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Advanced Info Service Plc.004
“Advanced Info Service Public Company Limited (AIS) is a
wireless telecommunication leader with market share by revenue of
over 52%. We focus on delivering the best customer experience
through our premium network coverage that extends to all 77
provinces of Thailand.”
AIS As the largest telecommunication service provider in
Thailand, we are committed to supporting and helping the country
grow through the provision of a quality network coverage which
reaches more than
80%ofthepopulation.Throughtheconcertedeffortsofover10,000skilledandknowledgeablestaff,wedeliveraqualityservicetomorethan41millionsubscribers.Serviceexcellencehasbeenourcommitmentfor
more than two decades.
Company OverviewCompanyname
AdvancedInfoServicePublicCompanyLimited
Headoffice 414,Intouchtower,PhaholyothinRoad,
SamsenNai,Phayathai,Bangkok10400
RegistereddateintheStockExchangeofThailand 5November1991
Authorizedcapital Baht4,997,459,800
Paid-upcapital Baht2,973,095,330
Marketcapitalizationasof27December2013 Baht593,132.52million
Company Overview
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AIS Sustainability Report 2013 005
Our BusinessAIS and our subsidiaries provide mobile phone
serviceson900MHzand1800MHzfrequencieswithGlobalSystemforMobileCommunication(GSM)
technology,knownas2G,andsupply3Gtechnologyonthe2.1GHzfrequencythroughthe
digital Universal Mobile Telecommunications System(UMTS).
Further information on AIS and our subsidiaries can
befoundinour2013AnnualReportatwww.ais.co.th Last year, AIS
continued to focus on providing
quality service in order to support the increasing number of
smart device users. We increased
thenumberof3Gbasestationsonthe2.1GHz
frequencytoatotalof13,200basestations,covering all 77 provinces in
Thailand.
We also teamed up with our partners to develop new innovations
by providing comprehensive digital services to create competitive
advantages and help the country achieve sustainable growth.
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Advanced Info Service Plc.006
Vision and MissionVision
To lead and shape the multi-media communications market in
Thailand through innovation, customer experience, technology,
people and culture.
Mission
•
Wecommittodeliversuperiorandinnovativeservicesthatcanaddvalueandenhancepeoples’
daily lives.
•
Wecommittoprovideourcustomerswiththebestcustomerexperienceatcompetitiveprices.
•
Wecommittodriveintrapreneurshipandaprofessionalworkcultureforallouremployees.
•
WecommittoenhancevalueforourstakeholdersthroughSustainableDevelopmentandcreating
valueforsocietythroughCreatingSharedValue(CSV).
Products and ServicesAIS is Thailand’s leading wireless
telecommunication business, providing domestic mobile phone
services, international direct dialing, and international roaming
services.
In addition to the quality service we already deliver through
our nationwide network, this year we upgraded
from2Gtoa3Gservicewhichsupportsdataspeeduptoamaximumof42Mbps,enhancingtheexperienceof
customers using the internet on mobile devices. In response to the
increasing usage of smart devices and social network trends, we
also introduced a wide variety of affordable communication devices,
new applications and segmented services to meet the specific needs
of diverse customer groups. These new products and services are
listed under the concept of “One more great thing we
understand”.
Business StrategyAIS is committed to maintaining a leadership
position in the Thai telecommunication business. We build quality
services across all dimensions, including quality mobile devices,
quality nationwide network coverage, and innovative new
applications and services which meet customers’ needs and
complement their lifestyles. While continually working to develop
the telecommunication industry - an important driver of the
nation’s economy - we also have a great responsibility to society
and all stakeholders to promote sustainable growth.
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AIS Sustainability Report 2013 007
AIS Business Strategy
AISBe the leader of Thailand’s wireless telecommunication
business
Deliver quality in all dimensions: devices, network,
applications, services(QualityDNAs)
Maintain leading market share and commit to delivering
shareholder returns
• Introducedmobiledeviceswith segmented prices, meeting needs of
diverse customer groups
• Established3G2100network covering 70% of the population
withinonly8months,fasterthan the target required by the National
Broadcasting and Telecommunications Commission(NBTC)at50%within
2years.
• Introducedapplicationswhich match various lifestyles, for
instance, AIS Mobile Barclays PremierLeague,whichallowsAIS
customers to watch matches live in HDqualitythroughouttheseason
• Providedmorethan1,000device gurus at AIS shops to offer
consulting services to customers
• Continuedtomaintainleadership positionwith52%marketshare in
terms of revenue, which is rankednumber1inThailand,
servingover41millioncustomers
• Enhancednetprofitaftertax by4%from2012
• Generatecontinuousdividend payout for our shareholders at
100%ofnetprofit,twiceayear as specified in our dividend policy.
Business Strategy Operation Direction 2013 Performance
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Business Strategy Operation Direction 2013 Performance
Advanced Info Service Plc.008
Prepareandenhancecompetitiveness in readinessfor4Gservice
• Preparedfornewlicense auction(1800MHzfrequency)for
thedevelopmentof4G,including expediting communication to
customerswhouse1800MHz frequency to acknowledge and migrate to
another frequency.
Business Expansion Develop Thailand’s telecommunication
industry
Createbalanceinbusinessdevelopment to ensure responsibility
toward community, society, environment and our stakeholders by
following our sustainability strategy and fostering mutual
sustainable growth
• Builtemployeeunderstanding of sustainable operations aligned
with the corporate direction and AIS’s sustainability strategy
through internal workshops while deploying initiatives at the
operational level
Interest of society and all stakeholders (gain license to
operate)
Sustainable growth under theEcosystemconceptthrough
collaboration with partners
• Collaboratedwithmobilephone manufacturers for marketing
initiatives to target diverse customer segments
• Collaboratedwithapplication developers(viaAIStheStartUp
program)andpartnersto develop innovative services that match
customers’ needs in the digital age, for instance,
AISmPayRabbit,AISMovie Store,AISPremierLeague,
AISmPayMasterCard