Company LOGO Translation: A Multifunctional Task BY: Dr. Rana Raddawi Assistant Professor of Translation and Communication Skills American University of Sharjah [email protected]
Company LOGO Translation: A Multifunctional Task BY: Dr. Rana Raddawi Assistant Professor of Translation and Communication Skills American University of.
Dec 23, 2015
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Company
LOGO
Translation: A Multifunctional Task
BY:
Dr. Rana RaddawiAssistant Professor of Translation
and Communication SkillsAmerican University of Sharjah
Translation: Definition
1. The Science: descriptive1. The Science: descriptiveTranslations Studies (Holmes,1972)Translations Studies (Holmes,1972)
1. The Science: descriptive1. The Science: descriptiveTranslations Studies (Holmes,1972)Translations Studies (Holmes,1972)
2.The Practice: prescriptive (Munday,2001)2.The Practice: prescriptive (Munday,2001)2.The Practice: prescriptive (Munday,2001)2.The Practice: prescriptive (Munday,2001)
3.The Result (the product.)3.The Result (the product.)3.The Result (the product.)3.The Result (the product.)
Levels of Translation
Linguistic level (Comparative Studies.) Translation serves Contrastive Linguistics:Linguistic Translation (Seleskovitch & Lederer,1986)
Pedagogic level Translation is a means to teach or deepen language acquisition:Pedagogic Translation
Professional levelTranslation is an aim to bridge communication barriers between people with different languages:Professional Translation
Translation:product
Translation:science
Translation:operation
Translation:Professional level
Translation:pedagogicallevel
Technology
Translation &
Translation and Technology
•Word processing•Drafting•Editing•Sending•Publishing
•Word processing•Drafting•Editing•Sending•Publishing
•Documentation•Etools for translation•Machine-aided translation•Machine translation
•Documentation•Etools for translation•Machine-aided translation•Machine translation
•On line documents on Translation Studies:•Books•Essays•Authors•Databases•Publishers
•On line documents on Translation Studies:•Books•Essays•Authors•Databases•Publishers
ScienceScience OperationOperation ProductProduct
Translation and Technology
Science Online course Documentation
Publishers (John Benjamins/Routledge) Authors (John Hutchins et al.) Schools and Universities teaching translation Databases (Lexis-Nexis/Academic Research) On line Journals and periodicals on
Translation (Meta/Babel)
Translation and Technology
Operation Documentation
Online newspapers and magazines (akhbaar.com) Databases (Lexis/Nexis/ProQuest) Online libraries (AUC/Univ of Jordan) Search engines (google/altavista/webcrawler)
eTools online dictionaries (dictionary.com/onlinedictionary.com) Specific websites:
Babylon.comdictionary.com sakhr.com moheet.comarabicwata.orgarabworldbooks.com
Glossaries (build his/her own glossary)(babylon.com/[email protected])
Term banks (“any system which stores specialized vocabularies in electronic form”)(Baker, 2001)
Translation and Technology
Term banks Designed to aid the translation of scientific and
technical documentation Designed for documenting information on terms
and concepts TERMIUM EURODICAUTOM NORMATERM LEXIS TEAM BASM
Translation and Technology
Machine aided translation The use of computer applications in
translating a text The translator pre-edits and/or post-edits the
text The machine produces a rough translation of
the text Machine Translation
The translator does not interfere in the translation process
Translation and Technology
Machine Translation/MT The application of computer technology for translating texts
without the assistance of the human translator The aim of this translation is informative (dissemination of
information) Communicative
On line MT
Ajeeb.com
Sakhr.com
Misbar.com
Dictionary.com
Atasoft.com
Translation and Technology
MT software ATA software Al Kafi AL Wafi AL Mutarjim ALArabi AL Mutarjim AlFawri
Specialized Dictionaries on CD Al Mutarjim AlTibi (medical) Mujam AlMustalahat AIilmiyya (sciences) etc
Translation and Technology
MT/Examples In English: Bush pushes Europe to back democracy in the Middle East In French: Bush pousse l'Europe à la démocratie arrière dans le Moyen-Orient
In French:Bush demande aux pays Européens de supporter le processus de démocratie au Moyen Orient
In English: Bush requires of the European countries to support the process of democracy to the Middle-East (dictionary.com/on line)
الشرق في الديموقراطية لمساندة أوروبا الرئيسبوشيدعواألوسط
The president , Bush , demands Europe for support of the democracy in the Middle East (AL Mutarjim ALKafi/CD)
Translation and Technology
Product
Word Processing Editing (spell checker, grammar checker, style) Send Publish
CONCLUSION
Translation and Technology: towards speedy efficient and effective product of translation
IT a must EffectiveSpeedyMultifunctional
Towards Translation
THANK YOU
ANY QUESTIONS?
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