Company culture - turning business strategies into recognizable cultures and organizational behavior

For HRTech London 2016

Our Organizational Culture Mapping app

helps turn business strategies into actionable company cultures and organizational behavior.

THE PROBLEM

are not sure if they even have the right culture

86 %of business leaders see culture as

a critical business challenge generating competitive advantage

(82%)

72 %say they don’t really understand

culture

81 %Source: Human Capital Trends 2016 by Bersin by Deloitte.

OUR SOLUTION

For business leaders and HR

To track, map and develop culture based on what they do know: their business strategy

PRODUCT

An easy-to-use and modern online solution

Science-based mapping questionnaires for

businesses and people

Graphical presentation of the current and desired culture and

organizational behavior

Compatibility reports with employees and job candidates to

pinpoint strengths and development areas.

1 2 3

TRACTION

250 companiessigned up on HeeboApp

During our first month (Feb 2016) of launching the beta

+ 20 company culture profiles created

+ 100 compatibility

reports generated

Generating revenue already

OUR BUSINESS MODEL

Free trial / Report based pricing / Annual license based on number of employees / job candidates

During our first months we are:– Targeting fast growing SME’s especially in Finland and in the Netherlands– Evaluating additional business opportunities such as portfolio companies,

consultancy companies and companies merging with other businesses

COMPETITION

DRIVESBUSINESS STRATEGY

HELPS COMPANIES RECOGNIZE & DEVELOPREQUIRED CULTURE

MEASURES& DRIVES ENGAGE-MENT

CUSTOM ANALY-TICS

DATA DRIVEN PREDIC-TIVE 

ANALYSIS

EVALU-ATION OF 

PEOPLEFIT

ON GOING SURVEYS

BACKED BY

SCIENCE

HEEBO Coming soon Coming

later Coming soon

POMELLO CULTURE IQ ROUNDPEGG TEAMPHORIA

MARKET OPPORTUNITY

450 M

$1 Bn

Estimated new Culture Diagnostics

software market

Potential users in companies with +200

employees

4,5 M

Our total targeted share of the potential

users

10 MEUR

Our revenue target by 2020

TEAM

Team of 7 with a combined experience of 49 years in HR, marketing, sales and software developmentFounder noted as a forerunner in this field in FinlandKey advisors in Finland and in Silicon Valley

NEXT STEPS

Building the traction and a solid business case in selected European pilot markets over next couple of monthsRaising 0.5-1 MEUR later this yearUsing the money for further product development (predictine analysis and tailored recommendations) and to support international expansion

Hee.bo.Matching minds with

missions.www.hee.bo