GKO freight www.twier.com/gkofrete www.gko.com [email protected] GKO FREIGHT Success Cases Company: Lojas Renner GKO FRETE automates Renner´s freight verificaon Soſtware supports company‘s business growth, which jumped from 10 to over 100 stores throughout Brazil. Renner, famous for dictang the fashion trend in a segment known as lifestyle and the second largest clothing department store in Brazil, invests heavily in adversing campaigns with celebries and in logiscs to support their 110 stores spread throughout the naonal territory. There are, altogether, 103 stores set up in shopping malls and seven stores at central spots in cies located in the South, Southeast, Midwest, North and Northeast areas. From 2002, the company took a major step in its development: the collecons began to be designed based on lifestyles that reflect the values of its customers and composed of their own brand of labels. The stores began to display the products in a coordinated manner, facilitang consumer’s choice and opmizing the me spent on shopping. In 2005, two great moments marked the company's growth: a public offering of stock shares on São Paulo Stock Exchange and the implementaon of freight management soſtware GKO FRETE. "The soluon came to support the organizaon at a crucial moment, because growth was unstoppable and, with it, the operaons became more complex", says César Bugança, Renner logiscs operaons supervisor. "From 10 stores we soon jumped to 110 stores spread throughout Brazil, which forced an automaon of the transport informaon for a beer negoaon of freights and decision making." Prior to implemenng GKO FRETE, Renner logiscs department had their transportaon operaons data, as well as their carriers’ payments control, entered on Excel spreadsheets. Three people would handle and control the informaon however, with the fast-paced expansion of their department stores it was expected chaos due to the pressing increase of data being circulated and also the need for more people to monitor this informaon. The Soſtware By ancipang problems and to prepare the operaonal part of the company, Renner logiscs department sought GKO INFORMÁTICA assistance to prevent any disrupons at the retail outlets or a breakdown on transport operaons. The GKO FRETE would be used exclusively for freight control and verificaon, ensuring that rates charged by carriers would be seled in advance between the parts. The GKO FRETE implementaon took place in integraon with the corporate soſtware (ERP, Enterprise Resource Planning), used by Renner, which facilitated alignment in regards to the informaon technology scope and the data flow between all areas of the company - taxaon, accounng and logiscs, among others. The complex relaonship between the accounng area and the logiscs aspects can be perceived from its close connecon: invoices for freight payment are made based on the delivery notes. Thus, GKO FERETE had to be adapted to include a freight calculaon module according to pre-established routes. At the carrier’s end, as a posive aspect, GKO FRETE offered versality by sending electronic shipment notes, allowing a reducon of manpower and eliminang the papers from the process, two major causes of errors made during the process. GKO freight