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Communications Survival Guide Matthew Penn Penn Communications
54

Communications Survival Guide

Feb 24, 2016

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Communications Survival Guide. Matthew Penn Penn Communications. U TXT’d Up?. EM?. U TXT’d Up?. P911. U TXT’d Up?. BFF. U TXT’d Up?. LOL. U TXT’d Up?. RUMOF. U TXT’d Up?. L8R. U TXT’d Up?. SOHF. U TXT’d Up?. AIMP. U TXT’d Up?. COS. U TXT’d Up?. ROTFL. - PowerPoint PPT Presentation
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Page 1: Communications Survival Guide

Communications Survival Guide

Matthew PennPenn Communications

Page 2: Communications Survival Guide

U TXT’d Up?

•EM?

Page 3: Communications Survival Guide

U TXT’d Up?

•P911

Page 4: Communications Survival Guide

U TXT’d Up?

•BFF

Page 5: Communications Survival Guide

U TXT’d Up?

•LOL

Page 6: Communications Survival Guide

U TXT’d Up?

•RUMOF

Page 7: Communications Survival Guide

U TXT’d Up?

•L8R

Page 8: Communications Survival Guide

U TXT’d Up?

•SOHF

Page 9: Communications Survival Guide

U TXT’d Up?

•AIMP

Page 10: Communications Survival Guide

U TXT’d Up?

•COS

Page 11: Communications Survival Guide

U TXT’d Up?

•ROTFL

Page 12: Communications Survival Guide

U TXT’d Up?

•OOTD

Page 13: Communications Survival Guide

U TXT’d Up?

•OTL

Page 14: Communications Survival Guide

U TXT’d Up?

•IIRC

Page 15: Communications Survival Guide

U TXT’d Up?

•EM?•Excuse Me?

Page 16: Communications Survival Guide

U TXT’d Up?

•P911•Parent Alert!

Page 17: Communications Survival Guide

U TXT’d Up?

•BFF•Best Friends Forever

Page 18: Communications Survival Guide

U TXT’d Up?

•LOL•Laughing Out Loud

Page 19: Communications Survival Guide

U TXT’d Up?

•RUMOF•Are You Male or Female?

Page 20: Communications Survival Guide

U TXT’d Up?

•L8R•Later

Page 21: Communications Survival Guide

U TXT’d Up?

•SOHF•Sense of Humor Failure

Page 22: Communications Survival Guide

U TXT’d Up?

•AIMP•Always in My Prayers

Page 23: Communications Survival Guide

U TXT’d Up?

•COS•Change of Subject

Page 24: Communications Survival Guide

U TXT’d Up?

•ROTFL•Rolling on the Floor Laughing

Page 25: Communications Survival Guide

U TXT’d Up?

•OOTD•Out of The Office

Page 26: Communications Survival Guide

U TXT’d Up?

•OTL•Out To Lunch

Page 27: Communications Survival Guide

U TXT’d Up?

•IIRC•If I Remember Correctly.

Page 28: Communications Survival Guide

Communications Survival Guide

• The “Big Picture” Stuff–RESPECT

• Communication without Respect of your audience, is a waste of time.

• Develop Respect & Trust…Effective Communications will follow.

Page 29: Communications Survival Guide

Communications Survival Guide

• The “Big Picture” Stuff–RESPECT–CONSISTENCY

• Are you constantly banging the drum for your YM?

Page 30: Communications Survival Guide

Communications Survival Guide

• The Toolbox–The Printed Word (ink & paper)–Verbal Communications–Online World–Connected Communications

Page 31: Communications Survival Guide

Communications Survival Guide

• The Printed Word–Newsletters, Postcards, Letters,

Flyers, Bulletin inserts, Signage, Bulletin Boards.

–Essential Q#1 – Will it pass the 10 second test?

–Essential Q#2 – Is it “Fridge Worthy?”

Page 32: Communications Survival Guide

Communications Survival Guide

• Resources to Have–New Visitor Letter (or packet)–Follow Up Letter–“Hey You” Cards (card stock)–Pre-printed Post Cards & Stamps–Database–Re-Purpose Common

Communications

Page 33: Communications Survival Guide

Communications Survival Guide

• The Printed Word–Keep in Mind…Printed Word is

“Official” and sends permanent message.• Verify, Proof, and 3rd Party Test• Don’t send negative or mixed messages

Page 34: Communications Survival Guide

Communications Survival Guide

DUE TO RECENTVANDALISM

LOITERING IS STRICTLY PROHIBITEDVIOLATORS WILL BE

PROSECUTED

Page 35: Communications Survival Guide

Communications Survival Guide

DUE TO RECENTEVANGELISMLOITERING IS

ENCOURAGEDVIOLATORS MIGHT BE

FED AND WHOOPED UP ON IN BASKETBALL.

Page 36: Communications Survival Guide

Communications Survival Guide

• The Online World–Websites, Email, Blogs–Survey your students to see how

they spend their online time.–Be careful of spending too much

effort here!

Page 37: Communications Survival Guide

Communications Survival Guide

• Email–No Longer Effective for Reaching

Teens–Very Effective for Adults–So, How To Use Email?

Page 38: Communications Survival Guide
Page 39: Communications Survival Guide

Communications Survival Guide

• Mass Email Solutions?

Page 40: Communications Survival Guide

Communications Survival Guide

• Blogs – Do You Need One? –Well, yes!–Content is Reusable (RSS)–Content is Subscribable (RSS) –Free!

• Wordpress.com, Blogger.com, LiveJournal.com

Page 41: Communications Survival Guide
Page 42: Communications Survival Guide

Communications Survival Guide

• The Connected World– Instant Messengers–SMS Messaging–Social Networking Websites–Viral Video

Page 43: Communications Survival Guide

Communications Survival Guide

• All in One IM Programs–Trillian

www.ceruleanstudios.com–Pidgin

http://www.pidgin.im• MSN and Yahoo are now integrated

Page 44: Communications Survival Guide

Communications Survival Guide

• JabberText.com–Bulk SMS Messaging–Upload Cell Phone

database– Integrate with your Website or

Email–Send mass SMS message to

students–Today’s Group - $Free!

Page 45: Communications Survival Guide
Page 46: Communications Survival Guide

Communications Survival Guide

• Social Networking–MySpace.com–Facebook.com–Yahoo360–Microsoft Live–Consider creating a “Group”

profile

Page 47: Communications Survival Guide
Page 48: Communications Survival Guide
Page 49: Communications Survival Guide

Communications Survival Guide

• The Survey–Every community is unique. Find

your niche.–Every audience within your

ministry must be treated individually.

Page 50: Communications Survival Guide

Communications Survival Guide

• Our Survey Results (Students)–Half of kids are “disconnected”

(no internet or cell phone)–Email not going to be reliable–Personal Phone Calls & Mail

Important–Website is waste of time–SMS Important–Staples & Duct Tap Might help!

Page 51: Communications Survival Guide

Communications Survival Guide

• The Assessment–Honest Assessment of Where You

Are–Where Do You Need to Be?–How Are You Going to Get There?

Page 52: Communications Survival Guide

Communications Survival Guide

• The Plan–Easier Than You Might Think!

• Especially when you timeline everything out.–What Happens When?–Who is Doing What?

Page 53: Communications Survival Guide

Communications Survival Guide

• Gorilla Tactics–Mailing Label Puzzle–Change your IM “Display Name”–Write a letter in TXT language

(wiki)–Chalk the Message –Duct Tape Flyer to Their Shirt

(Seriously!)

Page 54: Communications Survival Guide

Communications Survival Guide

• Gorilla Tactics–Write a “Blah” letter with a PS–Put Announcements to Music–Videotape Somebody Reading

Announcements–Group Hypnosis–Headline at top of next Bulletin

Insert -- “About the Carpet Stains…”