Communicating Value to Consumers: Strategies for Water and Sewer Utilities New Jersey Future May 14, 2015
Communications Strategies for Water and Sewer Utilities Clisham
Jul 19, 2015
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Communicating Value to Consumers: Strategies for
Water and Sewer Utilities
New Jersey Future
May 14, 2015
About New Jersey Future
Smart Growth research, policy, advocacy and assistance
www.njfuture.org
Agenda
• Introduction: Why Change?
– Elaine Clisham, New Jersey Future
• Case Study: What we do, and how we do it
– Rick Dovey, Atlantic County Utilities Authority
• Case Study: Building a Communications Strategy
– Tiffany Ledesma, Philadelphia Water
• Making the Media Your Friend
– Elizabeth Ruebman, Amplify, Inc.
• Questions
WHY CHANGE?
Isn’t the way we currently communicate good enough?
Consumers’ Experience of Us
Why We Must Invest
Why We Must Invest
How a CSO Works
Profile of New Jersey CSO Cities
• Most are “small” – 60,000 residents or fewer
• All are older, with very old infrastructure
• Many are distressed, with large numbers of residents earning well below the statewide median income
• Many have declining property tax bases, making it difficult to find ways to finance infrastructure upgrades that won’t burden residents
• Most have begun to grow again!
Why We’re Involved
http://njfuture.org/water
NEXT UP:Rick Dovey, Atlantic County Utilities Authority
QUESTIONS?
THANK YOU!We will email all participants with links to the webinar and the presentations as soon as they’re available.
GET IN TOUCHChris Sturm, Senior Director of State Policy609-393-0008 ext. 114 or [email protected]
Jane Rosenblatt, Planning and Policy Associate609-393-0008 ext. 110 or [email protected]
RESOURCEShttp://njfuture.org/water
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