Communications Workshop Cg 10.12.08

Joint Information Systems Committee 04/09/23 | Supporting education and research | Slide 1

Communicating Project OutputsReport Writing Workshop 10 December 09

Joint Information Systems Committee Supporting education and research

Joint Information Systems Committee

Communicating Project Outputs

Effective CommunicationClare GroomCommunications Manager, JISC

04/09/23 | Supporting education and research | Slide 2

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Communicating Project Outputs

What is effective communication? (30)

Practical advice (Ros) (20)

Why JISC branding is important? (5)

How can we get our message across? (30)

Helpful resources (5)

… with lots of input from you

Joint Information Systems Committee 04/09/23 | Supporting education and research | Slide 4

Effective communication – over to you…

Think of a piece of communication that you saw recently that caused you to do something

What was it about this communication that interested you / made you do something about it?

– Embarrassment – reminded!

– Intriguing / different

– Headline that grabs you

– Personal

– Targeted

– Short to the point

– Who what where why

– Timeliness

– Opportunity – linked to something I wanted to do

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Effective communication feedback from workshop participants

Reminded me of something I needed to do / missed a deadline

Relevant to me – Amazon approach – people who bought these…

Cost – free helps!

Meeting a need I had

Potential – what could I do with this?

Attraction! ;-) Pretty lady

Like inaccuracies – want to find out why - intriguing

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Effective communication is…

Concise

Well structured

Tells a story

Relevant to the audience

Easy to access

Doesn’t assume prior knowledge

Stands out from the crowd

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Effective communication – back to you…

What were you doing / where were you when you came across the communication?

Where did you look for further information?

– Straight to the web… and to paypal / at my desk

– Threats! In the office

– At a workshop – got an urgent call

– Email from mailing list – then went to the web page (but didn’t have enough time to read it – layout and headings made it easier – AOC )Association of Colleges)

– Sidetracked on the web – a puzzle I needed to solve

– A classic blackboard at the train station – key place to find key information

– Simple message – working at home with the TV on the background – advert caught my eye – we do this – it works

– In two different contexts – take notice when I hear about things in more than one different context – reinforced by other people

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Learning from what others have done…

Video Learner experiences video from Hull College’s HELPP project (High

er Education learning portfolio for placements)

Guidelines ePistle portfolio guidelines and policies for the use of e-Portfolios

Stories / Podcast Distributed e-Learning (DEL) regional pilot projects

Case Studies Enhancing Learner Progression Project

Joint Information Systems Committee

Communicating Project Outputs

JISC Branding

09/04/23 | Supporting education and research | Slide 9

Joint Information Systems Committee 04/09/23 | Supporting education and research | Slide 10

JISC Branding

Why is JISC branding important?

Your work is more likely to be communicated via JISC channels

Based on wider recognition, provides a stronger platform to attract further funding for future innovative activities

Builds a recognition with the end user that the JISC brand is a 'kitemark' for quality, reliable products and services

JISC Brand Guidelines

Brand users matrix, scroll down to project and click on the relevant links

Good Example of JISC Project Identity

Joint Information Systems Committee

Communicating Project Outputs

Getting the message across

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Effective Communication - choosing the right method

Q Putting across something complicated?

Q Topic a bit dry?

Q Lots of information to convey?

Q Want to get feedback / involvement?

Q Want people to act on your findings?

Q Audience busy?

Video / animation / podcast / simple diagrams / text in bite-size snippets

Personalise the message / tell a story / use case studies

Pick out the findings that are the most relevant / ground-breaking / topical

Web 2.0: blogs / social software

Guidelines / tips / case studies to show relevance / Tell them how!

Write a brief executive summary / podcasts / printouts people can read on the go

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Getting the message across

Make it easy for others to pick up on and use what you have done

– JISC

– Other institutions

– Media

– Event organisers

Work with others…

– Communication team in your own institution

– Networks you or your colleagues work within

– Use word of mouth

Limited resources?

Joint Information Systems Committee

Communicating Project Outputs

Resources that can help you…

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Resources that can help

Case Study Guidelines for JISC Projects

JISC Brand Guidelines

Netskills: staff development in effective use of technologies

Netskills presentations on choosing and using communications technologies effectively

Support with accessibility issues: JISC TechDis

Sourcing and using images

JISC Legal: legal information

Get ideas from what other projects have done