Community e Stores, Inc.. Community eStores 2002 – Started providing ecommerce solutions for nonprofits – Less than 10 products 2012 – Provide largest.

Community eStores

•2002–Started providing ecommerce solutions for nonprofits–Less than 10 products

•2012–Provide largest integrated ecommerce, inventory and distribution systems –Most advanced product fundraising solutions–Over 7,100,000 books, calendars, CDs, DVDs and gifts–New products added 250 days a year–Total inventory of over half a billion products–Warehousing and fulfillment are second to none

Organizational Hierarchy

Customers

StoresDistribution

CentersPA, IN, OR, TN, FL

How it Works

Affiliates and Partners

• Partners– Fills in the holes - on the ground– Limited to 50 organizations– Primarily use BuyerTopia.com– Individual sites for very large organizations

• Affiliates– Designed to respond growing number of

“Rather do it ourselves…”– Unlimited number of organizations– Limited number of strategic store systems

Current Community eStores Sites

Current Partners & Affiliates• Retiring USAF sergeant• International entrepreneur from Germany, raised in Africa

and educated in the UK• Single moms• Salesman from England• Part time minister• IT director• Real estate investor• Former finance and HR manager• Former university professor and administrator• Class mom, Girl Scout leader, and Sunday School teacher• Marathon running and global mountain climbing Princeton

graduate

Who Does What

• Learn the Business• Marketing• Communication• Nurture

– Track, report, advise

• Keep Learning

• Orientation & Training• Site Store

• Logo/site Development• Hosting & Maintenance• Continual Improvement

• Product Acquisition• Marketing Programs• Warehousing• All Processing• Fulfillment• Customer Service• Advertising• Continual Training

What You Do Community eStores

Traditional Product Fundraising

Multiplier EffectThe number of organizations (schools, sports leagues, bands, clubs, churches …)X The number of constituents (students,

athletes, players, parishioners…)X The average number of buyers per constituent

(ranging from over 30 for schools…)X The number of products each customer buys

X The average price of the products purchased

= Total Sales = $6B

Product Fundraising Value Comparison

Based on 10% partner/affiliate profit.

Product SRP / Price = Value

Premium Gift Wrap $ 3.95 / $ 10.00 = 0.40

Candy $ 9.95 / $ 15.00 = 0.66

Book @25% $ 9.95 / $ 8.78 = 1.13

Audio Book @25% $ 14.95 / $ 12.09 = 1.24

Innisbrook

Hershey’s

Provider

Revenue Allocations

No matter what, we all just have 100% to work with…• Cost of Product• Organization Profit• Provider

Community eStores Fundraising Dollar

Community eStores Model Highlights

• What buyer/donors (parents, relatives and neighbors) and organizations want, the way they want it, since 2002

• The ultimate product fundraising provider- Inventory, features, service- Continuous feedback

• State-of-the-art distribution network̵M Real time inventory management̵M All shipments tracked

• Latest, feature packed technology• Merchandizing

- Year round marketing- Easy to become habit forming- Special announcements & offers

Competitive Advantage• Over 95% of product fundraising is completed between September and December • Educate to make the best decisions• Transparency• Fulfillment is second to none• All products returnable• Automated recordkeeping• The most products, value and features• Beginning in August the organizations’ share of advertising revenues will trump all the competition

Revenue Model

Source You Us

Store Sales Minimum 10% Gross 1%*

Collateral Advertising 33% 33%

Programs and Events Minimum 15% Gross Volume Incentives

*After volume increases

Collateral Advertising

• Optimum consumer goods demographic• $4.00 - $11.00 per sheet per shipment• Coupons – add value- Campbell’s- Personal products- Household products

• One shipment for every $30.00 in products

• Online tracking

Want to learn more?

Schedule a GoToMeeting

It’s informative, almost fun, and we’ll give you a gift

certificate.