¿Cómo puede un destino "ganarse" al turista a través de las redes sociales?

Miguel Loitxate ‘Lonifasiko’BEC, 07/05/2015

#MinubeTalks

- Destinos y turistas: encuentros y desencuentros en la red -

www.Lonifasiko.com

http://www.lonifasiko.com


El perfil del turista/viajero ha cambiado

Tsunamis de información

La era del contenido visual

Nos fiamos de “la red”

Tendencias viajeras (I)

Tendencias viajeras (II)

Fuente: Libro Blanco de los Viajes Sociales http://www.minube.com/externos/libro_blanco_de_los_viajes_sociales.pdf

Fases de un viaje

Me inspiro

Me informo

Planifico y compro Viajo Lo

cuento

RRSS, Blogs e Internet:Antes. Durante. Después.

http://www.minube.com/externos/libro_blanco_de_los_viajes_sociales.pdf



¿Cómo “ganarse” a un turista a través de la red y convertirlo en potencial embajador de tu marca/destino?

Escucha (Hiper)Activa

Foto: David Goehring

https://www.flickr.com/photos/carbonnyc/7312596038/in/photolist-c9bY33-NZKuz-7FKdyC-ehZSgC-22EQg4-bmS9Ec-bmSa2R-qgxSdE-8vBW8X-riqX5L-bmS9V4-ccDJyY-9wPvBM-8hkvNY-KY9Z8-4Eru8A-du6QC8-83831q-qJjmJw-dQqg52-6WLp6v-bmSadR-2aKha7-kcTXe-2iiigd-qxVPQM-bPpS7F-kXRbRc-rMDiR-63YUCT-5ehJup-DWRB-KYktk-ahvp8f-gJCA39-dK5fSY-5HajLP-3atq8S-kvDuY6-aw8CwB-oJoKXW-2nEkS-dhU9RW-4iAF5t-6LqBPm-bQDcbZ-6NFkpd-aXrqQP-4KEN1X-5QoPWe

Profiling del usuario

Foto: Iñaki Huarte

https://www.flickr.com/photos/pixsend/5195113110/in/photolist-8V5j8G-oy8VrE-oxXBTL-oxXBDh-6mCLZ3-dNEDhT-9AgMWd-dNr1TV-dNwHt9-rTNCi-m6vW8-e9CGMn-9SHghR-dNr58z-dNwCAo-jK8kU8-8F7xr7-5C5mHr-gu9azb-6mHNdJ-6SuPSd-6mHNiU-8or34T-6mDDiZ-7N7mZc-2uLpb-dbbrxm-8F4nHi-6myB9z-oVW8sa-2uLgY-cvJczf-nCcwG4-vWAJ-6mDDGi-5GxpeD-5annf9-5ai5Un-5annZU-9uChic-dHbqYW-bca4Rx-bcap2v-hHU3vu-7xaMaK-e6HXjD-gu9uq8-7MnSrQ-51rJ6v-dfQCL2

Ayudar e informar

Foto: Betsy Weber

https://www.flickr.com/photos/betsyweber/8499223554/in/photolist-dX3K49-9AQWFJ-4JQE92-5GCjvp-rBAjn9-63jiS9-fjKtqx-9qMyPT-9qtG2x-dJMPRq-oDh83y-58CsqL-5Rz9G-4TY5aF-9EuXjQ-ivG69R-3QrFUN-85Zj8f-7rrxxh-72b66a-4GkTux-9AND4Q-344QUT-5bsBdb-8dPibx-LMQZz-bF5gkE-caazWd-9raNuK-qkmJWw-4NAeyW-7L2jLh-4UiogF-7MFnqH-HCJzd-azRhag-dXHQWF-bk7tHV-gPaCyA-e4vxUD-57AGv7-8YzNFX-auHaMM-gkMLXV-dBUmsW-8t827y-8v8BxH-4ymJbQ-oS52xG-kPgZLc

Rapidez

Foto: John Fowler

https://www.flickr.com/photos/snowpeak/3762193048/in/photolist-6JsdVo-6JsfKE-bWugk2-iAY7Q-nt8E9i-8zGf9K-6Jo9sa-2Ktzho-5hZRRz-8FtdcN-75EDVH-a1gDjw-5uT2xD-4TEV4j-6RJLr2-291EB-2WpyUt-ff1ceM-48sAfq-ag5w9A-2j79ir-26RFXL-oRMBxJ-Kn6SC-8BZKzE-34Ydj3-oMXFEc-6nuyEh-qdKZxj-4DPcJ-74Ai6o-8i7aD3-eFdBBk-jTKiQ8-eWRq66-83hSY8-4gGbQD-ag6zbJ-2PCb6c-6E8dA9-QXnz9-oMnMx-6VuHPV-99AY2c-ewWiHQ-4DPcH-g7zFa-76fSu5-rLESw-pwe6H5

Compartir

Foto: Purple Sherbet Photography

https://www.flickr.com/photos/purplesherbet/10422047853/in/photolist-gSXHJe-4fwCeW-nqpBvM-3ZLF1-nqSTND-mHK5hk-kBBteb-hDFTN-ooqp55-5nR1w9-4WfCmJ-i4vXfU-rnWwNN-4nKhwW-4CwveN-hawUcj-h7Quc6-hax9VA-noQFDH-rWA8GX-wRJmH-iyMUru-5mDaBp-544gyU-heBmYG-oh7J4S-6KQFnE-cUbyNs-5PHUJH-9LXbVv-5x8q5V-u12tf-dATt88-4rFo53-9gog9m-hhwaGA-dLCT7J-6VAYSc-7hqpx2-nghgZv-dkXfV1-d2hVAA-nSoUEy-gypsuG-aGswsX-4QjFfw-5mDCSt-9GgM1X-9eLbD2-5LLdTH

Calidad vs. cantidad

Conversar, “conectar”Foto: Pedro Ribeiro Simoes

https://www.flickr.com/photos/pedrosimoes7/8578279742/in/photolist-e52VGS-dyg4cv-aueK7-k67A5H-yt6ry-c1ePyE-fBeg1w-shC3pZ-gqrL9-cjk3rA-8LyEF5-foxgJ7-hz4pU7-5VUGrZ-p8FTnW-at9FgL-p8GT6P-j8ngik-pgXFLf-qwTrr-6CdVaQ-qeuCa1-pTtcv6-7Mzmhm-6MpAbZ-9WSu-NmKAk-bnRpHQ-orziVn-dkEXeP-aF8nyQ-ru5yJv-qLiEug-oxHn6M-5fKBTq-piHK3r-qArCwJ-6U89d1-9ooeNc-5Xjxdn-ntrGCA-rM3AE9-4MuFKC-24Wjr-5CUign-7hgxbJ-qAvvf4-EJ8kt-aSyeGv-6SEWFY

Tono informal, humor

Foto: Pedro Ribeiro Simoes

https://www.flickr.com/photos/pedrosimoes7/8681932496/in/photolist-eecb4j-mfPQTC-koVDm7-2xgotj-j3rmGb-np9t56-9HWv6K-2jrLgf-55XTvr-qzoKz9-CJML3-3wSQV6-9yyitf-6N72iH-7ktnvv-jKRqY3-q95DYd-bGeZjP-rHNVPK-4X3LvS-f4RkBN-bT9zFD-mbXmVn-69ZvX6-chhL91-ccpPcb-4r7VzW-bBjFbb-pkEaD-oKg1Vd-ppp5oM-NZweC-dQhYM-o4z17Q-nGL3yN-dpo1Lh-4czT6B-bAuyYU-8vRN9e-4bMEKe-qit9RY-ehGRgb-uqwNj-euv7jT-rPEv4b-3d9cBN-muY3i2-raYHq5-mP2JTA-7AmTNv

Distinguirse o…¡extinguirse!

Storytelling

Emocionar

Inspiración

Retar / Gamificación

Spam? No, thanks!

Foto: Mike Mozart

https://www.flickr.com/photos/jeepersmedia/12884643273/in/photolist-kCzaxX-qZehs-3m4Gr7-2vvNi-yPntS-kCyErH-7CvvwT-ty5as-tuDnR-4tC4NY-qKHSv-5VbfHx-4sqgZw-bQqJC2-4exakY-ndK26w-5V6dce-8cyGzJ-7pGeHa-4nFSR8-39r59D-byQVRt-9qgAWA-8paDxj-EEYrx-8Hw2Xd-5GKBBe-5BbPza-dGgMmt-hwQSZ-7BT5xh-2j7Snt-abA9Mi-dLzuZ9-6V9McA-7smqN4-sg8dGM-9qrrwi-8RkH4r-66U9KY-7EauBz-pP1xE-qfxcq-4ZwmfM-bq1gWk-7ovjqJ-9tnKaw-8AeGgj-86ULoc-7WCyG4

Sentido común

Foto: Sawdust Media

https://www.flickr.com/photos/sawdust_media/5162254939/in/photolist-8SaUxv-gdHwu-4DYTBV-ntdZ8S-4f9Yw5-hp365d-oSgoFZ-pwELKw-dfuQVK-8mKhCa-b4Z63i-pC4THK-2ZE3ML-5uNMUe-2bqYN-547iMG-F7xUR-6KsxCJ-dwNofW-qGx2EP-6QeJ1p-aRvTpn-oCdrnA-8KBwXr-pRWbnE-rriayD-a7hnXw-6AMveB-6D8zBt-so6dGe-rr8eJy-s6vZsh-s6ycH7-7K5aHN-s6ybRC-aRvTGx-bBw6op-8519Lg-6e3DgQ-7dPHap-67qToF-8jaWxL-5Ar64G-dxoS4b-89TAQ-7huBWx-9czfwn-a5hPTN-9dXzoE-extCXB

¿Hay oportunidades en RRSS?

Anécdotas 2.0 curiosas (I)

Anécdotas 2.0 curiosas (II)

Anécdotas 2.0 curiosas (III)

Anécdotas 2.0 curiosas (IV)

Be liquid, my friend!Foto: Karl Reif

https://www.flickr.com/photos/43433476@N03/16350474078/in/photolist-qUQsiu-qX87dV-fsVh52-bws8aC-6sQcG4-fQ1JYV-8foQ5o-hmhbK2-cN5xEw-ckD7af-34rf4R-fxiW8j-deCD2N-9azvwC-q4nB6W-ok3GU7-ch7rqb-8kvbTg-pVB77T-ed8zDf-ovQCun-7ShrxY-9ax65r-9aAdaw-9ax6T8-fMxemF-bYj9qq-9aAdqh-55rP97-nU7WCT-9aQzHz-7QAGuF-cYaZoA-4YWtvW-q2YQWp-9aQek2-9aA9gJ-9aToKj-MEW7r-4wtjLT-fWQMAd-dbLRaH-ao3P2G-otVtos-dF1SXc-i7jDga-bYirc3-9awYmz-7eEbDP-4LWiVT

#AlwaysLearning

Medir / RoI

Foto: Steven Depolo

https://www.flickr.com/photos/stevendepolo/5111008851/in/photolist-8MDfSg-bJHFzM-5UDjxE-rjR77Q-r5yA89-rn3Peb-rn1GDa-r3PvC8-qq9vEU-r5yzz5-r5zuS9-rjR62U-rn1FQg-r5yyVE-rn1FvP-qq9uG1-rn1Fmv-r5yyo7-5w275G-rzJrS9-arjonn-ftDwK-dGGMN8-r4Zy9t-hD7JTZ-6zmjuu-qGEp2j-hjbY5-a7Lw7y-hD9cR2-p4nDT4-8FoHPq-qRYwJj-sogkJk-6tm9wo-jmM4ck-9pYGWE-hD7Jqz-37RxFy-cA7Mrs-9BxVNm-9AFjQv-9LbTdC-9dmWDn-d6PKFm-d6PKsq-d6PKgJ-d6PK1N-pTW2dC-9Bv2Z4

Escucha (Hiper)Activa

Foto: JavitoPito

https://www.flickr.com/photos/javitopito/2207238625/in/photolist-4n3F9n-9TNjX8-bmBCei-4z2K7d-5eHJuj-54uhSz-pLTazk-5hK5C2-9NYpXH-2TQkwg-6DQdEN-gZxw9h-4r7e63-zSBLt-qzYNcB-9Js9s9-cE53p9-5EVG2L-6L34zF-dj6NU8-dj6LWG-dj6LQA-dj6NxK-dj6LA1-dj6Ngg-dj6Lhs-dj6MZ6-dj6MRt-dj6KRd-dj6KGj-dj6Kn9-dj6Kbm-dj6K2G-dj6JW7-dj6LCV-dj6Lw2-dj6Jzo-dj6Ljp-dj6LaD-dj6L3r-dj6J5y-dj6KJc-dj6HKN-dj6HBU-dj6Kne-71qMWs-8VyCnK-8VyD8n-66w5w5-cJsre

Generosidad

Keep calm

Personas

La gente se lo quiere pasar bien...

…¡Extremadamente bien!

Foto: Walter Vargas

https://www.flickr.com/photos/waltervargas/8540405301/in/photolist-e1FNXg-38FRBo-eAmSwn-g1K1ra-em2nuE-4vGq6m-fk4yYS-25PpMf-52hddv-oUcbFE-4QWFtz-rcbaVJ-55o3ke-PFnio-51X91C-51HagQ-8KtfBz-o84heD-9fUoH1-5JNiEk-8SFa6n-92RhWg-ae32Y5-vpLz-cVxBZj-kZQS9w-25PpJf-8Kth5M-pAwP6o-pQPoqw-pAzPnb-pSV48Z-pAxLsV-pAuj7B-pAzP2b-57MCc1-51Xg85-5HffhL-8cYRAK-57MD1Y-57HteR-57MCLw-57Hs5e-3KN9tG-8KthiP-8KwjMs-8Ktgtz-8Ktgaz-8KwiQS-8Ktfji

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Eskerrik asko!Gracias!

Ready?

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¿Cómo puede un destino "ganarse" al turista a través de las redes sociales?

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