Communications handbook

WHENEVER YOU WANT TO KNOWTHE RIGHT WAY TO COMMUNICATE

ALWAYS

USE THIS COMMUNICATIONSIDENTITY GUIDE

Contents Print 1Plan | International identity guidelines 2011 | Copyright Plan 2011 | Version 01 | May 2011 | Page 1 of 53

Communicating PlanInternational identity guidelines 2011

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ma,Eka ,dxPkh Ndú;h Contents Print 1Plan | International identity guidelines 2011 | Copyright Plan 2011 | Version 01 | May 2011 | Page 1 of 53


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,dxPkfhA j¾Kh( fmkAfgdkA 285

,dxPkh iqÿ miqìfï ks,A mdákA îïu;& fyda

ks,A miqìfï iqÿ mdákA fyda my; oelafjk

wdldr j,ska Ndú;d l< yel¡

,dxPkh l¨ j¾Kfhka Ndú;d l< yels

jkafka l¨ iqÿ j¾Kfhka ,sh lshú,s uqøKh

lsÍfï§ muKs¡

iEu wjia:djl§u mA,EkA wdh;kfha wNsudkh

jeäjk mßÈ yd ,dxPkh meyeÈ,s f,i fmkk

mßÈ uqøKh lsÍu yd m%o¾Ykh lsÍu isÿl< hq;=

w;r uqøKfha§ mA,EkA ,dxPkh ol=Kq miska

uqøKh l< hq;=h¡



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PLAN LOGO

The logo colour is blue: PMS: 285

Use the Logo in reverse colour when required(white in black background, blue in white background, white in blue background)

Always place the logo on the right hand side (with exceptions with the govt. logo if required)

Always make our logo visible and be proud of it.

Plan Logo Contents Print 1Plan | International identity guidelines 2011 | Copyright Plan 2011 | Version 01 | May 2011 | Page 1 of 53


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ma,Eka ,dxckh jvd w¾:j;a jk f,i ta wi,ska ma,Eka › ,xld hkqfjka isxyf,ka" fouf<ka fyda bx.S%isfhka Ndú;d l< yelsh¡

óg wu;rj lsisÿ jdlH LKavhla ,dxckh wi,ska fhÈh fkdyel¡

Tn iEu wjia:djl§u ,dxPkh meyeÈ,sj fmfkk mßÈ m%udKj;A mr;rhlska hq;=j m%o¾Ykh lsÍu fyda uqøKh lsÍu l< hq;=h¡

’ma,Eka ¶ku Ndú;h

ma,Eka › ,xld



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The only writing that can go with the logo is the name: Plan Sri Lanka (in English, Sinhala or Tamil)

The clear space boundary is defined by the height of the ‘P’ letter in the logo as shown in the diagram.

There are no tag lines to Plan logo and name.

Plan name Contents Print 1Plan | International identity guidelines 2011 | Copyright Plan 2011 | Version 01 | May 2011 | Page 1 of 53


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Plan Sri Lanka

my; oelafjk j¾K uqøK lghq;= j,§ Ndú;d

l< yelsh¡

by; j¾Kj,g wu;rj fjk;a j¾K uqøK

lghq;=j,§ Ndú;d l< fkdyel

Ndú;d l< yels ksjerÈ j¾KContents Print 1Plan | International identity guidelines 2011 | Copyright Plan 2011 | Version 01 | May 2011 | Page 1 of 53


Contents Print 1 Contents Print 1Plan | International identity guidelines 2011 | Copyright Plan 2011 | Version 01 | May 2011 | Page 1 of 53


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We can use the 7 colours below as our guiding colours.

We shouldn’t use any other colour outside the above in any material.

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M,l ^bÈlsÍïj,§&

wOdrf,i imhk WmlrK ^fvia mqgq wdÈh&

nek¾ iy fldä

fmd;A" ,smsf.dkq ljr

fjí wvú

md¾Yj wdh;k$ixúOdk tlaj uqøKh lrk ish¨

uqøs; øjHj,

fmdaiag¾

yÈis wdmod j,§ ,ndfok wdOdr

ish¨ ma,Eka jdyk

à I¾Ü" nE.a wdÈh

ma,Eka ,dxPkh Ndú;d l< hq;= wjia:dContents Print 1Plan | International identity guidelines 2011 | Copyright Plan 2011 | Version 01 | May 2011 | Page 1 of 53


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In Plaques (constructions)

In chairs, desks and material that we provide

In Banners, pennants, flags

In books, files and folders we use in trainings

In websites

In all partnership material: Plan logo must

be prominent along with other logos.

In posters, placards

In donations and supplies given during disasters

In all presentations we make

In all vehicles

In branding material such as T’shirts, bags

We should always be proud to have our logo

visible.

Where to use Plan logo Contents Print 1Plan | International identity guidelines 2011 | Copyright Plan 2011 | Version 01 | May 2011 | Page 1 of 53


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md¾Yj wdh;k$ixúOdk tlaj ls%hd;aul lrk

tAldnoaO jHdmD;sj,ska isÿlrk ishü ikaksfõok

lghq;= i|yd ma,Eka ,dxckh fhdod.; hq;=h'

WÞ(fmd;a" iÕrd" ùäfhda" fmdaiag¾" WmlrK hkdÈh

tfukau jevigyka j,g wod< oekqj;a lsÍï"

iïuka;%K yd W;Aij j,oS ma,Eka ,dxPkh

Ndú;dl< hq;=fõ

ma,Eka ,dxPkh Ndú;d lsÍfï§

Tng fun÷ .eg¿ j,g uqyqK§ug isÿù we;ao@

taldnoaO jHdmD;sj,§ ma,Eka kduh Ndú;d

lrkafka flfiao@

Contents Print 1Page 1 of 53 Contents Print 1 Plan | International identity guidelines 2011 | Copyright Plan 2011



All materials, publications, supplies, equipmentthat are outputs of joint projects should carry Plan logo and name.

Moreover, Plan visibility should be in events,symposiums, conferences that Plan supports.

Have you come across questions like this…..

How can we use Plan brand in joint projects?

Have you come across questionslike this...

Plan | International identity guidelines 2011 | Copyright Plan 2011


fkdyel¡

ma,Eka wdh;khg iïnkaO ishü jevigyka j,

ikaksfõok lghq;=j,§ ld¾h uKav,h ;u

fm!oa.,sl wkH;djh Ndú;d fkdlsÍug j.

n,d.; hq;=h¡

tfia jqj;a" úoahq;A udOH Ndú;fhka isÿlrkq ,nk

bÈßm;a lsÍïj,§ muKla ld¾h uKav,fha

idudcslhskag ;u wkkH;djh Ndú;d l< yels

w;r tys§ ma,Eka wdh;kfha odhl;ajh fyda wod<

jevigyk ms<sn|j i|yka l< hq;=fõ¡

udf.aaa fm!oa.,sl wkkH;djh

jHdmD;sj,§ Ndú;d l< yelso@Contents Print 1Plan | International identity guidelines 2011 | Copyright Plan 2011 | Version 01 | May 2011 | Page 1 of 53


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How can I use my own identity in project material?

Well, its zero. We represent Plan and we cannotuse our own identity (name, positions) in Plan or in joint communication materials.

However, we can use our name for PowerPointor online presentations with due recognition to Plan (name and logo) if your delivery is a part of a Plan programme.



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taldnoaO uqøs; m%ldYkhl whs;sh ysñjkafka tu

m%ldYkfha uqøKhg uQ,H wkq.%yh olajk

md¾Yjhg muKs¡

kuq;a m%ldYkfha ljrfha fyda ljrfha we;=,a

msgqfõ jHdmD;shg wod, md¾Yj wdh;kj, kï

fyda ,xck uqøKh l< yel'

taldnoaO m%ldYkhla i|yd wka;¾cd;sl

m%ñ;s .%ka: wxlh (ISBN) ,nd.kafka flfiao@





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It’s quite easy. You need to apply for the ISBN with the mention of the organization that fundsthe printing of the book. But you can always position the name and thelogo of the joint partners on the cover or theinner cover as per your agreement.

How can I obtain an ISBN no for a joint publication?



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fkdyel'

ish¨ tAldnoaO jHdmD;s yryd isÿlrk ikaksfõok

lghq;= j,oS md¾Yj wdh;khka iuÕ

tlÕ;djhlska miq wdh;kfha wkkH;djh by,

kexùug lghq;= l<hq;=h¡

taldnoaO jHdmD;sj,§ md¾Yj wdh;khg fyda ma,Eka wdh;khg ;ksju ikaksfõok lghq;= i|yd wdh;k kduh Ndú;d l< yelso@



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Can the partner or Plan make project communications focus on their own brand?

Answer is no.

It always needs to be joint. That is why we call them joint work. The extent of how the presentation should be, can be discussed with the partners to give reasonable branding to both organizations.



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hïlsis uqøs; fyda úoahq;a udOHwdh;khlska ma,Eka wdh;kh fyda jevigyka iïnkaOj udf.ka woyia úuiSula isÿl<fyd;a l< hq;af;a l=ulao@

ma,Eka wdh;kh fjkqfjka udOHg woyia ±laúh

yelafla ta i|yd m;a l< ld¾h uKav, idudýlhskag

muKs¡

hï wjia:djl§ uOH wdh;khlska Tnf.ka ma,Eka

wdh;kh fyda jevigyka iïnkaOj woyia úuiSula

isÿl<fyd;a wod, mqoa.,hdf.a ku wdh;kh yd

ÿrl;k wxlh Tfí wxYfha l<ukdlreg ,eîug

i,iajkak¡

bkamiqj wod< l<uKdlre úiska ikaksfõok

wxYh iuÕ idlÉcdlr udOHg woyia oelaùug ma,Eka

ksfhað;fhl= bÈßm;a lrkq ,efí¡





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Please get the contact person and the telephone numbers of the person called. Then talk to your PU Manager or your line Manager andlet him/herknow. This will ensure communications department is informed of therequest. We will then with the respective manager nominate who will speak to media out of the designated spokespersons.

What if a media station contacts me and ask for an opinion? Contents Print 1Plan | International identity guidelines 2011 | Copyright Plan 2011 | Version 01 | May 2011 | Page 1 of 53


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cdhdrEmhla fyda ùäfhdamghla Ndú;d

lsÍug m%:ufhka wod, md¾Yj j,ska

wjir ,nd.; hq;=o@

Tõ¡

Tn hïlsis <ufhl=f.ka fyda mqoa.,fhl=f.ka ,nd.;a

cdhdrEmhla fyda ùäfhdamghla úoahq;a udOHl

m%ldYkhl fyda fjí wvúhl Ndú;d lsÍug fmr

wod, md¾Yjhkaf.ka wjirh ,sÅ;j ,nd.; hq;=h¡

fï i|yd wdh;kh úiska wkqu;lrk ,o

wjirm;%h Ndú;d lrkak¡

tu ish¨ ,sÅ; wjirm;a wod, jHdmD;s ,smsf.dkqjg

we;=,;a lrkak¡





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Do I need informed consent beforepublishing a photo or an interview?

Yes.

This applies to joint projects too. There is a Plan

consent form available. You need to talk to the

child, the parent, the guardian or the school

Principal or the head of the institution, explain

why you want to take the photo or the interview

and get their consent.

Please remember to keep a copy of the consent

in your project file.



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Plan Sri Lanka No. 110, Park Road, Colombo 05

web - www.plansrilanka.org

We want our organization to be visible throughour printed, verbal and online communications.

We want to respect our stakeholders and give reasonable visibility to them as we do for Plan.

We are proud that Plan is making change and we want everyone to know about it.

You can make the change.

Start today!



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Communications handbook

Documents

copyright plan

plan logo contents

hcontents print

plan logothe logo colour

dxpkh ndh contents

yels ksjer jkcontents

logo visible

ska ma