Community Based Tourism in Bandarban, Bangladesh

Key Note Presentation by : Professor Dr. Syed Rashidul HasanDepartment of Tourism and HospitalityManagement, University of Dhaka.

Assisted by :Md. Saiful Islam Bablu, MBAMd. Mehedi Hasan, MBADepartment of Tourism and HospitalityManagement, University of Dhaka.

0.3 million

0.25 million

0.7 million1.5 million

Bandarban

Tourists Moving to Different Directions(Number of Tourists Yearly)

Bangladesh Tourist Map

AR

Let us see a video on

Bandarban-the hidden paradise

Current Status of Tourism

in Bandarban

TOURISM SPECIFIC CONTEXT

Around 700,000 tourists yearly Total Tourism Receipt Taka 100 crore yearly

Tourism Expenditure Taka 1429 per Tourist

Pick season (Oct – March): On average 3000 tourists everyday

Local People Received Taka 2500 per capita

Off season: On week-end 1500 tourists on other days 500 tourists

Purpose of Visiting Bandarban

Adventure (70%)

Leisure & Recreation (26%)

VFR (4%)

Types of Tourism and Relatively

Important Facilities:

Model For Bandarban

Tourism in Bandarban

Wanderlust Sun lust

Trekking

Track tourism Rest/Relax

Sight-seeing

Accommodation Food & beverage

Transport Handicraft/shopping

Cultural programs

Share of Tourism Receipts Retained inside the Bandarban by Types of Tourism

Outside 59%

Wanderlust Tourism (Receipts)

Outside 49%

Sun lust Tourism (Receipts)

Inside 41%

Inside 51%

VALUE CHAIN MAP FOR RUMA TREKKING PACKAGE EXPENDITURE (2013)Tourism Itinerary : Dhaka - Bandarban - Ruma - Boga Lake - Keokradang - Dhaka.

(Typical Package : 5 nights 4 days, Group of 6 persons)

Total Tourist Expenditure on Trekking Experience = Taka 14750 (per person)Published price of Travel and Trekking Package = Taka 14,000 (per person)

Share of Tourist Expenditure

Outside Bandarban = Taka 8750 (59.32%)

Cost of Inputs within Bandarban ( including Ruma) = Taka 6000 (40.68%)

41.69 %

Tour Operator

17.63 %

Transport(Dhaka –Bandarban – Dhaka)

13.56 %

Transport within Bandarban

6.78 %

Accommodation

Ruma & beyond

plusAccommodation

Bandarban

10.16%

FoodRuma and

Bandarban

5.09 %

Guide Ruma

5.09 %

Out of Pocket

Expenditure

Ruma & Bandarban

Service Inputs. Intervention needed for good accommodation in Ruma

and beyond, Good restaurants be established at Ruma and Boga Lake and

other camping grounds. Trained Guide be prepared to add value, and

availability of trekking equipment should be made locally.

VALUE CHAIN MAP FOR BANDARBAN NORMAL PACKAGE (sight seeing, Rest, Relax) EXPENDITURE.

Tourism Itinerary : Dhaka - Bandarban - Dhaka.(Typical Package : 3 nights 2 days)

Total Tourist Expenditure on Excursion Experience = Taka 8,200 (per person)Published price of Excursion Package = Taka 6,000 (per person)

Share of Tourist Expenditure

Outside Bandarban = Taka 4000 (48.78%)

Cost of Inputs within Bandarban ( including Ruma) = Taka 4200 (51.22%)

34.14 %

Tour Operator

14.63 %

Transport(Non-ac Dhaka –Bandarban – Dhaka)

12.20%

Transport within Bandarban

12.20 %

Accommodation

Bandarban (Classy hotel)

14.63%

FoodRuma and

Bandarban

12.20 %

Out of Pocket

Expenditure

100 %

Scope for Intervention

Stay more nights

Campaign be

Launched

FACILITIES FOR THE SUNLUST TOURISTS :

1. Sight seeing

2. Out-of-pocket expenditure (handicraft,

souvenir etc.)

3. Good Resorts to stay

4. Experiencing tribal culture

5. Excursions (e.g. boating in Sangu)

6. Good Transport

SUNLUST

Visiting Traditional

Tourists Spots

Buying Handicrafts

Staying at Hillside Resorts

Hillside ResortBoating in Sangu

Prantik Lake Meghla Tourist Spot Cultural Program

Tribal Village

Nilgiri Hilltop ResortNilachal

Golden Temple

Wanderlust

FACILITIES FOR THE WANDERLUST TOURISTS :

1. Good & Efficient Guides

2. Exotic Trekking Routes

3. Glamorous Track Routes for the moderate

wanderlust tourists.

4. Good Camping Grounds providing improved :

(i) accommodation

(ii) food

(iii) wash facilities

(iv) entertainment

Trekking Routes for the Adventurers

Trekking through Jhiri

I don’t Know the

way !!!

TRACK TOURISM ROUTE FROM RUMA TO

BOGALAKE(2 h 30 minutes from Ruma to Boga Lake)

s

N

EW

RUMA

BOGA

LAKE

There are

two villages

at

BOGA LAKE

1. Marma

Para

(Marma)

2. Bogalake

Para.

(Bowm)

Facilities needed to

be developed at

BOGA LAKE to

complete the value

Chain:

1. Accommodation

2. Food &

Beverage

3. Entertainment

TREKKING ROUTE FROM RUMA TO THANCHI TO

BOROMOWDOK

s

N

EWThanchi

Boro

Mowdok

Night Stay

TINDU

BCD

Night Stay

BORO

MOWDOK

BCD

Facilities needed to be

developed at

TINDU &

BOROMOWDOK

to complete the value

Chain:

1. Accommodation

2. Food &

Beverage

3. Entertainment (Cultural Show)

Additionally food & beverage

facility have to be

developed at

Tinkhamukh Para,

Remakri & Thanchi

Nafakhum

Waterfall

Boat journey from Thanchi to Boro Mowdok

It will take:

-2 h 30 mins from Bandarban to Ruma

-2 h 30 mins from Ruma to Thanchi

-2 h 30 mins from Thanchi to Tindu

-4 h 30 mins from Tindu to Tinkhamukh Para

-3 h 30 mins from Tinkhamukh para to

Boro Mowdok.

L

L

L

Bandarban

Ruma

Thanchi

L

Tindu

DCB

Tinkhamukhpara

L

Boro Mowdok

DCB

Tripura Para

L

Nafakhum

Tindu

DCB

Thanchi

L

Bandarban

Trekking route:

TREKKING ROUTE FROM BALIPARA TO RI SUNG

SUNG WATERFALL

s

N

EW

BOLIPARA

Ri Sung

Sung

Cho Chu Para

(Marma)

Night Stay

BCDL

Facilities needed to be developed at CHO CHU Para to complete the value Chain:1. Accommodation

2. Food & Beverage

3. Entertainment (Cultural Show)

It will take

-1 h & 30 mins to walk from BOLOPARA to

CHO CHU Para.

-1 h & 30 mins walk from CHO CHU Para to Ri

Sung Sung waterfall.

Our hosts have hearts to welcome us…

But poverty impedes……

Poverty Map

Source: Bangladesh Bureau of Statistics (2004).

Scopes for Community InvolvementProbably the easiest way to involve the localpeople with tourism and hospitality is initiallyto create trekking rest points (camping ground)located at spaces nearby the small ethnic“Para” (village).

Harmony & Friendship

Enhance Tourist Facilities, increase income for

the locals without harming environment &

Ecology

• “We welcome guests, but don't want Bandarban to become crowded or polluted

like Rangamati. We don't want to lose our culture nor see it consigned to a

museum. ”

—Raja Aung Shue Prue Chowdhury

Sleeping Arrangement Now ……

Desired at least…

Existing Restaurant

A good Place to eat

Washroom Now …

The Minimum Expectation……

MODEL CAMPGROUND

CottagesDining

Bath & Wash

Open Air Stage

Tents

Watch TowerHandicraft

Shop

Platform

for

mounting

tents

Dinning

facility

Open-air

stage

Bamboo-

made/

wooden

cottage

Toilet

facility

A small

handicraft

shop

PROACTIVE ROLES OF ICIMOD,

GOVERNMENT AGENCIES, AND

THE PRIVATE SECTOR

WHO SHOULD DO WHAT

The Overall tourism value chain in BandarbanTo

ur

op

era

tors

/

Ind

ivid

ual

de

cid

ers

Food &

Beverage

Local

Transportati

on

Handicrafts

/shoppingServices

Accommodation

* Hotel* Guest house* Boarding* Resort

* Restaurant* Hotel Food

service* Ethnic

Restaurant* Street vendors

* Jeep (Chander Gari)

* Boat* Three wheeler

* Tour Guide* Boatman*Ethnic Village

Culture &traditions

* Craft Villages* Shops * Tourist

Markets

Direct

Service

Provider

Chain

Support

Institutions

Non-

tourism

Sectors

Ministry of Chittagong Hill Tracts Affair/ Ministry of Civil Aviation and Tourism

* Poultry, Fishery

& Dairy farm* Fruit & Vegetable

garden * Training Institute* Fruit processing

plants

* Communication

Services* Construction* Furniture* Equipment &

Supplies

* Fuel Station* Vehicle

Importer/Producer

* Training * Licence Services

* Training service to guides

* Training forhospitality, food preparation andhouse keeping

* Security

* Training * Financial services* Market linkage

BSCICBPC/NHTTIBTB

Hill District

CouncilZilla Parishad Deputy Commissioner UNDP-CHTDF

Khudra Nrigoshthir

Sanskritik Institute

Local govt/ Community

administration

Tour operators/

hoteliers

Banks/ Financial

institutions/NGOs

WHAT

CAN DO

ICIMOD : Tourism

Development

Activities

Intervention by

ICIMOD

Time frame Resources needed Focus Groups

and

Beneficiaries

Identifying

different new

Trekking routes in

Ruma (covering

Thanchi)

Providing services

of Trekking

experts for

conducting survey

1 year (covering

both winter and

monsoon season)

Consultancy

services from

experienced

Trekkers

Adventure

tourists as a

whole. The local

community at

the end.

Improvement of

the existing

trekking routes

(for Ruma and

Thanchi)

Providing services

of trekking

experts

Continuous

throughout the

project period

Experienced

trekking

organizations,

equipment,

materials, plans etc.

Tourists and the

local community

Creation of

Camping grounds

at certain points

of the routes

(Ruma and

Thanchi)

Providing/

managing funds

Continuous

throughout the

project period

Financing the

purchase of

materials for

creation of camp

ground, indigenous

resorts, and other

facilities.

Local people

financially, and

the tourists by

receiving

comfortable

services.

Tourism

Development

Activities

Intervention by

ICIMOD

Time frame Resources needed Focus Groups and

Beneficiaries

Creation of

Groups within the

community who

will operate and

manage the

camping grounds

in long run (Ruma

and Thanchi)

Organizing groups

with the remote

ethnic people

along the trekking

routes

Continuous

throughout the

project period.

Motivational

campaign among

the tribal groups.

Services of the

heads of the

groups, Local

administration,

NGOs

Ethnic people

(making aware

about alternative

sources of

earning)

Training to run

the Camping

grounds

commercially

Developing

manuals and

organizing

training programs

Continuous

throughout the

project period

Marketing

experts, local

administration,

NGOs

Ethnic groups

(Ruma and

Thanchi)

Training to the

Guides

Developing

manuals and

organizing

training programs

3 – 6 months Tourist Guide

organizations

Ethnic young

people(Ruma and

Thanchi)

ICIMOD (Cont.)

ICIMOD (Cont.)Tourism

Development

Activities

Intervention by

ICIMOD

Time frame Resources needed Focus Groups and

Beneficiaries

Hospitality and

Catering training

Developing

manuals and

organizing training

programs, or

NHTTI of the BPC

could be engaged

1 – 2 years On-field training

program.

Trainer(s),

materials etc. are

needed. NHTTI or

any private

training institute

may supply.

Ethnic people,

mainly women.

(Ruma and

Thanchi)

Training for

making varieties

of handicraft

products,

Products needed

for trekking

Contacting BSCIC

for developing

training manuals

Continuous

throughout the

project period

Training manuals

and materials

Ethnic women

(Ruma and

Thanchi)

Tourism

Development

Activities

Intervention by

ICIMOD

Time frame Resources needed Focus Groups and

Beneficiaries

Marketing of

these handicraft

products

Creation of small

showrooms at the

premise of Camping

grounds. Contacting

the big NGO sales

outlets in Dhaka and

other places to seek

help in marketing the

products.

1 – 2 years Little amount of

funds may be

required.

Ethnic women

(Ruma and

Thanchi)

Making fruit juice Can help improving

indigenous method of

making juice

1 -2 years Supply of small

manual juicers

Ethnic women,

farmers (Ruma

and Thanchi)

Making power

available in the

camping grounds

Financing solar panels Throughout

the project

period

Solar panels Tourists

ICIMOD (Cont.)

WHAT

GOVERNMENT AGENCIES SHOULD DO

The Government Agencies :

Tourism

Development

Activities

Intervention by

Different govt.

agencies

Time frame Resources needed Focus Groups and

Beneficiaries

Inviting big

investment in

tourism (State-of-

art hill resorts,

eco-parks etc.)

MoCHTA Continuous Capital investment

(around Bandarban

Sadar, Ruma, Thanchi,

Alikadam)

Local people,

tourists

Developing

Transport

facilities ( roads)

MoCHTA, Dept. of

Environment,

CHTDB, LGED,

Continuous Mainly finance,

technical knowhow

Local people,

tourists

Developing supply

of Electricity

facility

PDB, REB, CHTDB, Dept. of Environment,

BUET, CUET

Continuous Finance and technical

knowhow.

Local people,

tourists

Promotion of

Tourism of

Bandarban

BHDC, MoCHTA,

BTB, BPC

Continuous Finance and technical

knowhow (Advertising

firms, TV channels).

Stakeholders of

Bandarban

tourism

The Government Agencies(cont.…) Tourism

Development

Activities

Intervention by

Different govt.

agencies

Time frame Resources needed Focus Groups and

Beneficiaries

Collection of

Tourism Data

BHDC, Bandarban

Police,

Accommodation units

in the district, BTB,

BSB, DTHM, DU

Continuous Technical

knowhow,

computer

networking,

questionnaire

development

Overall Tourism of

Bandarban.

Supply of water BHDC, Public Health

Dept, BUET, CUET,

Environment Dept.

Continuous Technical

knowhow,

consultancy

Local people,

tourists, Overall

tourism of

Bandarban

Maintenance of

Law and order

situation (safety

and security of

tourists)

Bangladesh

Police(may be Hill

Tourist

police),Community

Police

continuous Government

intention and

planning

Tourists, local

people,

entrepreneurs

Role of

Public Private Partnership

Tourism

Development

Activities

Intervention by

different parties

Time frame Resources needed Focus Groups and

Beneficiaries

Establishing hilly

resort around

Bandarban Sadar

BHDC, Big investors

experienced in tourism

Continuous Finance, technical

knowhow, trained

and skilled Human

resource,

Local people, sun

lust tourists

Establishing small

tourism related

business units

including

processing plants

for agri-items.

Private and Public Banks Continuous Financing loans to

the local

entrepreneurs

Local people

Maintain

Sustainability

(protecting nature

and environment)

BHDC, ICIMOD, MoCHTA,

BTB, Dept. of Environment,

Tour Operators, Local

community, Bandarban

Police, Local administration

including Municipality

office, Hoteliers’

association.

Continuous Finance is needed The Hill district of

Bandarban, the

tourism treasure

of Bandarban,

Image of

Bangladesh

PPP

Future Bandarban : See, Feel, Enjoy the heaven…

Elevator Tree house

Rope wayCottage casino

Bandarban

THANK YOU