Community Inspired Design by Mary Rose Cook

Community inspired designUnderstanding the community

Uscreates is a behaviour change agency that uses collaborative design approaches to improve public behaviours for a better society.

Who are we?

Currently designing ways to….

… increase awareness and action of cancer symptoms with 40+ in Brighton

… reduce teen pregnancy in Bristol

… improve oral health and access to dentists for young men in Portsmouth

… reduce levels of graffiti vandalism with young people in London

Diagnose

Co Discover

Co Design

Co Deliver

Legacy

Diagnose

Co Discover

Co Design

Co Deliver

Legacy

Design ways to engage target group

Design ways to gather informative

information

Methods to engage

Methods to gather informative information

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Brief: Design ways to encourage conference attendees to travel using a form of transport

that has low carbon emissions.

What information do you need from the conference attendees to help you move further with this

brief?

Design….

How will you attract and engage the target group?

How will you extract the information from them once you have engaged them?

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Age

Gender

Lifestyle

Typical Day

Hobbies/interests

Beliefs

Family and friends