Companies & Consultants That Have Provided Services To Leadnow From the design of Leadnow’s brand to the development of its donor base, website and video production, surveys and report editing, at least 17 companies and consultants have provided services to Leadnow. Vivian Krause September 14, 2016
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Companies & Consultants That Have Provided Services To …Companies & Consultants That Have Provided Services To Leadnow 1. Junxion Strategy, Vancouver, BC/India ² developed Leadnow
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Companies & Consultants That Have
Provided Services To Leadnow
From the design of Leadnow’s brand to the development of its donor base, website and video production, surveys and report editing, at least
17 companies and consultants have provided services to Leadnow.
Vivian Krause
September 14, 2016
2
Companies & Consultants That Have Provided
Services To Leadnow
1. Junxion Strategy, Vancouver, BC/India – developed Leadnow’s brand 1
2. Engaging Networks, Washington, D.C.
o promoted Leadnow’s 2011 Vote Social campaign on Twitter 2
o designed Leadnow’s donations page (2012) 3
o supported Leadnow’s Stop Maxim Coal Campaign 4,5
o surveys since 2011 6,7,8,9,10,11
3. Wakatara Digital Industries, Australia – built Leadnow’s original website 12,13,14,15,16
4. StratCom, Vancouver, B.C. – generated of a base of 1,800 monthly donors 17
Engaging Networks, based in Washington, D.C., promoted Leadnow’s 2011 federal election campaign, via Twitter. b
b https://twitter.com/engagingnetwork/status/56469133574946816
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Engaging Networks, Washington, D.C. Engaging Networks, based in Washington, D.C., developed Leadnow’s Donations page. c This was done before March 2, 2012.d
c http://www.engagingnetworks.net/sites/default/files/documents/ecf-ignite.pdf d https://www.engagingnetworks.net/us/presentations/three-stories-from-engaging-
networks-clients
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Engaging Networks, Washington, D.C. Leadnow’s Donations page, created by Engaging Networks, got a response rate of 0.75%, generating $25,133 from 463 new donors (average gift of $54). e
e http://www.engagingnetworks.net/sites/default/files/documents/ecf-ignite.pdf
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Engaging Networks, Washington, D.C.
Engaging Networks helped Leadnow with its campaign against Maxim Coal,
in Alberta. f
f http://www.engagingnetworks.net/us/case-studies/Leadnow-stopping-maxim-coal
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3. Daryl Manning, Wakatara Digital Industries, Sydney, Australia
In 2010, Daryl Manning Developed Leadnow’s ‘campaign system,’ he says. g
g https://twitter.com/awws/status/144955167396212736 and
https://twitter.com/awws/status/183766165586325507 and
Ethelo has conducted surveys for Leadnow since 2011. In fact, Leadnow was
the first client that used one of Ethelo’s survey tools. As shown below, as far back as 2011, Ethelo did survey work for Leadnow that helped to identify
electoral reform as an issue that resonated with Leadnow’s followers.k
k http://ethelo.net/Leadnow-first-ethelo-user/
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7. Popular Change
Leadnow has been listed as a client of Popular Change, a Victoria-based consulting firm specialized in on-line campaigning. 35 According to its website, Popular Change does: 36,37,38
o Voter/supporter identification
o Strategic area identification
o Audience-specific scripting
o List-building
o Phone polling
o Telephone town halls
o Fundraising
o Campaign & web-site design
o Database hosting & management
What services has Popular Change provided to Leadnow?
How were these services paid for? Tides Canada Foundation, the New Venture Fund, based in Washington, D.C.,
and the Gordon & Betty Moore Foundation have also been listed as clients of Popular Change but none of these organizations runs any publicly visible campaigns. This raises questions about why these U.S. organizations are clients of
Popular Change and who benefits from the services that they pay for. 39
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Clients of Popular Change
(Web-page Removed) l
l http://popularchange.org/clients as of September 14, 2015
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8. C Street Campaigns m
C Street developed Leadnow’s website for its Vote Together Campaign.