Community and Innovation - Casalini · PDF fileCommunity and Innovation Fiesole 2008 ... OhMyNews OkCupid One World TV Open Directory Project orkut Our Media ... Outsell Fiesole Community

© 2008 Outsell, Inc. All rights reserved.

Community and Innovation

Fiesole 2008March 28, 2008

Leigh Watson HealyChief Analyst, Outsell, Inc.

22© 2008 Outsell, Inc. All rights reserved.

24eyes 24x7 News 43 Things 4INFO About.com ADDICTINGGAMES.CO AdGabber Advogato Aggregato Alesti Feed Reader

AllBusiness Alta Vista Babel Fish AmazonMechanical Turk Amobee AnswerBag Answers.com Applied Marketing Science, Inc. aSmallWorld

Assignment Zero Attensa Online BeanRocket Bebo Big Idea Group BioMedNet BlackPlanet.com Blinkx Blip.tv BlogLines Blue

Dot Break BrightCove Broadcaster.com BullPoo Business.com Buzznet Cambrian House CarDomain Care2

CareerBuilder City-data.com Classmates.com Clip Syndicate Community of Science Consumating Covestor Crackle craigslist

Crowdfunding.com Cyworld DailyMotion Dandelife Daum Del.ciou.us Dell Demand Media Dictionary.com Digg

Dodgeball.com DontStayIn Doostang Douban Ducati EA Online ecademy eConozco Editaste eFunda eHow

EI Village eMindsource Encarta Enchanted Learning EngageMedia Entopia EntreMate ePALS Classroom

Exchange Inc eSPIN Expert Witness Network ExpertVillage Facebook Faceparty Faculty of 1000 Faniq FeedBucket

FeedFeeds FeedLounge FeedReader.net FeedShow.com FeedZilla Fidg't Findarticles.com Flickr Flirtomatic Flock

Flurl Fotki Fotolog Free Translation FREEONLINEGAMES.COM Friends Reunited Friendster Frühstückstreff Gaia Online Gather

Generate Geni.com GlobalSpec GodTube GoFish Goldcorp ChallengeGoogle Google Reader Google

Scholar Google Video Grabline.com Graduates.com Grono.net GuildCafe Guru.com Haystack hi5 Hoover’s Hyves

Ideastorm iFilm imeem IndiaNews InfoPlease.com Inkling Markets Inmobile InnoCentive Intota IRC-

Galleria iStockphoto ITToolbox iWiW Jaiku Jambo Jobster Joga Bonito Kaneva Kinja Kiva.org

KnowledgeStorm Last.fm Lego LibraryThing LinkedIn LiveJournal LiveLeak LookSmart.com LunarStorm Manta Marketocracy

MEETin Meetup.com MetaCafe metaRSS MiGente.com MINICLIP.COM Mixi mnemomap Mochila MOG

Monster Moreover Technologies Mososo Mozilla MSN Games MSN Soapbox Multiply Multiverse Network My

Opera Community My Yahoo! MyChances.net MyChurch My-Currency MyNewsbot MySpace myYearbook Nature Publishing Group

NBX Net Promoter NetInformer Netlog Netscape Netvibes Neurona NewAssignment.Net NewsAlloy NewsBurst

NewsGator NewsIsFree NewsNow NewsOnFeeds Newsvine Nexopia NineSigma Ning NowPublic Nuance

OhMyNews OkCupid One World TV Open Directory Project orkut Our Media OUTeverywhere Oxford

Analytica Pajamas Media Passado Pearson Education PeekVid Pickheads Pickspal Piczo Playahead Plazes

Pluck Pownce Pressrank Primary Insight ProfileHeaven Protopage PutFile QubeTV RateItAll RealArcade Reddit

Reunion.com Revver Rezzibo Rocket Rojo Round Table Group RssPress.it Rummble Ryze Salesforce.com

Science Navigation Group Scintilla Sconex Searchles SecondLife Sermo sevenload sexi Shared

Insights, Inc. Sharkle Shelfari Shockwave.com slashgeo SmartPlanet.com So You Wanna Sofomo Soundpedia Sportsvite Stage6

Steve Jackson Games StudioDell Studivz Stumbleupon Sunday Strategy Swarm of Angels Swicki Beta Swivel

Tabber TagWorld TakingITGlobal Techquila Shots TechTarget The Student Center The Well Third Screen Media ThomasNet Forums

Threadless Todou TopCoder Topix TravBuddy.com Travellerspoint Tribe.net Twango Twitter Umbria

UpToDate uVu Veoh Vimeo Visible Path Vistage International Vizu Vmix Vox

Voxant Vuze Wagerline WAYN We Are Smarter than Me WebBiographies WebEx Wikipedia

WildTangent Network Windows Live Spaces Woophy Work.com Xanga XING

XpertUniverse Yahoo Buzz Game Yahoo HotJobs Yahoo Video Yahoo! Yahoo! 360° Yahoo! Answers Yahoo! Games Yahoo!

MyWeb Yahoo_mash Yelp Yet2 YodPod Yoqoo You Are TV Your Encore YouTube

YRUHRN Zaads Zillow.com Zoints ZoomInfo Zooomr Zopa Zylom

advertising aggregators ajax annotation attention behavioral blogs

blogosphere books boomers business models citizen journalism Usability click

fraud commons Community consumer cool cooperation copying copyright

Participation culture cyberlaw design digital cocooning digital natives

distraction DRM Sharing e-books enterprise 2.0 environment epaper flat

folksonomy free fun games Conversation gaming global internet ipod

library2.0 local location-aware long tail maps marketing millennials InnovationMMOG mobility music net neutrality networking news online open access

Web 2.0


Web 2.0 Definition

• A web of relationships• A web of empowerment• A platform for application development.

It is where the power of information, application, and peer-to-peer collective intelligence meet to do something – whether communing, purchasing, or practicing medicine…


Emerging Business Models Around Community


Community Definitions• Professional Networking – Primary goal is to network for job-

seeking, sales prospecting, or other key finding activity

• Community/Sharing – Primary goal is to advance and exchange professional knowledge between peers

• Expert Network – Primary goal is to advance professional knowledge and/or problem-solve by seeking information and guidance from experts or authoritative individuals versus authoritative content

• Crowdsourcing – Primary goal of the venue is to source user knowledge/contribution/activity to produce something—part of a contribution to someone or something’s “cost of goods”

Evolving Professional Communities

Enab

ling

Web

2.0

Tec

hnol

ogie

s

Wikis

RSS

Mashups

Ruby

SOAP

XML

Open SourceSoftware

Mobile

Ajax

CSS

SaaS

Ontologies

Business & Professional Users(Executives, Sales/Marketing, IT, HR, R&D, Scientists, Faculty,

Healthcare Pros, Government Pros, Students, etc.)Users/Consumers

Search Web 2.0 Portals Enterprise 2.0 PortalsSearch &Access

Activities/Needs

Professional CommunitiesBlogging

Communities of PracticeCrowdsourcing

Problem SolvingProfessional Networking

SharingVirtual Teams

Consumer CommunitiesGamingBloggingDating

Social NetworkingSharing

Virtual Worlds

Network Contribute/share Expert network Open innovation

Public Private/Controlled Access Open

Key PlayersIn B2B

Community/Sharing:Community of ScienceCovestorDiggeHowITtoolboxScintillaShared Insights, Inc.TechTargetThomasNet Forums

Professional Networking:CEBFacebookGlobalSpec CR4LinkedInNeuronaRyzeVisible PathXINGZoomInfo

Expert Network:AllExpertsEI VillageeMindsourceExpertVillageFaculty of 1000Gerson LehrmanLECG

Crowdsourcing:eFundaInnoCentiveiStockphotoMarketocracyNewAssignment.NetNineSigmaSermoThreadlessYour Encore


Work Processes Redesigned by Community-Based Innovation

New ways to gather customer input

Tribal marketing & product development

Reinventing R&D


Community By and For Physicians


Open Forums Redesigning Scholarly Communications


Open Innovation Rewriting Rules of R&D

kluster


The DNA of Web 2.0 Enterprises

• Quick, agile, global• “Open”-minded about content and

software• “Unchain my chart”: content without

containers• Play well with others• Service-oriented• Conversationalist


Virtual Work & Learning Spaces


Virtual Medical Research


Who’s Poised to Disrupt

• Who can disrupt?• Information users, authors, researchers• Providers who give direct access to users• Those who nurture community

• Who will be disrupted?• Market research providers• Images, news, anything users can generate• Closed systems

• GLG & LECG vs. Sermo & Nature• Google Facebook• Enterprise work processes


Discussion

What Are You Seeing?


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Community and Innovation - Casalini · PDF fileCommunity and Innovation Fiesole 2008 ... OhMyNews OkCupid One World TV Open Directory Project orkut Our Media ... Outsell Fiesole Community

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