Community I Cafe

Collaboration.Innovation.

Sustainability.

Community iCafe: A Sustainable CSR Solution for Mining/Oil/Gas

Projects

SSG: Background

Founded in 2005 in Burlington, Vermont Provides advisory, training, assessment/evaluation

and field project management services Practice Areas: Tech at the Base of the Pyramid,

Corporate Social Responsibility, Public-Private Partnerships

Clients include mining/oil/gas firms, US government (USAID, State), multilaterals (IDB), foundations and NGOs.

Assignments completed in 30+ countries in Asia, Africa, Latin America, Eurasia and Eastern Europe

CSR at the Community-Level: Challenges Industry under increasing

pressure to do more than just ‘charity’ - sustainability is key

Poorly designed CSR can result in a sense of dependency or entitlement from stakeholders.

Getting CSR right can be time-consuming - stand alone actions are also expensive

Effective CSR empowers stakeholders.

Effective CSR leverages both community and company resources.

Broadband connectivity has great value for companies and communities alike.

Demand for turnkey solutions

Why not leverage your investment in project site connectivity to improve the lives of stakeholders in

neighboring communities?

SSG Solution: Community iCafe

Connects the unconnected

Empowers communities

Promotes income generation

Leverages existing investment in connectivity

Base of the Pyramid (BoP) consumers value communications every bit as much as large

companies.

Community iCafe Uses Micro-franchising to

ensure quality and sustainability

Standard business model and replicate its processes and procedures

Franchisor provide training, procedures, processes, discounts and tech support, brand/marketing

Franchisee independently owned and operated Micro-franchising is an ideal business model for

Shared access centers/I-cafes in rural areas.

Sate Broadband Access Model

Project Site Sat.

Receiver/ RouterSatellite

Service Provider Uplink

Sub. Management

Internet Backbon

e

Project Site Sat.

Receiver/ Router

Project Site

Sat. Receiver/ Router

Sub. Management

Sub. Management

WiFi Access Point

WiFi Access Point

WiFi Access Point

Community iCafe: The Basic Architecture

Slide Courtesy of Global VSAT Forum

Community iCafe in Action: Easy Seva in Sri Lanka

4 low-cost PCs, 1-2 VOIP phones, printer/copier

Wireless broadband connectivity

Entrepreneur owned and operated

.37/hour for broadband Also offer mobile top-up,

photoshop, printing, etc. 55 iCafes serve 10,000+

customers/month Each owner nets between

$150-$250/month

All 55 Easy Seva Community iCafes are clean and affordable places where rural residents can access broadband services.

Community iCafe: Why is it sustainable?

Local franchisee takes a micro loan for PCs and Op Ex

Earns income by charging fees to customers for usage and services.

Pays connectivity fees Franchise fees to cover

business and IT training, tech support and servicesRather than create a sense of entitlement, why

not promote entrepreneurship? A Community iCafe is a micro-business that generates

income and provides new opportunities for stakeholders.

Community iCafe: Benefits

Broadband access is proven to raise incomes in remote communities

Provides educational and training opportunities A visible contribution to local stakeholders Franchise support increases success rate. A turn-key CSR Solution Can help meet PSA or Social Fund Requirements An opportunity to partner with government, donors,

carriers and communities.

Community iCafe: The Future Plans for 5-10,000 in

Vietnam in 2010-2013 Deployments in Southern

Africa, Middle East under consideration

New Partnership with CEDPA to use Community iCafe in the battle against HIV/AIDS

Use of Wifi to extend connectivity into schools, local government, clinics, etc.

Thank you!!!

[email protected]

www.ssg-advisors.com