Community Not Customers Whānau Focus Esther Roberts – Taki Rua Productions
Community not Customers: Whanau focus
Jun 23, 2015
Taki Rua Kaitiaki, Esther Roberts, takes a look at how the concept of whānau has informed her work in audience development alongside Taki Rua’s Te Reo Māori Season – National Youth Tour.
During this session participants will learn how the company established its Whānau Performance Pilot and take part in practical exercises that explore how the whānau approach can be used as a framework for growing meaningful relationships with audiences and communities.
This session will appeal to arts managers, producers and artists who are;
• Interested in diversifying their work / programmes to engage communities;
• Passionate about building meaningful relationships with communities;
• Looking for new frameworks / approaches to develop audiences.
You are encouraged to bring along case studies, questions and examples around community outreach that you can work during the session.
During this session participants will learn how the company established its Whānau Performance Pilot and take part in practical exercises that explore how the whānau approach can be used as a framework for growing meaningful relationships with audiences and communities.
This session will appeal to arts managers, producers and artists who are;
• Interested in diversifying their work / programmes to engage communities;
• Passionate about building meaningful relationships with communities;
• Looking for new frameworks / approaches to develop audiences.
You are encouraged to bring along case studies, questions and examples around community outreach that you can work during the session.
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Transcript
Community Not Customers Whānau Focus
Esther Roberts – Taki Rua Productions
What is a 1 + 1 = 3 opportunity that could be explored in your organisation? What are some questions that you could ask your community to learn more about their needs? What & how other organisational areas could benefit from a whānau approach? E.g. management structure
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