Community Learning Programme (CLP): Innovative content development and dissemination approach

Community Learning Programme (CLP): innovative content development and dissemination approach

Community Learning Programme (CLP): innovative content development anddissemination approachDr Ankuran DuttaAssociate Professor, Bhupen Hazarika School of Mass Communication, KKHSOUManaging Trustee, Dr. Anamika Ray Memorial Trust

October 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa1

this presentation is dedicated toDR. ANAMIKA RAYOctober 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa2

Understanding communityDefining the term community is a complex concern, with various diverging perspectives and outlooks. How can we define the term 'community' in a simplest yet most comprehensive way? As we try to understand the term with a slightly different approach its observed community comprises of two distinct yet intricately imbibed phrases- Common and Unity (Common + Unity = Community)*Commons, simply refers to people or massesUnity stands for the state or feature of being one, uniformity, being in accord, harmony with one another or towards a particular cause. So, Community is a group of people with unification of some specific genre, may be geographical, political, economic, cultural, identity real or virtual.Examples.

* Concept by Dr Anamika RayOctober 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa3

Effective Communication for Community LevelRemember Seven Cs of CommunicationCommand attentionCater to the heart and the headClarify the messageCommunicate a benefitCreate trustCall to actionBe consistent

Esta de Fossard (1996) How To Write a Radio Serial Drama for Social DevelopmentOctober 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa4

Communication Approaches to build Healthy CommunityOctober 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa5

COL/CEMCAs Innovative Content DevelopmentCOL Model of participatory communication for learning: Community Learning Programme

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Basics of CLPFocus on the local level

Involve local stakeholders

Bring together different types of groupsOctober 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa7

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Prioritise the experience and stories of learners

Draw on traditional cultural formats, such as storytelling, drama, music and other folk media

Highlight interactive, dynamic and engaging formats

Promote multichannel and blended approaches

http://www.col.org/progServ/programmes/livelihoods/healthyComm/Pages/CommunityLearningProgrammeModel.aspxOctober 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa8

Collaborative Approach of Content Generation

Ian Pringle: http://www.col.org/SiteCollectionImages/collaboration.PNGOctober 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa9

Participatory Approach of Content Generation

Ian Pringle: http://www.col.org/SiteCollectionImages/participation.PNGOctober 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa10

Identifying the target audience

Ian Pringle: http://www.col.org/SiteCollectionImages/target-learners.PNGOctober 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa11

Blended Approach of Content DisseminationOctober 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa12

Processes of CLPOctober 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa13

Formative ResearchIt is research methodology that improves the practices of communication by understanding peoples interest, attributes, needs etc.The tools used in FR-Focused Group DiscussionIn-depth InterviewsCase StudiesObservationsOctober 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa14

Plan for CLP

October 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa15

Message MatrixThe Message Matrix acts as a guide to plan the programme in a systematic order to achieve the objectives and ensures the credibility of information. A message matrix should address the issue, objectives, probable outcomes, target audience and the sources.October 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa16

Example of Message Matrix

October 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa17

CLP Plan & DesignOctober 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa18

Thank you

[email protected] 23, 2015 DR anamika ray memorial trust, 2015; cc-by-sa19

Sub-issueBad practices / behavioursConsequences Good practices / behavioursBenefits

Malaria prevention Families not sleeping under insecticide treated nets due Ignorance (not believing that mosquitoes transmit malaria Lack of bed nets Laziness Not draining stagnant water around homes and in the community Not slashing down bushes around homes Not visiting health facility when sick Taking of painkillers instead of going to hospital for malaria treatment Pregnant mothers not taking drugs to prevent Malaria Families suffer from malaria Activities that would have developed the family stall because of illnesses or deaths due to malaria Mosquitoes continue multiplying Lack of good sleep Lethargy Anaemia Miscarriages Sleeping under insecticide treated nets every night of the year Burying ditches and draining stagnant water Clearing bushes around homes Hygiene Visiting the hospital as soon as one has signs of Malaria Pregnant women taking all malaria preventing drugs Pregnant women attending antenatal clinics Health families Families participating in activities that can help develop their families and communities Reduced incidences of mosquitoes Good sleep during the night Reduced miscarriages Deaths due to malaria are prevented

Recognizing danger signs in pregnant women Not visiting health facilities when a pregnant woman has or is experiencing the following: Discharging blood or water High blood pressure First pangs of labour Fainting Sepsis Swelling of limbs High fever Miscarriages Deaths Perpetual sickness Anaemia Complications during labour Pregnant women visiting health when they have or are experiencing the following Discharging blood or water High blood pressure First pangs of labour Fainting Sepsis Swelling of limbs High fever Reduced maternal and child mortality Reduced maternal morbidity Reduced cases of anaemia in pregnant mothers Reduced numbers of miscarriages and still births

Role of men in maternal child health Men beating their wives Men not going for HIV Testing and counselling with their wives Men refusing to accompany wives to antenatal clinics and to hospital Men not helping pregnant wives do heavy household chores Men not allowing women to go to hospital without their permission Men not saving for the women to go to hospital in time, and for the new baby Men not helping in caring for the baby or taking the baby to hospital Women miscarry Still births Premature births Baby is not protected from HIV Women have unplanned pregnancies Women suffer from hypertension and high blood pressure Men do not know the danger signs in women and children Men not beating wives Men going for HIV Testing and Counselling with their wives Men accompanying wives to the antenatal clinic Men helping wives with domestic chores Men taking a role in caring for babies Men allowing women to go to the hospital anytime the women feel unwell. Men saving for the wives to go to hospital to wait for their time and for the new born babies Health mothers Health babies Health families Reduced complications during labour Reduced cases of maternal and infant mortality