Communications Strategies in the Field
May 18, 2015
Communications Strategies in the Field
First 5 Alameda County is...
A declining revenue stream.
Focused on systems building and policy changes.
Transitioning “effective” services into existing agencies.
COMMUNICATING
about our work to
our various audiences!
Our Strategic Plan
What We Did.Surveyed 640 partners on our role.
Defined our role.
Collaborator. Convenor. Funder.
Capacity Builder.
Stressed the importance of 0-5.
What We Did.Hired a Communications Coordinator.
Developed external communications.
Focused on consumers through social marketing.
Advocated for policy change.
Child
ren a
re R
eady fo
r K
inderg
arte
n a
nd 3
rd G
rade
Succe
ssC
hild
ren a
re fre
e fro
m A
buse
&
Negle
ct
Which Outcome(s) do F5AC Investments Lead To?
What is the Effect of F5AC Investments?
POLICY ADVOCACY & COMMUNICATIONSWhat F5AC Dollars Buy
Resources for school districts to develop sustained SPK and other programs via Title 1, full service
community school, etc.
Evaluation and communications of salient data and results to inform policy
makers
Convenings and participation in county-wide early childhood policy and advocacy efforts to
develop a common vision and coordinated, aligned investments in prevention and early
intervention supports
Advocacy for sustained fuding of children's services through Health Care reform to sustain
Healthy Child Development Initiative, home visiting and other related services
Participate in regional Race to the Top Initiative to seed the growth of a ECE
quality improvement system, increasing the quality and availability of degree programs and professional
growth opportunities
Cohesive state and regional messaging on the importance of coordinated investments in
early childhood
Increased connection and sharing of resources among
community agencies
Improved integration of 0-5 issues into existing service
delivery systems
Increased creative financing strategies and
approaches to make early childhood
investments a high priority
Enhanced coordination and linkages among providers of early
childhood system of care
Increased awareness and focus on early childhood
Expanded funding and sustainability of early childhood
systems
The Logic.
Our Audience
Legislators.
Foundations.
County Organizations & Schools.
Who is our audience?
This thing.
This other thing.
This really important thing.
What do we want them to know?
The First Six Months
What we’ve done differently...
Revamped
Website.
Bi-weekly
FYI.
Family Stories.
Op-ed Piece.
News Coverag
e.
Strategic Partnersh
ips.
Common Framew
ork.
Social Marketing
Next Steps
We are working on...
Goal 1.
Goal 2.
Goal 3.
Goal 4.
Goal 5.
First5Alameda.org
Connect with us.