Analysis Cont.
Market Growth:• Anticipate customer base growth• Customers tell friends, family, etc.
Competition
• Chic• Impulse for Men• Jimmy’s• No Worries “Life Is
Good”• Shock• Westhampton T-
Shirts Co.
Strategy and Implementation Summary
• Well trained employees, kind and helpful
• Strong relationships with customers and community
• Try hard to be successful and lasting as a company
Strategic Pyramid
Planning
Vision
Goals
• Planning: Know what is important each day, set priorities accordingly.
• Vision: Think BIG, keep success in mind.
• Goals: Sets goals. Plan how to achieve them.
Marketing Strategy
• Sales promotion• Loyalty with customers• Marketing budget won’t exceed 5% of
gross annual sale
Sales Strategy
• Qualified, experienced, polite and kind employees
• The Annipaulsar Shoppers Card
Strategic Alliances
• Lavish Beauty – Cosmetic boutique on Main Street in Westhampton Beach
• Female customers can buy cosmetics from Lavish Beauty to wear with clothing from Annipaulsar Clothing
Web Plan Summary
• Important to have this website• Tells people this business exists• Potential customers can learn about
our business
Website
• Adobe\business management\website.pub
Management Summary
Owned and operated by Sara Zarowin, Annika Christensen, and Pauline Warroquiers
First time owners and managers of own company
Determined to make the business successful Part time associates workers Need of an organizational plan Sara Zarowin will be the marketing manager Annika Christensen will be the purchasing
manager Pauline Warroquiers will be the financial
manager
Organization ChartOwner
Sara ZarowinMarketing Manager
OwnerAnnika ChristensenPurchasing Manager
OwnerPauline Warroquiers Financial Manager
AssociatePart time
AssociatePart time
Financial Plan
• Growth will be moderate • The money balance will always be positive. • Being a retail environment we will not be
selling on credit• Will accept cash, checks, and all major credit
cards• Marketing and advertising will remain at or
below 5% of sales• Will continue to reinvest residual profits into
company expansion, and personnel
Break-Even Analysis Graph
Breakeven Analysis Graph
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Milestones
• Secure Finances – May 2009• Obtain Constructor Bids – August 2009• Hire Constructor – September 2009• Hire Employees – March 2010• Opening Date – May 2010
Long-term Plan
• Clothes are not expensive, will need more time to make more profit
• Want to expand our business, won’t happen in 3 years.
• Building will stay the same, going to sell shoes and accessories after a few years