Community Engagement and Social Media: A Case Study How Social Media can transform the way local government interacts with communities. Fergal Coleman and Belinda McDaid © SYMPHONY3 | All Rights Reserved 1
© SYMPHONY3 | All Rights Reserved 1
Community Engagement and Social Media: A Case Study
How Social Media can transform the way local government interacts with communities.
Fergal Coleman and Belinda McDaid
Introduction
• Fergal Coleman – Symphony3• Belinda McDaid – City of Kingston
www.symphony3.com/community-engagement
@symphony3think@kingstoncc#community
Our Story is about…
• Openly discussing ideas and collaborating with peers
• Using technology to reach previously disengaged members of the community– Time poor– Incapacitated– Socially isolated
• Upskilling and challenging ourselves to provide a better service
• Realising that we don’t know everything and we may make mistakes
It’s ok to make mistakes!
Community Consultation at Chelsea and Kingston
• Chelsea Community Renewal • Local Action Plan • Demographic – who are the target audience • Who’s Missing• Engagement Strategies – multi layered approach • Identify key partners / partnerships • AccessIT • Have Your Say Day
Social Media Context
• Social Media in everything we do - CEO• Employees empowered to use the tools
to solve problems• A Framework and process in place– Policy– Training– Eight week working groups
• The community engagement team is an energetic group
• No major budget – we need to be creative!
Step One: It starts with a chat…
Step Two: Lets go one better…
Step Three: We may be on to something!
Researching and Trialling…
The future: a consultation portal and process
Conclusion
• Create the right culture• Have a framework and process in place• It’s about people• Know your audience – demographics / community
profile• Understand their issues and where they are online• Engagement strategies – use the tools to enhance
and monitor community participation• Identify key partners / partnerships • Have a GO…
Questions?
www.symphony3.com/community-engagement
@symphony3think@kingstoncc